msbuild MySite.csproj
  /p:Configuration=Release
  /p:DeployOnBuild=true
  /p:DeployTarget=MsDeployPublish
  /p:MsDeployServiceUrl=my-site.scm.azurewebsites.net:443
  /p:UserName=$my-site
  /p:Password=XXX
  /p:DeployIisAppPath=my-site
  /p:SkipExtraFilesOnServer=true