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- Find the BCOM 426 Week 5 Learning Team Assignment Media Technologies Paper at this document
- Communications - General Communications
- 1. In machine-assisted interpersonal communication, feedback is often limited to one channel, and is often difficult.
- A) True
- B) False
- 2. In both Internet-based and traditional mass communication, the source usually knows a great deal about the receiver.
- A) True
- B) False
- 3. Over time, mass communication has become less and less segmented.
- A) True
- B) False
- 4. Mass media can transmit values by enforcing social norms.
- A) True
- B) False
- 5. One key assumption of the functional approach to mass communication is that media use is driven by needs.
- A) True
- B) False
- 6. The arrival of writing was a great equalizer in society because information and knowledge were widely transmitted.
- A) True
- B) False
- 7. The first mass medium bringing music, news, talk, and sports into people's homes was radio.
- A) True
- B) False
- 8. The news value known as proximity reflects the fact that we value events that happen to important people.
- A) True
- B) False
- 9. Because TV is better at transmitting experience or impressions, it is better suited for in depth analysis and complex interpretations than is print news.
- A) True
- B) False
- 10. Print and TV journalism are similar in that they both should strive equally to uphold basic values and journalistic principles.
- A) True
- B) False
- 11. Though they can be interesting, blogs are not an influential force in online news reporting.
- A) True
- B) False
- 12. Public relations is similar to advertising, but advertising uses interpersonal communication much more.
- A) True
- B) False
- 13. The Internet has had little effect on the PR industry.
- A) True
- B) False
- 14. Advertisements for restaurant supplies are business-to-business ads, while ads for household cleaners are consumer ads.
- A) True
- B) False
- 15. Nontraditional forms of advertising are being explored by companies trying to reach customers who use new technology (DVR, iPod) to take more control over their media choices.
- A) True
- B) False
- 16. Radio ads maximize reach, frequency and selectivity, and minimize cost.
- A) True
- B) False
- 17. Message research is conducted during and after an advertising campaign to see how well the ads perform.
- A) True
- B) False
- 18. Selective demand is emphasized during the growth stage of the product life cycle.
- A) True
- B) False
- 19. The FCC interprets rather than makes law.
- A) True
- B) False
- 20. The Telecommunications Act of 1996 introduced sweeping changes affecting cable companies and phone companies, but not broadcasters.
- A) True
- B) False
- 21. In general, commercial speech receives the same amount of First Amendment protection as do other forms of speech.
- A) True
- B) False
- 22. Many broadcast and cable networks have standards and practices departments, which determine whether content is acceptable or not.
- A) True
- B) False
- 23. The advertising industry has no real self-regulatory system in place to deal with complaints about advertisers or advertisements.
- A) True
- B) False
- 24. The information obtained on the Internet must be viewed with caution, because the Internet's lack of gatekeepers means no
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