private void sendNewUserEmailWelcome(@Valid AccountRegistrationForm accountRegistrationForm) {
	String to = accountRegistrationForm.getEmail();
	String from = "OnlineBookstore.com <auto-confirm@onlinebookstore.com>";
	String subject = accountRegistrationForm.getFirstName() + ", welcome to OnlineBookstore!";
	String body = accountRegistrationForm.getFirstName() + ", welcome to OnlineBookstore!\r\n" + "\r\n"
		+ "Browse your favorite books, our editorial picks, bestsellers, or customer favorites.\r\n" + "\r\n";
	emailService.sendSimpleMessage(to, from, subject, body);
}