private static void createOrUpdateAttributeValues(List<ProductAttributeValue> attributeValues,
                                                      Product feature,
                                                      String attributeId,
                                                      String value,
                                                      Language language = null,
                                                      Boolean isUpdate) {
        if (canAttributeValueBeUpdated(isUpdate, attributeId)) {
            ProductAttributeValue productAttributeValue = constructAttributeValue(feature, attributeId, value, language)

            if (productAttributeValue) {
                attributeValues << productAttributeValue
            }
        } else {
            log.debug("Skipping updating value of attribute ${attributeId}. Feature id: ${feature.productId}")
        }
    }

    private static final List<String> ATTRIBUTE_IDS_TO_BE_SKIPPED_DURING_UPDATE = [
            IDS_DESCRIPTION.name,
            COMMERCIAL_SHORT_DESCRIPTION.name,
            IS_BPM_APPLICABLE.name,
            FEATURE_GROUP.name
    ]