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- how important this
- agvocacy message would be.
- how important this
- agvocacy message would be.
- When I first heard their message
- in Denver, in December last year,
- When I first heard their message
- in Denver, in December last year,
- the idea of empowering producers
- to tell their own story
- the idea of empowering producers
- to tell their own story
- to the general community
- and consumers
- to the general community
- and consumers
- was such a powerful one I thought
- it'd be an ideal fit for today.
- was such a powerful one I thought
- it'd be an ideal fit for today.
- One of their key messages was -
- One of their key messages was -
- you have to be in front
- of any issues that break.
- you have to be in front
- of any issues that break.
- To starting to talk in advance
- of the threat being present.
- To starting to talk in advance
- of the threat being present.
- I don't think there's any doubt
- I don't think there's any doubt
- that we need to start
- increasing our conversations
- that we need to start
- increasing our conversations
- with the Australian consumer
- to really give them the true story
- with the Australian consumer
- to really give them the true story
- about Australian
- agricultural production.
- about Australian
- agricultural production.
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