Same site multiple rankings

Same site multiple rankings
I am targeting a keyword for which same site(authority) has all ranking on page 1. Could you help me with your experience that can i beat it or i should move along.
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its opportunity. google love to give different results
You may learn there the basics of keywords research, mostly satisfying this question.
You may learn there the basics of keywords research, mostly satisfying this question.
Done. Advice followed.

You enter a URL and the keywords you want to optimize it for. The tool then checks pages that rank on Google for that keyword, parses their content, calculates TF-IDF for all the terms it finds and compares your content stats to those of your competitors.

With basic tools, like Seobility, you will get a single-keyword list.

If you’re using SEO PowerSuite’s WebSite Auditor, Ryte or Text Tools, you will also have a list of key phrases (or N-grams, if you like a taint of science), which is definitely more informative. (Disclosure: I work for SEO PowerSuite.)

TF-IDF: Can It Really Help Your SEO?

3. Enrich Your Content with TF-IDF Co-Occurrence Suggestions

Some of the phrases will simply be synonymous with what you already have in your content.

If appropriate, try using them along the way.

Some of the phrases will point out the new topics, which haven’t crossed your mind yet.

Sift through the ideas and think of ways to use them in your content (without getting obsessed about them).

TF-IDF for Keyword Research

A little bonus tip.

Picking up the most widely used terms from your competitors’ content might also spur new ideas into your keyword research and content planning, especially when you feel the need for out-of-the-box thinking and inspiration.

TF-IDF: Can It Really Help Your SEO?

Conclusion

Many a time, you’ll see TF-IDF used as clickbait – articles either promising the formula to be “Google algorithm reverse-engineered” or “busting the myth of TF-IDF”.

But I encourage you to take things for what they are and use the opportunities TF-IDF optimization gives. Without betting your entire SEO campaign on it.

SEM vs. SEO vs. PPC Defined: What’s the Difference?
As someone who likes to think he is organized – or, as someone who at least likes to organize things – I’ve attempted to treat digital marketing terms similarly.

The same can be said for now-Googler and search industry pioneer Danny Sullivan when he began routinely using the term “search engine marketing” in 2001 to describe the overarching niche within the digital marketing industry that focuses on search engines.

As my thinking went (and as Sullivan admits he intended), search engine marketing, or SEM, would be (and once was) a useful way to summarize and classify both the paid and non-paid initiatives that go into digital marketing via search engines.

That would mean both the pay-per-click advertisements, or PPC ads, and the organic search initiatives commonly referred to as search engine optimization, or SEO, would fall under that SEM blanket term.

SEM would be the category of marketing through search engines. The paid (PPC) and non-paid (SEO) channels of SEM would both fall under it in terms of hierarchy.

And, even when you consider the literal terminology in coordination with this idea of SEO and PPC falling under that SEM blanket, it almost makes sense.

But, much like the English language, pop culture, and the Cleveland Browns, it simply can’t work the way it’s supposed to.

There will always be exceptions to the rule (like the aforementioned conundrums above).

So, confusing it may be. But the search industry shapes itself, and it has not agreed with Mr. Sullivan over the years, adopting the term SEM to fit strictly into the paid search sphere.

It surely appears it’s there to stay, too.

Difference Between SEM & PPC

PPC is SEM.

That is, pay-per-click advertising (PPC) is the same as search engine marketing (SEM), or at least a vital part of it.

SEO is none of those things.

What likely evolved over time due to the multiple potentially confusing digital marketing acronyms, as well as the need to define specific paid initiatives outside of Google paid search, brought two heavily used cost-driven marketing terms to mean the same thing (leading to even more potential confusion from newbies).

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