• Online chocolate sales rose over 80% between 2010 and 2015 [Euromonitor International]
• It's recommended that Miggy prioritizes sales during colder months to prevent the product from melting
• Additionally it should select its regions carefully
• Halloween, Christmas, and Cyber Monday all happen during the colder months and chocolate sales soar during these times.
• This is the opportune time to boost sales and should be utilized to the greatest extent possible.
• With many chocolate producers looking into cheap ways to cool their products during shipping, the technology is likely to improve in the near future.
• An alternative to cooling is to ship overnight which is costly, however Amazon now provides 2 hour shipping which seems like the best way to support selling Miggy products online.

The standard approach to shipping chocolate is expensive and often makes the shipping cost more than the actual product.
It involves packaging the chocolate in temperature resistant packaging or shipping it with gel-packs to keep temperatures down.
Amazon prime now offers 2 hour shipping which bypasses this issue entirely.
While this service is currently only available in select areas, if successful, it's expected to expand.
This could be the ideal solution to selling Miggy chocolate products online as it oversteps the issues larger chocolate sellers have with online sales.