/* Global matrix for shortcodes/content for every page */
$locations = array(
    array(
        'location'  => 'location 1',
        'telephone' => '0121 34838383',
        'email'     => 'example@example.com'
    ),
    array(
        'location'  => 'location 2',
        'telephone' => '92939393',
        'email'     => 'example2@hello.com'
    ),
    array(
        'location'  => 'location 3',
        'telephone' => '343443433',
        'email'     =>  'example3@help.com'
    ),
    array(
        'location'  => 'location 4',
        'telephone' => '343433',
        'email'     => 'hello@theuk.co.uk'
    ),
    array(
        'location'  => 'Global Matrix Page',
        'telephone' => '222 33 22',
        'email'     => 'wow@hey.com'
    )
);

function telephone_shortcode() {
    global $locations;
    $title = get_the_title();
    $key = array_search($title, array_column($locations, 'location'));
    if ($key)
        return $locations[$key]['telephone'];
    else
        return '';
}
add_shortcode('telephone', 'telephone_shortcode');

function email_shortcode() {
    global $locations;
    $title = get_the_title();
    $key = array_search($title, array_column($locations, 'location'));
    if ($key)
        return $locations[$key]['email'];
    else
        return '';
}
add_shortcode('email', 'email_shortcode');
/* End of Global Matrix */

telephone = [telephone]

email = [email]