<script type="application/ld+json">
{
  "@context":"http://schema.org",
  "@type":"Organization",
  "name":"SEO Checker",
  "url":"http://seochecker.com/",
  "logo":"http://seochecker.com/img/seochecker-logo.png"
}
</script>

<script type="application/ld+json">
{
  "@context":"http://schema.org",
  "@type":"WebApplication",
  "name":"$TOOL-NAME",
  "description":"$TOOL-DESCRIPTION.",
  "url":"$TOOL-URL",
  "applicationCategory":"SEO Tools",
  "operatingSystem":"All (multiplatform)",
    "audience": {
      "@type": "Audience",
      "audienceType": "Link Builders, SEO's"
    }
  }
  </script>