# Define variables
switch1 = 1
count = 0
rowx = 0
colx = 0

# Loop
while switch1 == 1 and count < totalCells:
    print "AAAA"

    cellValue = "Long string in here....."

    if sh.cell_value(rowx=0, colx=0) == cellValue:
        print "BBBB"
        switch1 = 0

    rowx    += 1
    colx    += 1
    count   += 1