var userid = info.id; // info is from the login() call earlier.
  var sparkRef = firebase.child("sparks").push();
  var sparkRefId = sparkRef.name();

  // Add spark to global list.
  sparkRef.set(spark);

  // Add spark ID to user's list of posted sparks.
  var currentUser = firebase.child("users").child(userid);
  currentUser.child("sparks").child(sparkRefId).set(true);

  // Add spark ID to the feed of everyone following this user.
  currentUser.child("followers").once("value", function(list) {
    list.forEach(function(follower) {
      var childRef = firebase.child("users").child(follower.name());
      childRef.child("feed").child(sparkRefId).set(true);
    });
  });

When we need to display the feed for a particular user, we only need to look in a single place