curl https://www.googleapis.com/urlshortener/v1/url \
>   -H 'Content-Type: application/json' \
>   -d '{"longUrl": "http://blogs.rue89.nouvelobs.com/no-wine-is-innocent/2015/01/26/faut-il-interdire-toute-pub-pour-lalcool-jai-parle-au-dark-vador-du-vin-234067"}'
{
 "error": {
  "errors": [
   {
    "domain": "usageLimits",
    "reason": "userRateLimitExceededUnreg",
    "message": "User Rate Limit Exceeded. Please sign up",
    "extendedHelp": "https://code.google.com/apis/console"
   }
  ],
  "code": 403,
  "message": "User Rate Limit Exceeded. Please sign up"
 }
}