1.	Which is a govt regulation :
a) Sarbanes Oxley compliance
	b) Lot tracking
	c) Trace ability compliance
	d) All of the above[]
37. Sales plan involves planning
a) Distribution Infrastructure
b) Manpower planning for the sales force
c) Promotional spends
d) all of the above[]
40. Main components of the sales and order process are:
Order fulfillment, Trade Order management, sales force support and automation.

43. Capital expenditure planning is done for _________to meet projected demand
	a) Expenditure budgets
	b) Production capacities[]
	c) Man power requirement
d) Promotion plan
53. Marketing management has high significant impact on ___
	a) Saving on product returns on account of damages
	b) Reducing product stock outs
	c) Order fulfillment
	d) Command premium pricing[]
54. Demand planning is done to ___
	a) Understand trends in sales
	b) Understand buying patterns
	c) Derive estimates by SKU[]
	d) Understand seasonality in consumer demand
63. Key task of sales department in CPG Company?
	a) Demand forecasting[]
	b) Managing distributors
	c) Channel management
	d) All
	e) None

65. Buying and sourcing can reduce costs for a CPG manufacturer by
	a) Reducing cost of material consumed
	b) Reducing cost of holding inventory[]
	c) Both
	d) None
67. Key tasks of supply organization is
	a) Reduce cycle time
	b) Reduce costs
	c) Improve profits
	d) All[]
55. Key modes of the supplier are to reduce delivered cost, maintain delivered quality and
	a) Reduce lead time of supply[]
	b) Improve productivity
	c) Improve consumer acceptance
	d) Maintain low down time
68. Marketing and positioning products is a key activity for a CPG Company to?
	a) Increase revenue
	b) Retain margins
	c) Build reputation[]
	d) Gain popularity
69. Marketing planning involves planning the complete product and ______
	a) Communication
	b) Promotion[]
	c) Distribution
	d) Production
72. The role of the distributor in the value chain is to ____
	a) Invest capital
	b) Order capture from retailer[]
	c) Provide after sales service
	d) All
75. Advertising and media planning are part of ___
	a) Sales planning
	b) Financial planning
	c) Production planning
	d) None (Marketing planning) []
77. The key element that CPG needs to own is ____
	a) Factories
	b) Media properties
	c) Science and technology capability
	d) Trademarks[]
82. The planning of different batches on the same production line is called ___
	a) Sequencing[]
	b) Order execution
	c) Order management
	d) None
84. Sales planning is an activity which projects distribution infrastructure, sales force and __
	a) Advertising spends
	b) New products
	c) Promotional spends[]
	d) Product mix for the period.
85. Which of the following is not the role of the marketing department in a CPG COMPANY____?
	a) Advertising
	b) Key account management[]
	c) Price
	d) Promotion


1.	The Sales Department of a CPG Company takes care of:
a.	Warehouse handling
b.	Handling distributors[]
c.	Advertising
d.	None of the above

2.	The ‘value chain’ is a term used to represent:
a.	The CPG company serving a section of consumers who are value conscious
b.	The process in which the value of a product/service increases after going through every stage[]
c.	A name used by CPG company in giving discounts to the consumers
3.	What is the role of a CPG company at the time when a consumer makes a purchase?
a.	Highlight the value of the product
b.	Advertise the product
c.	Display the product[]
d.	None of the above
4.	The focus of IT applications in CPG industry has been to drive collaboration between the CPG company and …
a.	Vendors
b.	Retailers
c.	Various departments within the company
d.	All the above[]
5.	The objective of planning is to source resources to smoothly execute the company’s strategy. Which are the resources?
a.	Manpower, raw materials, capital[]
b.	Raw materials, logistics, infrastructure
c.	Manpower, raw materials, logistics
d.	Logistics, capital, raw materials.
6.	--- is the key service criteria for a procurement system.
a.	Stock-out minimization[]
b.	Vendor collaboration
c.	Maximize revenue
d.	Accurate forecasting
7.	Production sequencing is done to minimize
a.	Inventory costs
b.	Changeover costs[]
c.	Equipment costs
d.	All the above
8.	What are the advantages of warehouse distribution over DSD?
a.	With centralized procurement can push for bulk discounts, better deals as well as lower overhead costs[]
b.	Savings in Cost of Warehousing, transportation and shelf replenishment
c.	Shorter lead times
d.	All the above
9.	What is the role of marketing management?
a.	To create a consumer pull for a product
b.	To create positioning of a product
c.	Help CPG company to command premium pricing of the product
d.	All the above[]