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zwetan

coming next

Nov 28th, 2014
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  1. coming next - spec
  2. ==================
  3.  
  4. pitching the problem:
  5. --------------------
  6. there is not a simple way to publish
  7. and watch trailers
  8.  
  9. current solutions overlook
  10. - not only in cinema
  11. - geolocation (Internet is global)
  12. - small and alternative publishers
  13.  
  14.  
  15. solution:
  16. --------
  17.  
  18. web site / app : “what’s coming next”
  19.  
  20. a simple list of content to be made
  21. available in the future
  22. (in general a trailer)
  23.  
  24. basic principle:
  25. allow anyone to publish something (a trailer)
  26. before the release of the full/complete content
  27.  
  28. help users to find future content
  29. they could be interested in
  30.  
  31. connect the two with an “anticipation ratio”
  32.  
  33. it works like youtube
  34. but it only list content that does not exists yet
  35. and once the content is released the trailer is removed
  36.  
  37.  
  38. what kind of content?
  39. --------------------
  40.  
  41. can be anything, a trailer for a movie
  42. a demo from a future music album,
  43. a gameplay preview of a game, etc.
  44.  
  45.  
  46. use cases:
  47. ---------
  48.  
  49. a small studio made a documentary,
  50. even if they post a trailer on youtube
  51. they still need to advertise this youtube link
  52. unless ppl know they exists there is no way they can
  53. see their trailer without knowing them first
  54.  
  55.  
  56. Netflix will release a new season of Arrested Development
  57. they promote it mainly to already Netflix users
  58. non-netflix users don’t see it
  59.  
  60.  
  61. a game studio release a game on iOS/Android
  62. to promote it they send previews/pitch etc.
  63. to game magazine and they made a video of the gameplay
  64. but they do all that once the game is already released,
  65. not before
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