<ul class="catalog-menu-list">
    <li class="catalog-item-vr">
        <h3><a href="#">Text</a></h3>
    </li>
    <li class="catalog-item-monopods">
        <h3><a href="catalog.html">Text</a></h3>
    </li>
</ul>

.catalog-menu-list .catalog-item-copters {
    background: rgba(240, 197, 46, 0.5) url("image") no-repeat center center;
}

.catalog-menu-list li:hover,
.catalog-menu-list li:focus {
    background-color: rgba(240, 197, 46, 1);
}

.catalog-menu-list li:active {
    opacity: 0.5;
    background-color: rgba(240, 197, 46, 1);
}