Entrepreneurship MGMT 481

Final Project Handbook




Project Deliverables:
1-	Business Model Report 		10%
2-	Business Model Presentation		10%
3-	Market Survey (offline + online)	5%
4-	Facebook Page			5%

Format:
1.5 line spacing; Times New Roman; 12 Font Size
Maximum 15 pages (excluding appendices)


Submission Deadline: 30th April, Wednesday, 4pm (Saleem Khan, Secretary Room, 3rd floor, SDSB)


Be as creative as you can dare to be!
BUSINESS MODEL OUTLINE

1. The Business
A.	The Opportunity
•	Problem to solve or need to be filled
B.	The Description of the Offering (product/service)
•	What are you selling? What is your solution of the problem described above?
C.	Value Proposition of the Product/Service
•	Description of what makes the offering unique and more valuable for the customer
D.	Four Action Framework and the Value Curve of your Business against the Industry Curve
E.	Core Competencies of your Business
•	Main strengths and strategic advantages of the business (not the product) that will provide it a sustainable competitive edge against its competitors

2. Industry Analysis
A.	Industry Description
•	Industry size
•	Industry attractiveness (growing, mature, or in decline)
•	Profit potential – financial performance of similar businesses
•	Availability and bargaining power of suppliers
B.	Potential Pitfalls of the Industry
•	Potential threats and caveats of starting and running a business in the given industry

3. Competitor Analysis
A.	Existing Competitors
•	Create a Competitive Profile Matrix (CPM)
•	Strengths and weaknesses of competitors
B.	Potential Competitors: Companies that might enter the market
•	Who are they?
•	Impact on your business if they enter


4. Marketing Strategy
A.	Target Market
•	Complete demographic profile (e.g. age, gender, geography, education, income class)
•	Total Market Size (e.g. estimated no. of businesses and/or households)
•	Served Market Size – what percentage of the total market size you intend to serve as a start-up?
•	Other significant customer characteristics (if any)
•	Customers’ motivation to buy
B.	Advertising and Promotion
•	Media used – social media, website, exhibitions, billboards, TV, newspapers, magazines etc.
•	Media costs
•	Frequency of usage
•	Plans for generating publicity
C.	Pricing
•	Price for each product and service
•	Pricing strategy (e.g. penetration, competitive, skimming, premium)
•	Rationale for the proposed pricing strategy for each product and service
•	Pricing model (e.g. asset selling, subscription, licensing, renting, usage)
D.	Distribution Strategy
•	Channels of distribution – online, offline or both
•	Rationale for proposed channels
E.	Market Research Results (add as an appendix)
•	The survey has three objectives: a)- to validate the desirability of your product/service for the customer b)- to gauge the dissatisfaction of the customers with existing products/services c)- to validate the price of your product/service
•	Five face-to-face open ended interviews
•	An online survey using www.surveymonkey

5. Financial Forecasts (add as appendices)
A.	Break up of the Start-up Capital (initial investment)
B.	Sources of Funding
•	% age of debt and equity
•	Who will be the main investor(s)?


C.	Financial Statements (for the 1st year only)
•	Monthly income statement
•	Monthly cash flow statement
D.	Monthly Break-Even Point (i.e. no. of units/customers needed to pay monthly fixed expenses)
E.	Payback Period (i.e. no of years needed to recover the initial investment)

6. Operations Plans
A.	Method of Sourcing, Processing and Delivery of Products/Services
•	Type and number of suppliers (e.g. information, raw material, manpower and consumable items)?
•	Internal process flow (i.e. order receiving, processing and delivery)
B.	Size and Nature of the Labor Pool needed for the business
•	Role of each team member in terms of job description
•	Number and type of people you may need to hire from outside (if any)
C.	Location
•	Demographic analysis of the proposed location
•	Rationale of selecting the proposed location
D.	Layout
•	Size of the facility (area in sq ft)
•	Layout plan (add as an appendix)
E.	Strategic Business Partnerships
•	Types of business partnerships (e.g. suppliers, courier service, industry experts, government agencies, trade associations and/or any other private enterprises you may require as strategic partners for the successful operations of your business model)
•	Purpose of each partnership
7. Appendices
A.	Monthly Pro forma Income and Cashflow Statements for the first 12 months of business
B.	Market Survey Results (offline and online survey)
C.	Process Flow Diagram
D.	Other Supporting Documents as Appropriate
•	(e.g. suppliers quotations, sample product pictures, sample promotional material)