Download Marketing In school

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“Marketing in Schools” on page 430 of the textbook. Once
you finish reading the case study,
answer the following questions:
1. Is there an appropriate age that advertising
should consider?
2. Who are the stakeholders that will be impacted
by your decision, and how will each be affected?
3. What are the benefits and drawbacks to
advertising products within schools?
4. What other facts would you need to make a
decision, and how might your decision affect the
stakeholders?
5. Discuss alternative marketing practices that
could be ethical and help the schools to raise
money.

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