I AM CBOAT HEAR ME SINK

Sites like SonyGAF and N4G do what is called in the industry "stealth marketing."  You can read about it here.

http://en.wikipedia.org/wiki/Undercover_marketing

This is done all the time especially on forums and comment sections to control the conversation on a given product and sometimes to damage the competitions reputation.  Anyone who has worked at marketing can see this clearly happening on SonyGAF especially.  Notice how whenever a thread is made with potentially bad news about Xbox One there are immediately a bunch of junior member replies agreeing with it or posting jokes.  This is to keep the conversation flowing in the direction they want it.  If a thread derails and starts becoming too positive about Xbox they will make a CBOAT post in order to redirect the conversation back to where they want it.  There are many more examples but here is the big one.  If something that could be considered bad news on Sony is posted they change the thread title, usually to something funny or nonsensical.  Usually about bears.  That is the smoking gun.  Why would they intentionally hurt their own traffic ranking by preventing a thread from being properly indexed?  The only reason to do that is to prevent the thread headline from being picked up by search engine spidering.  They have to protect their master.  If you watch the site closely you will easily notice these basic stealth marketing principles being applied time and time again.  I cannot say for certain whether or not Sony has invested money in GAF but it is a strange coincidence that the owner of the site jetsets all over the world and doesn't have a real job.  Or maybe they just love Sony that much.  Some day maybe someone will be able to connect the dots on all this.

In case people do not want to believe Sony would do this, there is a link in the references section on the Wikipedia entry covering a previous undercover marketing campaign Sony ran for PSP and how they got caught with their trousers around their ankles.

http://www.theguardian.com/technology/gamesblog/2006/dec/11/newsonyviral

The news of Machinima's Xbox One promotion should have opened eyes to how common this sort of thing is but most people find it easier to blindly follow what they've been told is the truth by marketing bots like CBOAT and rest of the SDF.  The internet is used for marketing purposes in this way but all sorts of companies not just for video games.  It is more common than anyone knows.