•	Short videos worked well on social to generate shares and buzz around product and/or product features. To this extent it would be very helpful to include in the plan some short teasers or feature videos to be posted on Instagram/Vine (under 10 secs).
•	Consumer reviews quoted in facebook posts achieve significant higher amplification than standard posts, thus we should find ways of connecting our global campaign values to consumer reviews (or vice versa).


-	Meaningful and easy to localize ways/formats to be grateful to our supporters (ex. Fan of the week – but not fan of the week)
-	Differentiated micro activations, where we can explore new social media channels and vocabulary
o	Mainstream
o	Teens
o	Young Adults
o	Mums
o	Others – we would like to see some proposals on how to relate our product playbook to defined clusters, relevant to us
-	Potential integration BTL/ATL to engage with users (ex Coca Cola machines)
-	In store/glocal ideas to differentiate from competitors without being too pushy
-	Ideas on how to involve Acers employees in becoming brand ambassadors