@Echo Off

"C:Program Files (x86)Microsoft SQL ServerClient SDKODBC110ToolsBinnSqlCmd.exe" -S SERVERINSTANCE -i "C:ScriptsFullBackup.sql"

exec spBackupDatabases '\BackupServerBackupDatabaseServer', 'F';

C:Program Files (x86)Microsoft SQL ServerClient SDKODBC110ToolsBinn>scriptsFullBackup.cmd
Msg 229, Level 14, State 5, Server SERVERINSTANCE, Procedure spBackupDatabases, Line 1
The EXECUTE permission was denied on the object 'spBackupDatabases', database 'master', schema 'dbo'.