$(".pagination").click(function(e) {
            //target, container, event
            ajaxPagination(this, ".list", e);
        });


        window.ajaxPagination = function(el, container, e){
            var oldLink, newLink;

            el        = $(el);
            selectors = {
                loading: "loading",
                pageName: "data-pageName",
                pageNo: "data-pageNo"
            };

            el.addClass(selectors.loading);

            var page = {
                name: el.attr(selectors.pageName),
                no: parseInt( el.attr(selectors.pageNo), 10 ) + 1
            };

            oldLink = page.name+page.no;
            newLink = page.name + ( parseInt( page.no, 10 ) + 1 );

            console.log(oldLink, newLink);

            $.ajax({
                url: oldLink
            })
            .done(function(data) {
                var html = $(data).find(container).html();

                $(container).append(html);
                el.removeClass(selectors.loading);

                el.attr(selectors.pageName, page.name);
                el.attr(selectors.pageNo, page.no);
            });

            e.preventDefault();
        };