C Makefile for Arduino Assembly problem

CFLAGS = -Os -mmcu=atmega168 -fverbose-asm -save-temps
PROGNAME = led

RED = \e[0;31m
NC = \e[0m # No color

all:
    @echo -e '$(RED) -------------------- $(NC)'
    @echo -e '$(RED) COMPILING $(NC)'
    avr-gcc $(CFLAGS) -o $(PROGNAME).elf $(PROGNAME).c
    @echo -e '$(RED) EXTRACTING IHEX $(NC)'
    avr-objcopy -O ihex -R .eeprom $(PROGNAME).elf $(PROGNAME).hex
    @echo -e '$(RED) REMOVING TEMPFILES $(NC)'
    rm -f $(PROGNAME).i
    rm -f $(PROGNAME).o
    @echo -e '$(RED) FINISHED! $(NC)'

program:
    avrdude -p m168 -P /dev/ttyUSB0 -c stk500v1 -b 19200 -u -U flash:w:$(PROGNAME).hex