A mystery solved: Moot's "close friend" works for Gawker Med

A mystery solved: Moot's "close friend" works for Gawker Media: http://www.forbes.com/pictures/eihl45hmgi/mallory-blair-25/

Also here's an article that reveals Chris Poole has a "close friendship" with Mallory Blair: http://nypost.com/2011/06/21/meet-the-click-chicks/
In this one he's called a "close personal friend": http://observer.com/2013/03/small-girls-pr/