$ cat /usr/share/applications/skype.desktop
[Desktop Entry]
Name=Skype
Comment=Skype Internet Telephony
Exec=env PULSE_LATENCY_MSEC=60 skype %U
Icon=skype.png
Terminal=false
Type=Application
Encoding=UTF-8
Categories=Network;Application;
MimeType=x-scheme-handler/skype;
X-KDE-Protocols=skype

[Desktop Entry]
Version=1.0
Name=App Name
Exec=/dir/path/app/binary
Terminal=false
Icon=/icon/path/icon.png
Type=Application

sudo apt-get install alacarte

sudo add-apt-repository ppa:menulibre-dev/devel
sudo apt-get update && sudo apt-get install menulibre