The pricing for the Xbox One controllers were few and far between. The Wireless box variant of the Xbox One Controller (USB Cord, Dongle, AA Batteries and Controller) was incorrectly stocked on the 49.99 USD Xbox One Wired Controller area, and the wired variant (USB Cable, No Dongle, no AA Batteries) was on SALE for its NORMAL price of 49.99 USD at the store, and was incorrectly stocked in the computer gaming aisle next to the wireless dongles for the Xbox One controllers. There was no actual price listing for Xbox One controllers in the Computer Gaming aisle, only dongles (29.99 USD alone), PS4 dongles, non-microsoft controllers, etc.

In addition, there was a third variant of the Xbox One controller which included the wireless dongle, Battery play pack, USB cord, etc. for about 67 USD. While this is a nice variety, all of these were spread out in the store. The original wired one mentioned here was by the non-gaming keyboards and mice, where basically no other gaming peripheral was to be found. This means the wireless non-battery pack version (AA Batteries only) has no actual store shelf space in the entire store, but the box is stocked by the store.