Overcoming Small Business Failure And Ensuring Success

Overcoming Small Business Failure And Ensuring Success
40% of small businesses fail in the first year. Of those who survive year 1, 80% fail in five years, and of those who survive five years, another 80% fail and on a much larger scale, JUST 14% of fortune 500 companies from 1955 remain and a massive 52%, now on a larger scale, things are much more complex, but on a smaller scale you will see how incredibly easy it is to ENSURE success as long as:
1.You have a decent product, doesn’t need to be revolutionize, but you can’t be trying to monetize a turd in a bottle….although seeing some people’s spending habits, that may not be a bad idea
2. You have a good attitude meaning you are willing to do what it takes to succeed, but you don’t have a vulgar pride in any one area of your business meaning you practice non-attachment in recognizing if something will move you from your point A to point B you will adopt it.
So who is this video for? Anybody who either wants to make themselves money in business, anybody who wants to make others money in business or anybody that wants to understand the framework for success in business, have I covered the entire population yet?
So why do most people get into business? Most businesses are started during an entrepreneurial sneeze when like the cat reading the newspaper instead of someone saying I should buy a boat, they say I should start a business. Their business knowledge is virtually nil, they may have a passion for their business, but usually it is brought on by a lack of desire to work for others or hatred for their current job or a desire for the possibility of freedom that they think will come from their business, it is not in most cases a passion for business combined with a passion for a niche combined with a true understanding of what it takes to be successful.
The principle in practice
I’m sure it won’t come as any shock to you if I said that
increasing one of these levers by 10% will increase your
profitability by 10%. So, if we increase all seven levers by 10%
each, by how much will our overall profitability increase?

Most people would answer “70%”. But they’d be wrong.
Increasing all seven levers by 10% actually increases overall l
Profitability by 94.8% .
Lever One: Traffic
Traffic, or leads, is all about the first interaction your customers
will have with your business. Without it, you won’t make
sales.
Web traffic
Pay per click (PPC) is considered to be the best form of traffic
generation. People go to Google and type in their problem to
find a supplier with a solution. You only pay when someone
clicks your advert, so keeping control of your costs is easy.
Google offers search ads that are location-based so you can
choose to only display to customers in your region. Use mobilespecific
and banner ads through Google, Yahoo, Bing and
others to increase your traffic. Facebook advertising is also
highly effective, as is Search Engine Optimisation (SEO) to
target keywords through your blog or website.
Finally, the last in the powerhouses of online traffic generation
is affiliate marketing. Run your own affiliate programme
through Commission Junction, Clickbank, ShareASale, Google
or LinkShare, or consider shopping aggregators, such as
Shopping.com, Google Merchant and Shopbot (for Australian
businesses).
Consider all of these options and then choose one or two to
focus on and make incremental improvements in your online
traffic.
Traffic16
Foot traffic
Of ten ignored these days in favor of online advertising,
foot traffic is still one of the most effective ways of attracting
people to your business. Use resources such as Google Places
to let people find you through geo-targeted, location-based
searches or mobile searches. Make your Google Places listing
comprehensive, searchable and appealing, and keep it well
maintained. And don’t forget to try to get as many reviews as
possible to make your listing more powerful.
Advertising
Consider getting some street signage to entice customers
through your store. Get an A frame outside the door, make it a
chalkboard, come up with comedic quotes, make bold calls to
action and daily offers. You could get your frame subsidized or
provided by a supplier.
Use bright hard-to-miss window signage on your premises.
Make an offer in “Fluoro Writing”. Sign up to a Groupon-style
service to generate customers, and view each one as a lead that
has the potential to become a long-term regular customer.
Go out, network with people and interact with your community.
Go to forums and conferences.
Use traditional methods of advertising including fax-outs, cold
calling, shopping docket ads, direct mail and Yellow Pages,
letterbox drops, press releases and magazine inserts, local
radio, podcasts and newspaper ads.
There are many options, so don’t limit yourself to what you’ve
always done or what everyone else in your space does.
Be bold, take action and you’ll be amazed how easy it is to
generate the 10% traffic increase that you need to activate this
first lever.
Traffic
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Lever Two: Opt-ins
Opt-ins are categorized as every lead you get from traffic ic
which you can turn in to a real prospect. They include
telephone queries, online requests for quotes, email
subscriptions and squeeze pages on your site. They can be
generated offsite through campaigns on sites like LinkedIn and
Facebook, or at live events such as exhibitions and trade fairs.
Opt-ins are realized when you take a potential customer, and
‘shake their frame’ - meaning you make them change their
frame of mind and persuade them to engage with you.
Getting the most from your foot traffic
You can actually use specify techniques to generate more options
from your foot traffic. Offering something for free such as a
“give-away” product or a trial of your service is a good place
to start. You can ask open-ended questions such as “Is this the
f first time you’ve been into our store?” or “What brings you in
today?” to engage the customer and open up dialogue. This is
much better than “Can I help you?” which is usually met with a
negative response. Train your sales staff to engage with every
person who drops by.
Online opportunities
For online opt-ins, you can use tools like Website Optimizer,
Google Analytics, and Zen Tester to check out how people
respond to your site. Split-testing lets you analyze different
pages, fonts and offers to see what works. If you’re not
confident, get a tech-savvy entrepreneur through Elance or
oDesk to do this for you.
Opt-ins18
One page equals one action
For each page on your site, make sure you guide your customer
to get the best response and give a clear “call to action” for the
outcome you desire. For example, if you want a visitor to call
you after going online, put the phone number on every single
page of your website. If you want them to subscribe, give them
a bright button to do just that.
Have a really strong “About” and “Contact” page on your site.
Consider using your country flag to show who you are and
where you’re based. Think about using video on your site to
build trust and rapport with your customers, so they can ‘meet’
with you face-to-face.
Keep it short and sweet
You only need the name and email address of your online
visitors. Services like Aweber and MailChimp will automatically
grab the person’s location and country code. Don’t bombard
your clients with requests for needless information.

For phone opt-ins, you really need a great script in place. Set
up your script and checklist before people call. The more
confidence you have, the better tonality you will have, and the
better chance of increasing these opt-ins by 10%.
Don’t forget, all we’re trying to do is increase our opt-in rate by
10%. We’re not looking at going from a 3% opt-in rate to a 13%
opt-in rate. That’s a 400% increase. We’re only working at going
from a 3% opt-in to a 3.3% opt-in. Simple!
Opt-ins
Lever Three: Conversions
Conversions happen when you take leads and prospects
generated by the first two levers, and turn them into customers
and clients. There are some really simple techniques to achieve
this. Let’s look at the fundamentals…
Testimonials
Ask happy clients to say a few words about your service, and
publish them so they are visible on your site or shop window.
Guarantees
Guarantees increase conversion by providing firm
commitments. Offer a money-back guarantee and honor it. You
may have a legal obligation to do this anyway but publicize it
clearly to encourage faith in your products and services.
Payment options
Offer your clients a range of payment options to encourage
sales. Consider staggered payments, lease options, monthly
options, rentals or deposits to help your customers. Even if
someone doesn’t have the cash to make an instant purchase,
conversions come when you offer alternatives to make things
easier.
Convert
20
Free trials
Free trials are a sure-f ire way of upping conversion rates
because, by the time your customer has got to know and love
your product or service, they won’t want to do without it. I call
this the ‘Puppy Dog Close’. A father and his daughter went to
a pet shop and were thinking about buying a dog, but weren’t
sure. The store owner said, ‘Look, take him home for a week
for free and, if you want to, you can bring him back’. Of course,
the puppy becomes part of the family and the pet store owner
makes a sale.
This technique reassures your customers that they can try
out your service without risk. If you’re confident that you are
providing a great product or service, you’ll make conversions
as your customers grow to like what you offer and make up
their minds to buy.
Establish your market position
Potential customers are really swayed by the strength of a
positive and trusted brand. Brand strength comes from a
number of factors, but accreditation, awards, certificates and
training all provide reassurance that your firm can be trusted
to do a great job. Make all of your accolades highly visible -
put them up in your store, show the logos on your website, and
demonstrate your abilities and strengths.
Ask for the sale
Sometimes, simply asking for the sale will make you a
conversion. Tools like Aweber, MailChimp and Constant
Contact make it very easy to set up autoresponder sequences
of emails that automatically go to new subscribers on a pre-set
schedule.
Convert
Limit supply
Customers can be convinced to buy if you limit your supply and
demonstrate that what you have on offer is only available for a
short time, or limited to a certain number of clients. The fewer
things there are in the world, the more value they hold, so use
this philosophy to increase conversion rates.
Make it easy
Finally, make it easy for your customers to purchase from
you. Be on hand through live chat online, respond quickly
to queries, and have big clear calls to action that make the
purchase process simple.
Lever Four: Items per sale
To pull your Items Per Sale Lever, what you’re looking to do
is to get every tenth customer to purchase an additional item.
When this happens, you increase your items per sale by 10%,
gaining an overall transaction average of 1.1 items.
There’s more to this lever than simply selling more to increase
revenue; if you have items in stock that aren’t selling, you’ve
got cash tied up in the business that you can’t use elsewhere.
Similarly, the more inventory you sell, the more negotiating
power you have in Lever 7 when you focus on your Margins.

Offer add-ons
Offer customers additional items that relate to their core
purchases. The cheaper item should always be offered second
and it should be something that’s complimentary like shoe
cleaner with shoes or mascara with blusher. McDonalds,
“would you like fries with that?” is a perfect add-on that’s part
of their sales script.
Create package deals
Rather than selling items in isolation, think about ways you
can bundle them up and make them more appealing as a
package. Create packages based around predefined segments,
incorporate slow moving stock and encourage package
selection over the single product. Ref ills and consumables
are both items that you can turn in to great packages to boost
“items per sale” opportunities.
Sale
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Ask your customers to direct you
Use questionnaires to quiz your customers about what they
need, want or value, and then use this consultative selling
approach to identify ways you can offer additional items per
sale.
Consider enhancements to products and
services
Look at your product suite and see how you can enhance each
item. Offer extended warranties, bulk-purchase deals, support
packages, maintenance packages or any other enhancement
that will enable you to increase sales through each purchase
your customer makes.
Establish your monthly loss leaders
These are items that you can sell at a small  loss, or even just
to break even, to encourage people to visit your business and
make additional purchases.
Set up “point of sale” offers
These are small, cheap, impulse purchases that customers
make at the counter, or as they pass through your shopping
cart online. They can be anything that a customer will buy
impulsively for a small price, to boost your revenue through
incremental sales.
Remember, all we need is just 1 person in every 10 to buy more
than 1 item and we’ve hit the 10% target for this lever.
Sale24
Lever Five: Average Sale Price
To achieve an enhanced average sale price you’re looking at
increasing the sel ling price of each single item to gain more
revenue from every single sale. There are many ways to do
this, but offering a discount is not one of them. Your aim is to
increase the average sale price, not decrease it.
Instead you’re going to come at this from the opposite angle.
How can you create more value in the eyes of the customer so
that you can justify INCREASING your prices?
This means looking at all of your products and services in
terms of value, not price, establishing exactly what benefit your
customer gets for their investment and then communicating that
effectively.
Value can be added through an enhanced sales service,
expertise, knowledge, advice given prior to purchase, brand
strength, guarantees and even things such as how your product
is packaged, dispatched or presented.
Increase your prices
If you put your prices up by 10% without changing anything,
what’s the worst that could happen? If you give an exemplary
service, you may lose a couple of clients, but you could still be
better off overall. Even if you then discount your price again
through special offers, you’re still no worse off than you were.
Price
Offer exclusivity
Customers love to feel that they are getting a differentiated
service. Offer exclusive, limited specials that come at a higher
price. Speak to your suppliers to see what they can offer to
support you to make the change.
Maximize the ‘Thud Factor’
This is the moment when your product or service lands on your
customer’s desk or doormat and they realize you have given a
really comprehensive service. “More” is of ten associated with
“better” so, if you increase the number of items or add more
variety to a package, you’ll increase the perception of value.
Online businesses, for example, can supplement an ebook
with videos, audio transcripts and printable “check lists” to
maximize perceived value and gain more of a ‘thud factor’.
Be a market leader
Establish your expertise and use it to justify your increased
prices as a market leader. You can do this by writing a book
and publishing it on CreateSpace or Kindle, or by arranging to
speak at events and seminars.
Value yourself and your business
Are you valuing yourself properly? Make sure you price
yourself fairly. Show all of your costs and explain them so
you can compete successfully on product quality, range and
service. You’ll attract a higher class of client which means fewer
hassles and easier sales.
You are worth it. Your business is worth it. Be confident.
Lever Six: Transactions Per Customer
In essence, transactions per customer relates to increasing the
amount of times that any person buys from you in a particular
time period. The key to increasing your transactions lies in
automating the process so you can set it up and then forget
about it.
All we need to do is persuade one in ten customers to buy from
us twice in a given period of time. We can do this through a
number of mechanisms including direct response, follow-up
marketing, implied commitment and consistency through loyal
reward programmes, forced transactions and automated follow-ups.
Follow-up marketing
It’s important to develop a schedule of automated marketing
using tools such as Aweber, MailChimp or Constant Contact to
remind your customers to transact again. Your schedule could
include SMS reminders, emails, direct mail or sales calls. Once
a customer has made an initial purchase, get them to sign up to
ongoing communications that identify, for example, when their
product has run out, and that remind them to reorder.
Each product line or service you provide can have a series of
funnels, al lowing you to segment your client base and ask for
additional transactions.
Information marketing
No matter what sector you work in, you can set up information
marketing to encourage repeat transactions. Your articles
should be informative and helpful but always have a prompt to
make it easy for your customers to engage in repeat business.

Training your staff
Get your sales team to make scheduled follow-up calls to
customers to check how they are getting on, and suggest
further products at set times.
Offers and education
By becoming and identifying yourself as an expert in your
field you can provide your customers with informative
communications that provide advice on what products they
may benefit from at set times. Boost the effectiveness of this
by providing a special offer to people who take you up on the
advice.
The marketing funnel
When a customer buys a particular product, place them into a
segmented marketing funnel that provides tailored support and
messages to encourage repeat sales. Set up loyalty and reward
programmes to track data and provide incentives for repeat
custom. You’re looking to establish an ongoing automated
stream of backend income, continually purchased from you on a
regular basis.
Providing ongoing support and
membership forums
Use community membership areas, forums, user groups,
associations and elite memberships to provide information and
support which always link back to your sales stream.
Repeat Billing
Recurring payments is one of the fastest ways to pull this lever.
Allow your customers the option of signing up to ongoing
services that require automated payments at set intervals.

Lever Seven: Profit Margin
The final Lever relates to how much prof it you make from
every sale that takes place. Your goal here is to increase the
difference between the cost of producing your product and
the price at which you sell it. We’ve already addressed, with
previous levers, how to increase the sale price, so here we’ll
focus on reducing production costs.
Negotiate with suppliers
Make sure you are getting the best deal when you source from
your suppliers. It’s always worth negotiating to get an enhanced
rate and you can do this in a number of ways.
Offer a joint promotion where you help them sell more items,
or offer to help them move slow-selling stock on a consignment
basis. Consider asking for a rebate once you’ve achieved a
certain volume of sales, or negotiate a discount for regular
custom. Build up positive supplier relationships where you can
offer mutual benefits for your customers, and then maintain
them.
Improve your product lines
Choose what you sell carefully. Opt for high-margin products
and services and train your sales staff to push these to your
customers. Provide incentives and commission when high margin
items are sold.
Consider additional services that are cheap to produce but can
still be sold at a high price. Knowledge and information always
have huge margin potential, so write ebooks and guides,
provide training, and develop complementary products that
have a low outlay but a high value to your customers.
Stop discounting
Seriously, stop discounting your products and services. Don’t
offer deals to your clients unless they ask and then only if you
feel that you are investing in a long-term lucrative relationship.
Reduce expenditure
Take a look at how you can reduce your outgoings. While
this doesn’t directly affect your 10% margin per sale, it can
significantly improve your overall profit. Work from home,
share off ices, have virtual staff, negotiate deals with utility
suppliers - whatever it takes to cut down expenditure and make
your products generate income which is not used up needlessly
elsewhere.
Partnerships
Consider entering in to partnerships with other firms that
can provide you with an enhanced product or service, with
increased margins. Share marketing, share knowledge, share
customers and enhance your products to sell them at a higher
rate.
Magic Bullets and the 7 Levers principle
If you’ve followed my blog and principles for a while, you’ll
of ten have heard me refer to the idea of ‘Magic Bullets’ - the
shiny, enticing opportunities that drop on to our desks all the
time and that can distract us from our strategic direction and
purpose.
We’ve all been in a situation where we’ve been drawn to an
idea, application, software package or concept that has looked
really useful, persuading us to pour time, effort and cash in
to developing it...only to find that, when we’ve invested in the
idea, it actually brings nothing of value to our business.
One of the true benefits of the 7 Levers principle is that it
provides a clear, foolproof way of assessing these ‘magic
bullets’ to determine just how useful they may be, or how much
prof it they may lead to. By having a strong checklist in place
to measure each potential new activity, you’re able to dodge
the bullets that will detract from your overall business strategy
and make sure that all of your business activities are targeted,
prof it-driven, and focused on long-term success
The power of the 7 Levers framework for
your business
It’s impossible to stress just how much the 7 Levers principle
can transform your approach to business, and increase your
profitability, productivity and focus.
The beauty of the system is that it takes just a few minutes
each day to act on each lever, boosting prof it through using the
framework.
The 7 Levers let you focus on all the different drivers of
your business, every day. Every single thing you do for your
business can be measured for effort, weighed up for return on
investment, and put into context against the framework.
The 7 Levers framework prevents wasted energy, targets
your approach, and lets you double your prof it - all for just
incremental improvements of just 10% in each category.
It’s time to work smarter, not harder. You now have everything
you need to transform your business, and double your prof it!
Let’s get into the preneur hierarchy, so what does the preneur hierarchy show us? It is the segmentation of the market that you need to be targeting which works as follows:
1.Past customers
2.Prospects and callers
3.Searchers
4.Procrastinators
5.The ignorant
And last the people you shouldn’t even bother with the pointless. Also there is basic advice for retail in having a club card enticing people to give you upfront payments for slight percentage off, having sales scripts to ensure your sales process is the same and can be tweaked as needed and ensuring your google map is stocked with pictures/video and reviews, reviews can easily be had just by asking for them applying the very simple law of ask and you shall receive or something that most are surprised to hear many stores DON’T do in asking for the sale.
Online, auto responder, so having a set email that you send out to anyone who subscribes to your email list as to get them engaged right away and jump on what could be a hot lead and potentially be the elite, sales letter so putting some sort of effort into the marketing and having a call to action, adwords/SEO again link down below on that and guest blog posts either you guest blogging or having someone else come on your site.

Let’s delve deeper into the top 5 list though, within the past customers you will have a few different people:
1.The hyper responsive who have the attitude of Fry in shut up and take my money
2.The responsive who like to spend money with you
3.Those that have no attachment to you and will immediately bail if something even possibly better comes along
Now you can subdivide everything into infinity, but that is the gist of who you will find within any of the top 5, it just gets less and less likely that you will find a 1 or even a good deal of twos. This is the infinite nature of the 80/20 principle and I’ll give you a few examples of this:

1.It’s why Starbucks has a $3000 espresso machine because they KNOW for fact that of the 5000 people that will walk through their doors over the course of the month, one of them will fall into a very small percentage of number 1s in being a hyper-hyper responder, this is also why stores like Walmart will have things as expensive as a few grand in their store because even though you can find them online for likely a few grand less, for a few hyper responders, the immediate need and convenience of it will convince them to spend that money as these are the sort of people that likely make way more a hundred or even a few hundred dollars per hour, so it is no big deal as opposed to going online, wading through endless information and then saving $2-300 for 2-3 hours of work which to some could be 2-3 grand of salary.
2.It’s why GoDaddy is the most popular hosting company, are they the best? No, do they have some amazing product that no one else has? No, but what do they do amazingly well? If anyone has been on or used GoDaddy, they have a trillion upsells that pretty much tap the hyper-responsive customer dry
3.Let’s use an NFL example to really illustrate the hyper responsive nature of some individuals, you will have people that will spend maybe a few dollars on some very cheap merchandise for team XYZ and yet these are customers are they not? Shouldn’t the team worry about them? In some ways yes, but in other ways no due to the 80/20 and maximizing profits. You will also have the hyper responsive customer fall into the customer column, BUT and here is the massive but, they will have been the one’s that have spent a million plus on luxury boxes, they will have brought their rich friends who in a desperate bid to compete may have bought their own luxury boxes
So what is the lesson here? 80/20 is infinite, how long is the California coast, a pretty simple question at first, but how long is it for a laser, for an Elon Musk rocket, for an F16, for a regular plane, for a car, for a person, for a dog, for an ant….it is infinite and this same principle can be applied to marketing, sales and business and it is why EVERY business NEEDS to have a product that would SEEM to be out of the consumer’s price range, but as long as the product is solid, the sales copy is good
I’m going to go much deeper with the 80/20 concept in future videos, but here is the most useful tool you’ll ever find. First two fields are your customers, fill them in both the same, 3rd field can be what those specific customers have spent or the average that they spend i.e you’re business XYZ and you have 100 customers who have spent $10 you can put in 100 100 and 10, but within them you have 10 that have spent $30, you can also put in 10 10 $30 and then the numbers you will see are the POSSIBLE spendings meaning how much money is being left on the table due to either not having any offer, not having a great offer, not making them see the value in the great offer or them being unaware of your great offer.
So what is the framework for someone to capitalize on everything said, well it’s using the 80/20 principle, albeit in another way AND a few other small tweaks that can make a huge difference. Let’s get into the Super Six
1.Highest value action first:

This is coupled with conscious realization of exactly what I want to achieve and then taking action based upon that. If I have goal XYZ how does any and EVERY action that I take in my life tie back into that. If it is of low value, then I won’t bother or try to avoid or at least leave it last as best as I can.
Working in vs on your business, footstep footstep footstep

2.Speed of Implementation:

When I get a good idea I implement it, that simple. Most people’s issue is that they’re not using the highest value action first formula and then the good ideas they do have, if they even do implement them, the moment or train can have left, thus they end up in a very weird spot where they second guess themselves based on their idea, but it wasn’t the idea, more so the execution of the idea in that they allocated resources to other areas of lower need and may have entirely foregone a much better opportunity or let the opportunity sit for too long.

Luckily opportunities are like buses and in a world of lightspeed change, change being the precursor for opportunity, well there is always another one coming.
3.Experimentation:
4.Opportunity cost:

Everything I’m doing is coupled with the conscious contemplation of everything I COULD be doing. This is not to say I don’t focus or I multi-task, just the opposite, if I’m doing something, I am applying the 48 laws of Power principle 28 of entering every action with boldness meaning that as the old saying goes “if something is worth being done, it is worth being done correctly,” breathe deep, 100% focus in the here and now, get **** done. Once you commit meaning once you have contemplated what else you could be doing, how it ties to the highest value first concept, then go balls deep.
5.Return On Investment:
Low risk/high return which is why speed of implementation should be instantaneous AFTER evaluating which one of these is easiest to change coupled with the one that would have the highest yield
6.Sunken Cost Fallacy:

This is NOT something to practice, ALL of your interactions and external input should be in constant evaluation. If your friends are spiraling to a negative place, if you are partaking in too many no value or even negative value inputs, cut them out and reallocate your resources to something of higher value. To quote John Baptiste in what is an AMAZING quote:

The entrepreneur shifts economic resources out of an area of lower and into an area of higher productivity and greater yield

Be an relationshiprener, but even on youtube/other online avenues…apply the same concept, if you are not deriving high value from a channel/website/forum or if it has reached the point of conscious competence to where you have internalized the material and can probably teach it to most, unsubscribe and get to putting your mental resources to better use.

Be very weary of the sunken cost fallacy and the scholar’s trap to where you start out learning something, you learn it and then you continue going over material that isn’t adding value to your life.

Sunken cost fallacy applies to any idea/philosophy or pursuit, it can be very difficult to give up a certain type of consumption that you thought was once serving you and you have invested a certain amount of time in it.
7.ALWAYS value smart work over hard work

With all of these in place, so:
1.Having a clear goal of WHY you are starting the business and not just relying on an entrepreneurial sneeze
2.Understanding the 7 levers, focusing on one for AT LEAST a week and doing small tweaks that can have a huge return on the others, but JUST in being conscious of these you will find money that was already there, again recapping them Traffic, optins, conversions, items per sale, average sales price, transactions per customer and profit or TOCI-ATP
3.Using the preneuer hierarchy and the 80/20 rule plus the curve to market to your best customers and really maximize profits from the hyper-responsive most valuable and ironically best customers
4.Using the super 7 when you do anything in life, but especially in business in identifying what is the best use of your time/money and energy, what is low risk/high return, implementing things ASAP, experimenting as in being open to trying new things and always looking for ways to improve the current product, understanding your own opportunity cost which is so crucial when combined with the highest value action first, looking for the highest return on the lowest investment, not being attached to anything and ALWAYS valuing smart work over hard work.
At this point you are SO far ahead of the average business owner it’s not even funny, don’t believe me, feel free to use this template to go into any small independent business or even some bigger corporations (because remember 50% of fortune 500 companies have failed in the last 25 years) and tell me there aren’t massive glaring holes.