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- Download: http://writingsdepot.com/downloads/guidelines/
- 1. Discuss guidelines used to determine whether a firm should conduct R&D internally or externally.
- 2. Name five examples of marketing decisions that may require policies. Briefly describe one such policy.
- 3.What are the most commonly used quantitative criteria to evaluate strategies? Give several examples of these criteria.
- 4.Discuss the different perspectives and concerns of the balanced scorecard.
- Download: http://writingsdepot.com/downloads/guidelines/
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