"Collab" is a key element of the brand's ideology, involving combining the efforts of two talented people - a designer and an artist - in order to create different collections for the
company, which will encourage repeat trade. For every collection, there will be designers and artists who work on various items from the collections, however, compared to other brands that
offer customization and limited runs for clothes, an artist and a designer will never work together more than once. This allows for greater products and ideas to take shape, while
innovation and exclusivity will become keywords associated with the brand.