Twitter Behaviour Descriptions (the final and best version)

$twitterBehaviourDescriptions => array (
    'Dairy free' => 'People who rely on brands catering to lactose-intolerant diets.',
    'Ethnic explorers' => 'People who have a wide range of international foods on their shopping lists.',
    'Fresh & healthy' => 'People who look for healthier home solutions, fresh produce and fresh meats.',
    'Gluten free' => 'People who buy gluten-free brand options for pastas, breads, flours and more.',
    'Home cooking & grilling' => 'People who include meat and potatoes as menu staples on their shopping lists.',
    'Kosher' => 'People who rely on leading Kosher brands.',
    'Mexican foods' => 'People who choose leading Tex-Mex and Hispanic brands and items.',
    'Natural living' => 'People who choose natural and organic alternatives for every item on their lists.',
    'Premium brands' => 'People who shop premium and high-end brands across the grocery store.',
    'Quick & easy' => 'People who choose heat and eat convenience.',
    'Sugar free' => 'People who choose brands geared toward a low-sugar or sugar-free lifestyle.',
    'Value conscious' => 'People who shop discounted & store brands.',
    'Vegetarian' => 'People who look for vegetarian and meat-replacement choices.',
    'Weight conscious' => 'People who eat lean, choosing low-fat, low-calorie and low-sugar products.',
    'Arts' => 'Households with people who enjoy the arts.',
    'Auto enthusiasts' => 'Households whose behavior indicates they are auto enthusiasts.',
    'Business travelers' => 'Households whose behavior indicates they are business travelers.',
    'Corporate execs' => 'Households whose behavior indicates they are corporate execs.',
    'Coupon users' => 'Households whose behavior indicates they are coupon users.',
    'Crafts' => 'Households with people who like to craft (stamping, scrap-booking, etc.).',
    'Deal seekers' => 'Households whose behavior indicates they are deal seekers.',
    'DIYers' => 'Households whose behavior indicates they are DIYers.',
    'Fashionistas' => 'Households whose behavior indicates they are fashionistas.',
    'Foodies' => 'Households whose behavior indicates they are foodies.',
    'Gadget geeks' => 'Households whose behavior indicates they are gadget geeks.',
    'Gamers' => 'Households whose behavior indicates they are gamers.',
    'Green consumers' => 'Households whose behavior indicates they are green consumers.',
    'Healthy & fit' => 'Households whose behavior indicates they are healthy & fit.',
    'High spenders' => 'Households whose behavior indicates they are high spenders.',
    'Home gardening' => 'Households with people who like to grow a vegetable or flower garden.',
    'Indie women' => 'Households whose behavior indicates they are indie women.',
    'Leisure travelers' => 'Households whose behavior indicates they are leisure travelers.',
    'Luxury sports enthusiasts' => 'Households whose behavior indicates they are luxury sports enthusiasts.',
    'Motorcycling' => 'Households with people who have a motorcyle.',
    'Online buyers' => 'Households whose behavior indicates they are online buyers.',
    'Outdoor enthusiasts' => 'Households whose behavior indicates they are outdoor enthusiasts.',
    'Photography' => 'Households with people who like to take photographs.',
    'Pre-movers' => 'Households whose behavior indicates they are pre-movers.',
    'Price conscious shoppers' => 'Households whose behavior indicates they are price conscious shoppers.',
    'Sale shoppers' => 'Households whose behavior indicates they are sale shoppers.',
    'Self improvement' => 'Households with people who are interested in self-improvement.',
    'Shopping enthusiasts' => 'Households whose behavior indicates they are shopping enthusiasts.',
    'Spa mavens' => 'Households whose behavior indicates they are spa mavens.',
    'Sports fans' => 'Households whose behavior indicates they are sports fans.',
    'Sportsmen' => 'Households whose behavior indicates they are sportsmen.',
    'Sweepstakes / contests' => 'Households with people who like to enter sweepstakes and contests.',
    'Technology early adopter' => 'Households likely to purchase the latest in technology.',
    'Trendy homemakers' => 'Households whose behavior indicates they are trendy homemakers.',
    'Young & hip' => 'Households whose behavior indicates they are Young & Hip.',
    'Alpine skiing fans' => 'Households most likely to attend or watch Alpine Skiing races.',
    'Behavior propensities: Attend a professional sports event' => 'Households likely to attend a professional sports event while traveling.',
    'Behavior propensities: Biking' => 'Households likely to go biking while traveling.',
    'Behavior propensities: Boating / Sailing' => 'Households with people who enjoy boating or sailing.',
    'Behavior propensities: Camping / Hiking' => 'Households with people who enjoy camping and/or hiking.',
    'Behavior propensities: Fishing' => 'Households likely to go fishing while traveling.',
    'Behavior propensities: Golfing' => 'Households with people who enjoy playing golf.',
    'Behavior propensities: Hunting / Shooting' => 'Households with people who enjoy hunting and/or shooting.',
    'Behavior propensities: Tennis' => 'Households likely to play tennis while traveling.',
    'Behavior propensities: Water sports' => 'Households likely to engage in water sports activities while traveling.',
    'Behavior propensities: Winter sports' => 'Households likely to engage in winter sports activities while traveling.',
    'College football fans' => 'Households most likely to attend or watch men\'s college football games.',
    'College men\'s basketball fans' => 'Households most likely to attend or watch men\'s college basketball games.',
    'Fishing fans' => 'Households most likely to attend or watch competitive fishing tournaments.',
    'Golf fans' => 'Households most likely to attend or watch professional golf tournaments.',
    'Horse racing fans' => 'Households most likely to attend or watch horse races.',
    'International summer competition fans' => 'Households most likely to attend or watch international summer competitions.',
    'International winter competition fans' => 'Households most likely to attend or watch international winter competitions.',
    'NASCAR fans' => 'Households most likely to attend and follow NASCARÂ® races.',
    'Professional baseball fans' => 'Households most likely to attend or watch professional baseball games.',
    'Professional basketball fans' => 'Households most likely to attend or watch professional basketball games.',
    'Professional football fans' => 'Households most likely to attend or watch professional football games.',
    'Professional hockey fans' => 'Households most likely to attend or watch professional hockey games.',
    'Professional soccer fans' => 'Households most likely to attend or watch professional soccer games.',
    'Tennis fans' => 'Households most likely to attend or watch professional tennis tournaments.',
    'Wrestling fans' => 'Households most likely to attend or watch professional wrestling matches.',
    'Auto insurance' => 'People who are receptive to offers for auto insurance.',
    'Cable TV' => 'People who use a wired connection for their video & TV services, like cable or fiber optics.',
    'Cable TV bundle' => 'People who subscribe to a telecom bundle, from one provider, that includes cable TV, internet, and a landline phone.',
    'High speed data and video customers' => 'Households likely to be candidates for High-speed Data and Voice service packages.',
    'Mortgage' => 'People who are receptive to offers related to mortgage.',
    'Multi-service customer' => 'Households likely to have a propensity for all types of voice, video and data service including DVR, HDTV, Video on Demand and others.',
    'Online higher education' => 'People who are receptive to offers for online higher education programs.',
    'Prepaid debit cards' => 'People who are receptive to offers related to prepaid debit cards.',
    'Satellite TV' => 'People who are receptive to offers related to satellite tv.',
    'Triple Play customers' => 'Households likely to be candidates for Triple Play service packages.',
    'In market for auto lease' => 'Target population whose auto lease is likely to expire within the next 6 months.',
    'Likely to respond to auto loan offer' => 'Target population likely to engage in a new auto loan based on an estimated credit profile that is similar to those who have a demonstrated, statistical propensity to acquire new auto credit.',
    'Optimum auto loan target' => 'Target population of attractive auto loan prospects based on their estimated financial profile and likely credit behaviors.',
    'Recently purchased automobile' => 'Target population most likely to have recently purchased an automobile in the last 12 months.',
    'Reliable auto loan payers' => 'Target population with a likely lower risk for delinquency based on their estimated ability to pay their auto loans.',
    'Domestic luxury vehicle owners' => 'Households likely to own or lease a domestic luxury vehicle.',
    'Domestic vehicle owners' => 'Households likely to own or lease a domestic vehicle.',
    'Eco friendly vehicle owners' => 'Households likely to own or lease an environmentally-friendly vehicle.',
    'Family vehicle owners' => 'Households likely to own or lease a family vehicle.',
    'Import auto vehicle owners' => 'Households likely to own or lease an import vehicle.',
    'Import luxury vehicle owners' => 'Households likely to own or lease an import luxury vehicle.',
    'Luxury vehicle owners' => 'Households likely to own or lease either a domestic or import luxury vehicle.',
    'Auto parts buyer' => 'People who are likely buyers of auto parts.',
    'Auto service buyer' => 'People who are likely consumers of auto services.',
    'Vehicle purchase: 0-6 months ago' => 'People who are owners of a vehicle purchased 0-6 months ago.',
    'Vehicle purchase: 13-24 months ago' => 'People who are owners of a vehicle purchased 13-24 months ago.',
    'Vehicle purchase: 25-36 months ago' => 'People who are owners of a vehicle purchased 25-36 months ago.',
    'Vehicle purchase: 37-48 months ago' => 'People who are owners of a vehicle purchased 37-48 months ago.',
    'Vehicle purchase: 48+ months ago' => 'People who are owners of a vehicle purchased > 48 months ago.',
    'Vehicle purchase: 7-12 months ago' => 'People who are owners of a vehicle purchased 7-12 months ago.',
    'Body style: cross over vehicle' => 'People who are likely in-market buyers of crossover vehicles in the next 6 months.',
    'Body style: entry/economy/compact' => 'People who are likely in-market buyers of entry/economy/compact vehicles in the next 6 months.',
    'Body style: full-size sedan' => 'People who are likely in-market buyers of full-size sedan vehicles in the next 6 months.',
    'Body style: full-size SUV' => 'People who are likely in-market buyers of full-size SUV vehicles in the next 6 months.',
    'Body style: hybrid/alternative fuel' => 'People who are likely in-market buyers of hybrid/alternative fuel vehicles in the next 6 months.',
    'Body style: luxury sedan' => 'People who are likely in-market buyers of luxury sedan vehicles in the next 6 months.',
    'Body style: luxury SUV' => 'People who are likely in-market buyers of luxury SUV vehicles in the next 6 months.',
    'Body style: midsize car' => 'People who are likely in-market buyers of midsize car vehicles in the next 6 months.',
    'Body style: minivan' => 'People who are likely in-market buyers of minivan vehicles in the next 6 months.',
    'Body style: pickup truck' => 'People who are likely in-market buyers of pickup trucks in the next 6 months.',
    'Body style: small/mid-size SUV' => 'People who are likely in-market buyers of small/mid-size SUV vehicles in the next 6 months.',
    'Body style: sports car/convertible' => 'People who are likely in-market buyers of sports car/convertible vehicles in the next 6 months.',
    'Commercial truck owners' => 'People who are likely in-market buyers of commercial truck vehicles in the next 6 months.',
    'In market: new or used vehicle' => 'People who are likely in-market buyers of new or used vehicles in the next 6 months.',
    'In market: new vehicle' => 'People who are likely in-market buyers of new vehicles in the next 6 months.',
    'In market: used vehicle' => 'People who are likely in-market buyers of used vehicles in the next 6 months.',
    'Lease affinity' => 'People who are likely to lease a vehicle in the next 6 months.',
    'Make: Acura' => 'People who are likely in-market buyers of Acura vehicles in the next 6 months.',
    'Make: Audi' => 'People who are likely in-market buyers of Audi vehicles in the next 6 months.',
    'Make: BMW' => 'People who are likely in-market buyers of BMW vehicles in the next 6 months.',
    'Make: Buick' => 'People who are likely in-market buyers of Buick vehicles in the next 6 months.',
    'Make: Cadillac' => 'People who are likely in-market buyers of Cadillac vehicles in the next 6 months.',
    'Make: Chevrolet car' => 'People who are likely in-market buyers of Chevrolet cars in the next 6 months.',
    'Make: Chevrolet truck' => 'People who are likely in-market buyers of Chevrolet trucks in the next 6 months.',
    'Make: Chrysler' => 'People who are likely in-market buyers of Chrysler vehicles in the next 6 months.',
    'Make: Dodge car' => 'People who are likely in-market buyers of Dodge cars in the next 6 months.',
    'Make: Fiat' => 'People who are likely in-market buyers of Fiat vehicles in the next 6 months.',
    'Make: Ford car' => 'People who are likely in-market buyers of Ford cars in the next 6 months.',
    'Make: Ford truck' => 'People who are likely in-market buyers of Ford trucks in the next 6 months.',
    'Make: GMC' => 'People who are likely in-market buyers of GMC vehicles in the next 6 months.',
    'Make: Honda' => 'People who are likely in-market buyers of Honda vehicles in the next 6 months.',
    'Make: Hyundai' => 'People who are likely in-market buyers of Hyundai vehicles in the next 6 months.',
    'Make: Infiniti' => 'People who are likely in-market buyers of Infiniti vehicles in the next 6 months.',
    'Make: Jaguar' => 'People who are likely in-market buyers of Jaguar vehicles in the next 6 months.',
    'Make: Jeep' => 'People who are likely in-market buyers of Jeep vehicles in the next 6 months.',
    'Make: Kia' => 'People who are likely in-market buyers of Kia vehicles in the next 6 months.',
    'Make: Land Rover' => 'People who are likely in-market buyers of Land Rover vehicles in the next 6 months.',
    'Make: Lexus' => 'People who are likely in-market buyers of Lexus vehicles in the next 6 months.',
    'Make: Lincoln' => 'People who are likely in-market buyers of Lincoln vehicles in the next 6 months.',
    'Make: Mazda' => 'People who are likely in-market buyers of Mazda vehicles in the next 6 months.',
    'Make: Mercedes' => 'People who are likely in-market buyers of Mercedes vehicles in the next 6 months.',
    'Make: Mini' => 'People who are likely in-market buyers of Mini vehicles in the next 6 months.',
    'Make: Mitsubishi' => 'People who are likely in-market buyers of Mitsubishi vehicles in the next 6 months.',
    'Make: Nissan' => 'People who are likely in-market buyers of Nissan vehicles in the next 6 months.',
    'Make: Porsche' => 'People who are likely in-market buyers of Porsche vehicles in the next 6 months.',
    'Make: RAM truck' => 'People who are likely in-market buyers of RAM Truck vehicles in the next 6 months.',
    'Make: Subaru' => 'People who are likely in-market buyers of Subaru vehicles in the next 6 months.',
    'Make: Toyota' => 'People who are likely in-market buyers of Toyota vehicles in the next 6 months.',
    'Make: Volkswagen' => 'People who are likely in-market buyers of Volkswagen vehicles in the next 6 months.',
    'Make: Volvo' => 'People who are likely in-market buyers of Volvo vehicles in the next 6 months.',
    'Model: Chevrolet Camaro' => 'People who are likely in-market buyers of Chevrolet Camaros in the next 6 months.',
    'Model: Chevrolet Cruze' => 'People who are likely in-market buyers of Chevrolet Cruzes in the next 6 months.',
    'Model: Chevrolet Equinox' => 'People who are likely in-market buyers of Chevrolet Equinoxes in the next 6 months.',
    'Model: Chevrolet Malibu' => 'People who are likely in-market buyers of Chevrolet Malibus in the next 6 months.',
    'Model: Chevrolet Silverado' => 'People who are likely in-market buyers of Chevrolet Silverados in the next 6 months.',
    'Model: Chevrolet Sonic' => 'People who are likely in-market buyers of Chevrolet Sonics in the next 6 months.',
    'Model: Chrysler 200' => 'People who are likely in-market buyers of Chrysler 200s in the next 6 months.',
    'Model: Chrysler Town & Country' => 'People who are likely in-market buyers of Chrysler Town & Countrys in the next 6 months.',
    'Model: Dodge Journey' => 'People who are likely in-market buyers of Dodge Journeys in the next 6 months.',
    'Model: Ford Edge' => 'People who are likely in-market buyers of Ford Edges in the next 6 months.',
    'Model: Ford Escape' => 'People who are likely in-market buyers of Ford Escapes in the next 6 months.',
    'Model: Ford Explorer' => 'People who are likely in-market buyers of Ford Explorers in the next 6 months.',
    'Model: Ford F150' => 'People who are likely in-market buyers of Ford F150s in the next 6 months.',
    'Model: Ford Focus' => 'People who are likely in-market buyers of Ford Focuss in the next 6 months.',
    'Model: Ford Fusion' => 'People who are likely in-market buyers of Ford Fusions in the next 6 months.',
    'Model: Ford Mustang' => 'People who are likely in-market buyers of Ford Mustangs in the next 6 months.',
    'Model: GMC Sierra' => 'People who are likely in-market buyers of GMC Sierras in the next 6 months.',
    'Model: GMC Terrain' => 'People who are likely in-market buyers of GMC Terrains in the next 6 months.',
    'Model: Honda Accord' => 'People who are likely in-market buyers of Honda Accords in the next 6 months.',
    'Model: Honda Civic' => 'People who are likely in-market buyers of Honda Civics in the next 6 months.',
    'Model: Honda CR-V' => 'People who are likely in-market buyers of Honda CR-Vs in the next 6 months.',
    'Model: Honda Odyssey' => 'People who are likely in-market buyers of Honda Odysseys in the next 6 months.',
    'Model: Honda Pilot' => 'People who are likely in-market buyers of Honda Pilots in the next 6 months.',
    'Model: Hyundai Elantra' => 'People who are likely in-market buyers of Hyundai Elantras in the next 6 months.',
    'Model: Hyundai Sonata' => 'People who are likely in-market buyers of Hyundai Sonatas in the next 6 months.',
    'Model: Jeep Grand Cherokee' => 'People who are likely in-market buyers of Jeep Grand Cherokees in the next 6 months.',
    'Model: Jeep Wrangler' => 'People who are likely in-market buyers of Jeep Wranglers in the next 6 months.',
    'Model: Kia Forte' => 'People who are likely in-market buyers of Kia Fortes in the next 6 months.',
    'Model: Kia Optima' => 'People who are likely in-market buyers of Kia Optimas in the next 6 months.',
    'Model: Kia Sorento' => 'People who are likely in-market buyers of Kia Sorentos in the next 6 months.',
    'Model: Kia Soul' => 'People who are likely in-market buyers of Kia Souls in the next 6 months.',
    'Model: Mazda 3' => 'People who are likely in-market buyers of Mazda 3s in the next 6 months.',
    'Model: Nissan Altima' => 'People who are likely in-market buyers of Nissan Altimas in the next 6 months.',
    'Model: Nissan Rogue' => 'People who are likely in-market buyers of Nissan Rogues in the next 6 months.',
    'Model: Nissan Sentra' => 'People who are likely in-market buyers of Nissan Sentras in the next 6 months.',
    'Model: Nissan Versa' => 'People who are likely in-market buyers of Nissan Versas in the next 6 months.',
    'Model: RAM 1500' => 'People who are likely in-market buyers of RAM 1500s in the next 6 months.',
    'Model: Subaru Forester' => 'People who are likely in-market buyers of Subaru Foresters in the next 6 months.',
    'Model: Subaru Impreza' => 'People who are likely in-market buyers of Subaru Imprezas in the next 6 months.',
    'Model: Subaru Outback' => 'People who are likely in-market buyers of Subaru Outbacks in the next 6 months.',
    'Model: Toyota Camry' => 'People who are likely in-market buyers of Toyota Camrys in the next 6 months.',
    'Model: Toyota Corolla' => 'People who are likely in-market buyers of Toyota Corollas in the next 6 months.',
    'Model: Toyota Highlander' => 'People who are likely in-market buyers of Toyota Highlanders in the next 6 months.',
    'Model: Toyota Prius' => 'People who are likely in-market buyers of Toyota Priuses in the next 6 months.',
    'Model: Toyota RAV4' => 'People who are likely in-market buyers of Toyota RAV4s in the next 6 months.',
    'Model: Toyota Scion' => 'People who are likely in-market buyers of Toyota Scions in the next 6 months.',
    'Model: Toyota Sienna' => 'People who are likely in-market buyers of Toyota Siennas in the next 6 months.',
    'Model: Toyota Tacoma' => 'People who are likely in-market buyers of Toyota Tacomas in the next 6 months.',
    'Model: Toyota Tundra' => 'People who are likely in-market buyers of Toyota Tundras in the next 6 months.',
    'Model: Volkswagen Jetta' => 'People who are likely in-market buyers of Volkswagen Jettas in the next 6 months.',
    'Used: body style: crossover vehicle' => 'People who are likely in-market buyers of used crossover vehicles in the next 6 months.',
    'Used: body style: entry/economy/compact' => 'People who are likely in-market buyers of used entry/economy/compact vehicles in the next 6 months.',
    'Used: body style: full-size sedan' => 'People who are likely in-market buyers of used full-size sedans in the next 6 months.',
    'Used: body style: full-size SUV' => 'People who are likely in-market buyers of used full-size SUVs in the next 6 months.',
    'Used: body style: hybrid/alternative fuel' => 'People who are likely in-market buyers of used hybrid/alternative fuel vehicles in the next 6 months.',
    'Used: body style: luxury sedan' => 'People who are likely in-market buyers of used luxury sedans in the next 6 months.',
    'Used: body style: luxury SUV' => 'People who are likely in-market buyers of used luxury SUVs in the next 6 months.',
    'Used: body style: midsize car' => 'People who are likely in-market buyers of used midsize cars in the next 6 months.',
    'Used: body style: minivan' => 'People who are likely in-market buyers of used minivans in the next 6 months.',
    'Used: body style: pickup truck' => 'People who are likely in-market buyers of used pickup trucks in the next 6 months.',
    'Used: body style: small/mid-size SUV' => 'People who are likely in-market buyers of used small/mid-size SUVs in the next 6 months.',
    'Used: body style: sports car/convertible' => 'People who are likely in-market buyers of used sports car/convertible vehicles in the next 6 months.',
    'Used: make: Acura' => 'People who are likely Acura owners who are in market for a used vehicle in the next 6 months.',
    'Used: make: Audi' => 'People who are likely Audi owners who are in market for a used vehicle in the next 6 months.',
    'Used: make: BMW' => 'People who are likely BMW owners who are in market for a used vehicle in the next 6 months.',
    'Used: make: Buick' => 'People who are likely Buick owners who are in market for a used vehicle in the next 6 months.',
    'Used: make: Cadillac' => 'People who are likely Cadillac owners who are in market for a used vehicle in the next 6 months.',
    'Used: make: Chevrolet car' => 'People who are likely Chevrolet car owners who are in market for a used vehicle in the next 6 months.',
    'Used: make: Chevrolet truck' => 'People who are likely Chevrolet truck owners who are in market for a used vehicle in the next 6 mos.',
    'Used: make: Chrysler' => 'People who are likely Chrysler owners who are in market for a used vehicle in the next 6 months.',
    'Used: make: Dodge car' => 'People who are likely Dodge car owners who are in market for a used vehicle in the next 6 months.',
    'Used: make: Ford car' => 'People who are likely Ford car owners who are in market for a used vehicle in the next 6 months.',
    'Used: make: Ford truck' => 'People who are likely Ford truck owners who are in market for a used vehicle in the next 6 months.',
    'Used: make: GMC' => 'People who are likely GMC owners who are in market for a used vehicle in the next 6 months.',
    'Used: make: Honda' => 'People who are likely Honda owners who are in market for a used vehicle in the next 6 months.',
    'Used: make: Hyundai' => 'People who are likely Hyundai owners who are in market for a used vehicle in the next 6 months.',
    'Used: make: Infiniti' => 'People who are likely Infiniti owners who are in market for a used vehicle in the next 6 months.',
    'Used: make: Jaguar' => 'People who are likely Jaguar owners who are in market for a used vehicle in the next 6 months.',
    'Used: make: Jeep' => 'People who are likely Jeep owners who are in market for a used vehicle in the next 6 months.',
    'Used: make: Kia' => 'People who are likely Kia owners who are in market for a used vehicle in the next 6 months.',
    'Used: make: Land Rover' => 'People who are likely Land Rover owners who are in market for a used vehicle in the next 6 months.',
    'Used: make: Lexus' => 'People who are likely Lexus owners who are in market for a used vehicle in the next 6 months.',
    'Used: make: Lincoln' => 'People who are likely Lincoln owners who are in market for a used vehicle in the next 6 months.',
    'Used: make: Mazda' => 'People who are likely Mazda owners who are in market for a used vehicle in the next 6 months.',
    'Used: make: Mercedes' => 'People who are likely Mercedes owners who are in market for a used vehicle in the next 6 months.',
    'Used: make: Mini' => 'People who are likely Mini owners who are in market for a used vehicle in the next 6 months.',
    'Used: make: Mitsubishi' => 'People who are likely Mitsubishi owners who are in market for a used vehicle in the next 6 months.',
    'Used: make: Nissan' => 'People who are likely Nissan owners who are in market for a used vehicle in the next 6 months.',
    'Used: make: Porsche' => 'People who are likely Porsche owners who are in market for a used vehicle in the next 6 months.',
    'Used: make: RAM truck' => 'People who are likely RAM truck owners who are in market for a used vehicle in the next 6 months.',
    'Used: make: Subaru' => 'People who are likely Subaru owners who are in market for a used vehicle in the next 6 months.',
    'Used: make: Toyota' => 'People who are likely Toyota owners who are in market for a used vehicle in the next 6 months.',
    'Used: make: Volkswagen' => 'People who are likely Volkswagen owners who are in market for a used vehicle in the next 6 months.',
    'Used: make: Volvo' => 'People who are likely Volvo owners who are in market for a used vehicle in the next 6 months.',
    'Max in market: all body styles' => 'People who are likely in-market buyers in the next 3 months by body style.',
    'Max in market: body style: crossover vehicle' => 'People who are likely in-market buyers of crossover vehicles in the next 3 months.',
    'Max in market: body style: entry/economy/compact' => 'People who are likely in-market buyers of entry/economy/compact vehicles in the next 3 months.',
    'Max in market: body style: full-size sedan' => 'People who are likely in-market buyers of full-size sedans in the next 3 months.',
    'Max in market: body style: full-size SUV' => 'People who are likely in-market buyers of full-size SUVs in the next 3 months.',
    'Max in market: body style: hybrid/alternative fuel' => 'People who are likely in-market buyers of hybrid/alternative fuel vehicles in the next 3 months.',
    'Max in market: body style: luxury sedan' => 'People who are likely in-market buyers of luxury sedans in the next 3 months.',
    'Max in market: body style: luxury SUV' => 'People who are likely in-market buyers of luxury SUVs in the next 3 months.',
    'Max in market: body style: midsize car' => 'People who are likely in-market buyers of midsize cars in the next 3 months.',
    'Max in market: body style: minivan' => 'People who are likely in-market buyers of minivan vehicles in the next 3 months.',
    'Max in market: body style: pickup truck' => 'People who are likely in-market buyers of pickup trucks in the next 3 months.',
    'Max in market: body style: small/mid-size SUV' => 'People who are likely in-market buyers of small/mid-size SUVs in the next 3 months.',
    'Max in market: body style: sports car/convertible' => 'People who are likely in-market buyers of sports car/convertible vehicles in the next 3 months.',
    'Bought new motorcycle' => 'People who are likely owners of motorcycles who bought new.',
    'Bought used motorcycle' => 'People who are likely owners of motorcycles who bought used.',
    'Motorcycle owner' => 'People who are motorcycle owners.',
    'Motorcycle purchase: 0-6 months ago' => 'People who purchased a motorcycle 0-6 months ago.',
    'Motorcycle purchase: 13-24 months ago' => 'People who purchased a motorcycle 13-24 months ago.',
    'Motorcycle purchase: 25-36 months ago' => 'People who purchased a motorcycle 25-36 months ago.',
    'Motorcycle purchase: 37-48 months ago' => 'People who purchased a motorcycle 37-48 months ago.',
    'Motorcycle purchase: 49+ months ago' => 'People who purchased a motorcycle > 49 months ago.',
    'Motorcycle purchase: 7-12 months ago' => 'People who purchased a motorcycle 7-12 months ago.',
    'Owner: < 600 cubic centimeters (cc\'s)' => 'People who are owners of < 600 Cubic Centimeters (cc\'s) motorcycles.',
    'Owner: > 600 cubic centimeters (cc\'s)' => 'People who are owners of > 600 Cubic Centimeters (cc\'s) motorcycles.',
    'Owner: all-terrain vehicle (ATV)' => 'People who are owners of All-Terrain Vehicle (ATV) motorcycles.',
    'Owner: BMW motorcycle' => 'People who are owners of BMW motorcycles.',
    'Owner: domestic motorcycle' => 'People who are owners of Domestic motorcycles.',
    'Owner: foreign motorcycle' => 'People who are owners of Foreign motorcycles.',
    'Owner: Harley motorcycle' => 'People who are owners of Harley motorcycles.',
    'Owner: Honda motorcycle' => 'People who are owners of Honda motorcycles.',
    'Owner: Kawasaki motorcycle' => 'People who are owners of Kawasaki motorcycles.',
    'Owner: mini-bike/moped/scooter' => 'People who are owners of Mini-bike/Moped/Scooter motorcycles.',
    'Owner: off-road/trail/dirt bike' => 'People who are owners of Off-Road/Trail/Dirt Bike motorcycles.',
    'Owner: Polaris motorcycle' => 'People who are owners of Polaris motorcycles.',
    'Owner: road/street bike' => 'People who are owners of Road/Street Bike motorcycles.',
    'Owner: Suzuki motorcycle' => 'People who are owners of Suzuki motorcycles.',
    'Owner: Yamaha motorcycle' => 'People who are owners of Yamaha motorcycles.',
    'All body styles' => 'People who are likely in-market buyers in the next 6-12 months.',
    'Near market: body style: crossover' => 'People who are likely in-market buyers of Crossover vehicles in the next 6-12 months.',
    'Near market: body style: entry/economy/compact' => 'People who are likely in-market buyers of Entry/Economy/Compact vehicles in the next 6-12 months.',
    'Near market: body style: full-size sedan' => 'People who are likely in-market buyers of Full-size Sedan vehicles in the next 6-12 months.',
    'Near market: body style: full-size SUV' => 'People who are likely in-market buyers of Full-size SUV vehicles in the next 6-12 months.',
    'Near market: body style: hybrid/alternative fuel' => 'People who are likely in-market buyers of Hybrid/Alternative Fuel vehicles in the next 6-12 months.',
    'Near market: body style: luxury sedan' => 'People who are likely in-market buyers of Luxury Sedan vehicles in the next 6-12 months.',
    'Near market: body style: luxury SUV' => 'People who are likely in-market buyers of Luxury SUV vehicles in the next 6-12 months.',
    'Near market: body style: midsize car' => 'People who are likely in-market buyers of Midsize Car vehicles in the next 6-12 months.',
    'Near market: body style: minivan' => 'People who are likely in-market buyers of Minivan vehicles in the next 6-12 months.',
    'Near market: body style: pickup truck' => 'People who are likely in-market buyers of Pickup Truck vehicles in the next 6-12 months.',
    'Near market: body style: small/mid-size SUV' => 'People who are likely in-market buyers of Small/Mid-size SUV vehicles in the next 6-12 months.',
    'Near market: body style: sports car/convertible' => 'People who are likely in-market buyers of Sports Car/Convertible vehicles in the next 6-12 months.',
    'Owners: body style: cross over vehicle' => 'People who are current owners of Crossover vehicles.',
    'Owners: body style: entry/economy/compact' => 'People who are current owners of Entry/Economy/Compact vehicles.',
    'Owners: body style: full-size sedan' => 'People who are current owners of Full-size Sedan vehicles.',
    'Owners: body style: full-size SUV' => 'People who are current owners of Full-size SUV vehicles.',
    'Owners: body style: hybrid/alternative fuel' => 'People who are current owners of Hybrid/Alternative Fuel vehicles.',
    'Owners: body style: luxury sedan' => 'People who are current owners of Luxury Sedan vehicles.',
    'Owners: body style: luxury SUV' => 'People who are current owners of Luxury SUV vehicles.',
    'Owners: body style: midsize car' => 'People who are current owners of Midsize Car vehicles.',
    'Owners: body style: minivan' => 'People who are current owners of Minivan vehicles.',
    'Owners: body style: pickup truck' => 'People who are current owners of Pickup Truck vehicles.',
    'Owners: body style: small/mid-size SUV' => 'People who are current owners of Small/Mid-size SUV vehicles.',
    'Owners: body style: sports car/convertible' => 'People who are current owners of Sports Car/Convertible vehicles.',
    'Owners: make: Acura' => 'People who are current owners of Acuras.',
    'Owners: make: Audi' => 'People who are current owners of Audis.',
    'Owners: make: BMW' => 'People who are current owners of BMWs.',
    'Owners: make: Buick' => 'People who are current owners of Buicks.',
    'Owners: make: Cadillac' => 'People who are current owners of Cadillacs.',
    'Owners: make: Chevrolet car' => 'People who are current owners of Chevrolet Cars.',
    'Owners: make: Chevrolet truck' => 'People who are current owners of Chevrolet Trucks.',
    'Owners: make: Chrysler' => 'People who are current owners of Chryslers.',
    'Owners: make: Dodge car' => 'People who are current owners of Dodge Cars.',
    'Owners: make: Fiat' => 'People who are current owners of Fiats.',
    'Owners: make: Ford car' => 'People who are current owners of Ford Cars.',
    'Owners: make: Ford truck' => 'People who are current owners of Ford Trucks.',
    'Owners: make: GMC' => 'People who are current owners of GMCs.',
    'Owners: make: Honda' => 'People who are current owners of Hondas.',
    'Owners: make: Hummer' => 'People who are current owners of Hummers.',
    'Owners: make: Hyundai' => 'People who are current owners of Hyundais.',
    'Owners: make: Infiniti' => 'People who are current owners of Infinitis.',
    'Owners: make: Isuzu' => 'People who are current owners of Isuzus.',
    'Owners: make: Jaguar' => 'People who are current owners of Jaguars.',
    'Owners: make: Jeep' => 'People who are current owners of Jeeps.',
    'Owners: make: Kia' => 'People who are current owners of Kias.',
    'Owners: make: Land Rover' => 'People who are current owners of Land Rovers.',
    'Owners: make: Lexus' => 'People who are current owners of Lexuss.',
    'Owners: make: Lincoln' => 'People who are current owners of Lincolns.',
    'Owners: make: Mazda' => 'People who are current owners of Mazdas.',
    'Owners: make: Mercedes' => 'People who are current owners of Mercedess.',
    'Owners: make: Mercury' => 'People who are current owners of Mercurys.',
    'Owners: make: Mini' => 'People who are current owners of Minis.',
    'Owners: make: Mitsubishi' => 'People who are current owners of Mitsubishis.',
    'Owners: make: Nissan' => 'People who are current owners of Nissans.',
    'Owners: make: Pontiac' => 'People who are current owners of Pontiacs.',
    'Owners: make: Porsche' => 'People who are current owners of Porsches.',
    'Owners: make: RAM truck' => 'People who are current owners of RAM Trucks.',
    'Owners: make: Saab' => 'People who are current owners of Saabs.',
    'Owners: make: Saturn' => 'People who are current owners of Saturns.',
    'Owners: make: Subaru' => 'People who are current owners of Subarus.',
    'Owners: make: Suzuki' => 'People who are current owners of Suzukis.',
    'Owners: make: Toyota' => 'People who are current owners of Toyotas.',
    'Owners: make: Volkswagen' => 'People who are current owners of Volkswagens.',
    'Owners: make: Volvo' => 'People who are current owners of Volvos.',
    'Vehicle age: 0-1 years old' => 'People who are owners of a vehicle aged 0-1 years old.',
    'Vehicle age: 11-15 years old' => 'People who are owners of a vehicle aged 11-15 years old.',
    'Vehicle age: 16-20 years old' => 'People who are owners of a vehicle aged 16-20 years old.',
    'Vehicle age: 2 years old' => 'People who are owners of a vehicle aged 2 years old.',
    'Vehicle age: 21 years or older' => 'People who are owners of a vehicle aged 21 years or older.',
    'Vehicle age: 3 years old' => 'People who are owners of a vehicle aged 3 years old.',
    'Vehicle age: 4-5 years old' => 'People who are owners of a vehicle aged 4-5 years old.',
    'Vehicle age: 6-10 years old' => 'People who are owners of a vehicle aged 6-10 years old.',
    'Vehicle price: $20k or under' => 'People who are likely buyers of vehicles priced < $20k.',
    'Vehicle price: $20k to $30k' => 'People who are likely buyers of vehicles priced $20k to $30k.',
    'Vehicle price: $30k to $40k' => 'People who are likely buyers of vehicles priced $30k to $40k.',
    'Vehicle price: $40k to $50k' => 'People who are likely buyers of vehicles priced $40k to $50k.',
    'Vehicle price: $50k to $75k' => 'People who are likely buyers of vehicles priced $50k to $75k.',
    'Vehicle price: $75k or higher' => 'People who are likely buyers of vehicles priced > $75k.',
    'Small business' => 'People who are owners or employees of a small business.',
    'Women owned business' => 'People who are owners or employees of a women owned business.',
    'Company age: 2-5 years' => 'People who are owners or employees of a company aged 2-5 years.',
    'Company age: 6-10 years' => 'People who are owners or employees of a company aged 6-10 years.',
    'Company age: less than 2 years' => 'People who are owners or employees of a company aged less than 2 years.',
    'Company age: more than 10 years' => 'People who are owners or employees of a company aged more than 10 years.',
    '1,000-4,999 employees' => 'People who are owners or employees of a company with 1,000-4,999 employees.',
    '10-49 employees' => 'People who are owners or employees of a company with 10-49 employees.',
    '100-499 employees' => 'People who are owners or employees of a company with 100-499 employees.',
    '5,000+ employees' => 'People who are owners or employees of a company with 5,000+ employees.',
    '50-99 employees' => 'People who are owners or employees of a company with 50-99 employees.',
    '500-999 employees' => 'People who are owners or employees of a company with 500-999 employees.',
    'Fewer than 10 employees' => 'People who are owners or employees of a company with less than 10 employees.',
    'Health services' => 'People who are employed in health services.',
    'Homemaker' => 'People who are homemakers.',
    'Management' => 'People who are employed in management positions.',
    'Military/government' => 'People who are employed in military/government positions.',
    'Professional/technical' => 'People who are employed in professional/technical positions.',
    'Retired' => 'People who are retired.',
    'Sales/marketing' => 'People who are employed in sales/marketing positions.',
    'Self-employed' => 'People who are self-employed.',
    'Student' => 'People who are students.',
    'Tradesman/laborer' => 'People who are employed in tradesman/laborer positions.',
    'White collar worker' => 'People who are employed in white collar positions.',
    'Sales revenue: $0 - $250,000' => 'Small businesses with $0 - $250,000 in annual sales revenue. TransUnion',
    'Sales revenue: $1,000,001 - $3,000,000' => 'Small businesses with $1,000,001 - $3,000,000 in annual sales revenue. TransUnion',
    'Sales revenue: $10,000,001+' => 'Small businesses with more than $10,000,000 in annual sales revenue. TransUnion',
    'Sales revenue: $250,001 - $500,000' => 'Small businesses with $250,001 - $500,000 in annual sales revenue. TransUnion',
    'Sales revenue: $3,000,001 - $10,000,000' => 'Small businesses with $3,000,001 - $10,000,000 in annual sales revenue. TransUnion',
    'Sales revenue: $500,001 - $1,000,000' => 'Small businesses with $500,001 - $1,000,000 in annual sales revenue. TransUnion',
    'Company industry: agriculture' => 'Small businesses classified as agriculture. TransUnion',
    'Company industry: business / professional services' => 'Small businesses classified using SIC Codes as business / professional services. TransUnion',
    'Company industry: communication' => 'Small businesses classified using SIC Codes as communication. TransUnion',
    'Company industry: construction' => 'Small businesses classified using SIC Codes as construction. TransUnion',
    'Company industry: financial services' => 'Small businesses classified using SIC Codes as financial services. TransUnion',
    'Company industry: government' => 'Small businesses classified using SIC Codes as government. TransUnion',
    'Company industry: healthcare services' => 'Small businesses classified using SIC Codes as healthcare services. TransUnion',
    'Company industry: manufacturing' => 'Small businesses classified using SIC Codes as manufacturing. TransUnion',
    'Company industry: mining' => 'Small businesses classified using SIC Codes as mining. TransUnion',
    'Company industry: non profit services' => 'Small businesses classified using SIC Codes as non profit services. TransUnion',
    'Company industry: personal services' => 'Small businesses classified using SIC Codes as personal services. TransUnion',
    'Company industry: retail' => 'Small businesses classified using SIC Codes as retail. TransUnion',
    'Company industry: social services' => 'Small businesses classified using SIC Codes as social services. TransUnion',
    'Company industry: SOHO' => 'Small businesses classified using SIC Codes as SOHO. TransUnion',
    'Company industry: transportation' => 'Small businesses classified using SIC Codes as transportation. TransUnion',
    'Company industry: travel services' => 'Small businesses classified using SIC Codes as travel services. TransUnion',
    'Company industry: wholesale' => 'Small businesses classified using SIC Codes as wholesale. TransUnion',
    'Employment title: executive' => 'Small business employees with an executive title. TransUnion',
    'Employment title: owner' => 'Small business employees with an owner title. TransUnion',
    'Employment title: professional / medical' => 'Small business employees with a professional / medical title.  TransUnion',
    'Executive/C-suite' => 'People who are in executive or C-suite roles.',
    'Mid-management' => 'People who are in middle management roles.',
    'Nature\'s Own' => 'Buyers of Nature\'s Own brand products.',
    'Pepperidge Farm' => 'Buyers of Pepperidge Farm brand products.',
    'Sara Lee' => 'Buyers of Sara Lee brand products.',
    'Thomas' => 'Buyers of Thomas\' brand products.',
    'Baking: Betty Crocker' => 'Buyers of Betty Crocker brand products.',
    'Baking: Duncan Hines' => 'Buyers of Duncan Hines brand products.',
    'Baking: Nestle Toll House' => 'Buyers of Nestle Toll House brand products.',
    'Baking: Pillsbury' => 'Buyers of Pillsbury brand products.',
    'Spices & extracts: McCormick' => 'Buyers of McCormick brand products.',
    'Spices & extracts: Morton' => 'Buyers of Morton brand products.',
    'Coffee: Folgers' => 'Buyers of Folgers brand products.',
    'Coffee: Maxwell House' => 'Buyers of Maxwell House brand products.',
    'Coffee: Starbucks' => 'Buyers of Starbucks brand products.',
    'Diet carbonated: Diet Coca-Cola' => 'Buyers of Diet Coca-Cola brand products.',
    'Diet carbonated: Diet Pepsi' => 'Buyers of Diet Pepsi brand products.',
    'Juice: Capri Sun' => 'Buyers of Capri Sun brand products.',
    'Juice: Minute Maid' => 'Buyers of Minute Maid brand products.',
    'Juice: Ocean Spray' => 'Buyers of Ocean Spray brand products.',
    'Juice: Simply Orange' => 'Buyers of Simply Orange brand products.',
    'Juice: Tropicana' => 'Buyers of Tropicana brand products.',
    'Regular carbonated: Canada Dry' => 'Buyers of Canada Dry brand products.',
    'Regular carbonated: Coca-Cola' => 'Buyers of Coca-Cola brand products.',
    'Regular carbonated: Dr Pepper' => 'Buyers of Dr Pepper brand products.',
    'Regular carbonated: Mountain Dew' => 'Buyers of Mountain Dew brand products.',
    'Regular carbonated: Pepsi' => 'Buyers of Pepsi brand products.',
    'Regular carbonated: Sprite' => 'Buyers of Sprite brand products.',
    'Sports drinks: Gatorade' => 'Buyers of Gatorade brand products.',
    'Sports drinks: Vitaminwater' => 'Buyers of Vitaminwater brand products.',
    'Hot cereal: Nabisco' => 'Buyers of Nabisco brand products.',
    'Hot cereal: Quaker' => 'Buyers of Quaker brand products.',
    'RTE cereal: General Mills Cheerios' => 'Buyers of General Mills Cheerios brand products.',
    'RTE cereal: General Mills Cinnamon Toast Crunch' => 'Buyers of General Mills Cinnamon Toast Crunch brand products.',
    'RTE cereal: General Mills Honey Nut Cheerios' => 'Buyers of General Mills Honey Nut Cheerios brand products.',
    'RTE cereal: General Mills Lucky Charms' => 'Buyers of General Mills Lucky Charms brand products.',
    'RTE cereal: Kellogg\'s Froot Loops' => 'Buyers of Kellogg\'s Froot Loops brand products.',
    'RTE cereal: Kellogg\'s Frosted Flakes' => 'Buyers of Kellogg\'s Frosted Flakes brand products.',
    'RTE cereal: Kellogg\'s Frosted Mini-Wheats' => 'Buyers of Kellogg\'s Frosted Mini-Wheats brand products.',
    'RTE cereal: Kellogg\'s Raisin Bran' => 'Buyers of Kellogg\'s Raisin Bran brand products.',
    'RTE cereal: Kellogg\'s Rice Krispies' => 'Buyers of Kellogg\'s Rice Krispies brand products.',
    'RTE cereal: Kellogg\'s Special K' => 'Buyers of Kellogg\'s Special K brand products.',
    'RTE cereal: Post Honey Bunches of Oats' => 'Buyers of Post Honey Bunches of Oats brand products.',
    'Baby products: Huggies' => 'Buyers of Huggies brand products.',
    'Baby products: Pampers' => 'Buyers of Pampers brand products.',
    'Ketchup & mustard: French\'s' => 'Buyers of French\'s brand products.',
    'Ketchup & mustard: Heinz' => 'Buyers of Heinz brand products.',
    'Ketchup & mustard: Hunt\'s' => 'Buyers of Hunt\'s brand products.',
    'Marinades & sauces: McCormick' => 'Buyers of McCormick brand products.',
    'Marinades & sauces: Sweet Baby Ray\'s' => 'Buyers of Sweet Baby Ray\'s brand products.',
    'Mayonnaise & spreads: Hellmann\'s/Best Foods' => 'Buyers of Hellmann\'s/Best Foods brand products.',
    'Salad dressings: Hidden Valley Ranch' => 'Buyers of Hidden Valley Ranch brand products.',
    'Salad dressings: Kraft' => 'Buyers of Kraft brand products.',
    'Salad dressings: Wish-Bone' => 'Buyers of Wish-Bone brand products.',
    'Cheese: Kraft' => 'Buyers of Kraft brand products.',
    'Cheese: Philadelphia' => 'Buyers of Philadelphia brand products.',
    'Cheese: Sargento' => 'Buyers of Sargento brand products.',
    'Cottage cheese & sour cream: Daisy' => 'Buyers of Daisy brand products.',
    'Other dairy: Reddi-Wip' => 'Buyers of Reddi-Wip brand products.',
    'Yogurt: Chobani' => 'Buyers of Chobani brand products.',
    'Yogurt: Dannon' => 'Buyers of Dannon brand products.',
    'Yogurt: Yoplait' => 'Buyers of Yoplait brand products.',
    'Frozen entrees: Healthy Choice' => 'Buyers of Healthy Choice brand products.',
    'Frozen entrees: Perdue' => 'Buyers of Perdue brand products.',
    'Frozen entrees: Stouffer\'s' => 'Buyers of Stouffer\'s brand products.',
    'Frozen entrees: Tyson' => 'Buyers of Tyson brand products.',
    'Frozen vegetables: Birds Eye' => 'Buyers of Birds Eye brand products.',
    'Frozen vegetables: Green Giant' => 'Buyers of Green Giant brand products.',
    'Frozen vegetables: Ore-Ida' => 'Buyers of Ore-Ida brand products.',
    'Ice cream & novelties: Ben & Jerry\'s' => 'Buyers of Ben & Jerry\'s brand products.',
    'Ice cream & novelties: Breyers' => 'Buyers of Breyers brand products.',
    'Ice cream & novelties: Dreyer\'s/Edy\'s' => 'Buyers of Dreyer\'s/Edy\'s brand products.',
    'Ice cream & novelties: Haagen-Dazs' => 'Buyers of Haagen-Dazs brand products.',
    'Antiperspirants & deodorants: Axe' => 'Buyers of Axe brand products.',
    'Antiperspirants & deodorants: Degree' => 'Buyers of Degree brand products.',
    'Antiperspirants & deodorants: Old Spice' => 'Buyers of Old Spice brand products.',
    'Cough & Cold relief: Halls' => 'Buyers of Halls brand products.',
    'Cough & Cold relief: Mucinex' => 'Buyers of Mucinex brand products.',
    'Cough & Cold relief: Vicks' => 'Buyers of Vicks brand products.',
    'Hair care: Suave' => 'Buyers of Suave brand products.',
    'Men\'s grooming: Dove Men' => 'Buyers of Dove Men brand products.',
    'Men\'s grooming: Suave Men' => 'Buyers of Suave Men brand products.',
    'Pain relief: Advil' => 'Buyers of Advil brand products.',
    'Pain relief: Aleve' => 'Buyers of Aleve brand products.',
    'Pain relief: Bayer' => 'Buyers of Bayer brand products.',
    'Pain relief: Tylenol' => 'Buyers of Tylenol brand products.',
    'Skin care: Aveeno' => 'Buyers of Aveeno brand products.',
    'Skin care: Dove' => 'Buyers of Dove brand products.',
    'Skin care: Neutrogena' => 'Buyers of Neutrogena brand products.',
    'Skin care: St. Ives' => 'Buyers of St. Ives brand products.',
    'Vitamins: Nature Made' => 'Buyers of Nature Made brand products.',
    'Vitamins: Nature\'s Bounty' => 'Buyers of Nature\'s Bounty brand products.',
    'Air deodorizers & fresheners: Air Wick' => 'Buyers of Air Wick brand products.',
    'Bath tissue: Charmin' => 'Buyers of Charmin brand products.',
    'Batteries: Duracell' => 'Buyers of Duracell brand products.',
    'Batteries: Energizer' => 'Buyers of Energizer brand products.',
    'Cleaning supplies: Comet' => 'Buyers of Comet brand products.',
    'Cleaning supplies: Lysol' => 'Buyers of Lysol brand products.',
    'Cleaning supplies: Mr. Clean' => 'Buyers of Mr. Clean brand products.',
    'Cleaning supplies: Swiffer' => 'Buyers of Swiffer brand products.',
    'Dish & dishwasher detergent: Cascade' => 'Buyers of Cascade brand products.',
    'Dish & dishwasher detergent: Dawn' => 'Buyers of Dawn brand products.',
    'Dish & dishwasher detergent: Palmolive' => 'Buyers of Palmolive brand products.',
    'Facial tissue: Kleenex' => 'Buyers of Kleenex brand products.',
    'Facial tissue: Puffs' => 'Buyers of Puffs brand products.',
    'Laundry supplies: Arm & Hammer' => 'Buyers of Arm & Hammer brand products.',
    'Laundry supplies: Bounce' => 'Buyers of Bounce brand products.',
    'Laundry supplies: Clorox' => 'Buyers of Clorox brand products.',
    'Laundry supplies: Downy' => 'Buyers of Downy brand products.',
    'Laundry supplies: Gain' => 'Buyers of Gain brand products.',
    'Laundry supplies: Tide' => 'Buyers of Tide brand products.',
    'Paper towels: Bounty' => 'Buyers of Bounty brand products.',
    'Meat: Ball Park' => 'Buyers of Ball Park brand products.',
    'Meat: Hillshire Farm' => 'Buyers of Hillshire Farm brand products.',
    'Meat: Hormel' => 'Buyers of Hormel brand products.',
    'Meat: Jimmy Dean' => 'Buyers of Jimmy Dean brand products.',
    'Meat: Johnsonville' => 'Buyers of Johnsonville brand products.',
    'Meat: Oscar Mayer' => 'Buyers of Oscar Mayer brand products.',
    'Seafood: Bumble Bee' => 'Buyers of Bumble Bee brand products.',
    'Seafood: Chicken of the Sea' => 'Buyers of Chicken of the Sea brand products.',
    'Seafood: StarKist' => 'Buyers of StarKist brand products.',
    'Arm & Hammer' => 'Buyers of Arm & Hammer brand products.',
    'Iams' => 'Buyers of Iams brand products.',
    'Purina' => 'Buyers of Purina brand products.',
    'Campbell\'s' => 'Buyers of Campbell\'s brand products.',
    'Progresso' => 'Buyers of Progresso brand products.',
    'Swanson' => 'Buyers of Swanson brand products.',
    'Chocolate candy: Hershey\'s Kit Kat' => 'Buyers of Hershey\'s Kit Kat brand products.',
    'Chocolate candy: Hershey\'s Milk Chocolate' => 'Buyers of Hershey\'s Milk Chocolate brand products.',
    'Chocolate candy: M&M\'s' => 'Buyers of M&M\'s brand products.',
    'Chocolate candy: Reese\'s Peanut Butter Cup' => 'Buyers of Hershey\'s Reese\'s Peanut Butter Cup brand products.',
    'Chocolate candy: Snickers' => 'Buyers of Snickers brand products.',
    'Cookies: Keebler' => 'Buyers of Keebler brand products.',
    'Cookies: Nabisco Chips Ahoy!' => 'Buyers of Nabisco Chips Ahoy! brand products.',
    'Cookies: Nabisco Oreo' => 'Buyers of Nabisco Oreo brand products.',
    'Cookies: Nabisco Teddy Grahams' => 'Buyers of Nabisco Teddy Grahams brand products.',
    'Cookies: Pepperidge Farm' => 'Buyers of Pepperidge Farm brand products.',
    'Crackers: Lance' => 'Buyers of Lance brand products.',
    'Crackers: Nabisco Premium' => 'Buyers of Nabisco Premium brand products.',
    'Crackers: Nabisco Ritz' => 'Buyers of Nabisco Ritz brand products.',
    'Crackers: Nabisco Triscuit' => 'Buyers of Nabisco Triscuit brand products.',
    'Crackers: Nabisco Wheat Thins' => 'Buyers of Nabisco Wheat Thins brand products.',
    'Crackers: Pepperidge Farm Goldfish' => 'Buyers of Pepperidge Farm Goldfish brand products.',
    'Crackers: Sunshine Cheez-It' => 'Buyers of Sunshine Cheez-It brand products.',
    'Peanut butter & jelly: Jif' => 'Buyers of Jif brand products.',
    'Peanut butter & jelly: Skippy' => 'Buyers of Skippy brand products.',
    'Peanut butter & jelly: Smucker\'s' => 'Buyers of Smucker\'s brand products.',
    'Peanut butter & jelly: Welch\'s' => 'Buyers of Welch\'s brand products.',
    'Salty snacks: Cheetos' => 'Buyers of Cheetos brand products.',
    'Salty snacks: Doritos' => 'Buyers of Doritos brand products.',
    'Salty snacks: Fritos' => 'Buyers of Fritos brand products.',
    'Salty snacks: Lay\'s' => 'Buyers of Lay\'s brand products.',
    'Salty snacks: Pringles' => 'Buyers of Pringles brand products.',
    'Salty snacks: Rold Gold' => 'Buyers of Rold Gold brand products.',
    'Salty snacks: Ruffles' => 'Buyers of Ruffles brand products.',
    'Salty snacks: Snyder\'s of Hanover' => 'Buyers of Snyder\'s of Hanover brand products.',
    'Salty snacks: Tostitos' => 'Buyers of Tostitos brand products.',
    'Beer' => 'Buyers of beer.',
    'Spirits' => 'Buyers of spirits.',
    'Wine' => 'Buyers of wine.',
    'Bakery buyers' => 'Buyers of bakery products.',
    'Baking' => 'Buyers of baking supplies.',
    'Baking & cooking supplies buyers' => 'Buyers of baking and cooking supplies.',
    'Spices & extracts' => 'Buyers of spices and extracts.',
    'Bottled water' => 'Buyers of bottled water.',
    'Coffee' => 'Buyers of coffee.',
    'Coffee: k-cup' => 'Buyers of K-Cup coffee.',
    'Diet carbonated' => 'Buyers of diet carbonated beverages.',
    'Energy drinks' => 'Buyers of energy drinks.',
    'Hot tea' => 'Buyers of tea.',
    'Iced tea/lemonade' => 'Buyers of iced tea or lemonade.',
    'Juice' => 'Buyers of juice drinks.',
    'Non-dairy milk' => 'Buyers of non-dairy milk.',
    'Regular carbonated' => 'Buyers of carbonated beverages.',
    'Sports drinks' => 'Buyers of sports drinks.',
    'Cereal buyers' => 'Buyers of cereal.',
    'Children\'s cereals' => 'Buyers of children\'s cereal.',
    'Fiber cereals' => 'Buyers of fiber cereals.',
    'Hot cereals' => 'Buyers of hot cereals.',
    'Baby food & products' => 'Buyers of baby food and products.',
    'Children\'s food' => 'Buyers of children\'s food.',
    'Children\'s food & product buyers' => 'Buyers of baby and children\'s food and products.',
    'Condiments & sauces buyers' => 'Buyers of condiments and sauces.',
    'Ketchup & mustard' => 'Buyers of ketchup & mustard.',
    'Marinades & sauces' => 'Buyers of marinades & sauces.',
    'Mayonnaise & spreads' => 'Buyers of mayonnaise & spreads.',
    'Pasta sauce' => 'Buyers of pasta sauce.',
    'Pickles & olives' => 'Buyers of pickles & olives.',
    'Salad dressings' => 'Buyers of salad dressings.',
    'Cheese' => 'Buyers of cheese.',
    'Cottage cheese & sour cream' => 'Buyers of cottage cheese & sour cream.',
    'Dairy & egg buyers' => 'Buyers of dairy products and eggs.',
    'Eggs' => 'Buyers of eggs.',
    'Milk' => 'Buyers of milk.',
    'Yogurt' => 'Buyers of yogurt.',
    'Deli bulk meat' => 'Buyers of deli bulk meat.',
    'Deli condiments' => 'Buyers of deli condiments.',
    'Deli dips/spreads/toppings' => 'Buyers of deli dips/spreads/toppings.',
    'Deli entrees' => 'Buyers of deli entrees.',
    'Deli food buyers' => 'Buyers of deli foods.',
    'Deli pre-sliced cheese' => 'Buyers of deli prepared/pre-packaged products.',
    'Deli pre-sliced meat' => 'Buyers of deli pre-sliced cheese.',
    'Deli prepared/pre-packaged' => 'Buyers of deli pre-sliced meat.',
    'Deli salads' => 'Buyers of deli salads.',
    'Frozen appetizers & snacks' => 'Buyers of frozen appetizers & snacks.',
    'Frozen bread & dough' => 'Buyers of frozen bread & dough.',
    'Frozen breakfast' => 'Buyers of frozen breakfast products.',
    'Frozen desserts' => 'Buyers of frozen desserts.',
    'Frozen entrees' => 'Buyers of frozen entrees.',
    'Frozen ethnic foods' => 'Buyers of frozen ethnic foods.',
    'Frozen food buyers' => 'Buyers of frozen foods.',
    'Frozen fruit' => 'Buyers of frozen fruit.',
    'Frozen meats & seafood' => 'Buyers of frozen meats and seafood.',
    'Frozen pasta' => 'Buyers of frozen pasta.',
    'Frozen pizza' => 'Buyers of frozen pizza.',
    'Frozen vegetables' => 'Buyers of frozen vegetables.',
    'Ice cream & novelties' => 'Buyers of ice cream and novelty products.',
    'Gift & party supplies buyers' => 'Buyers of gifts and party supplies.',
    'Top grocery spenders' => 'People who are top purchasers of groceries.',
    'Allergy relief' => 'Buyers of allergy relief products.',
    'Antiperspirants & deodorants' => 'Buyers of antiperspirants & deodorants.',
    'Cosmetics' => 'Buyers of cosmetics.',
    'Cough & cold relief' => 'Buyers of cough & cold medicines.',
    'Eye care' => 'Buyers of eye care products.',
    'Feminine care' => 'Buyers of feminine care products.',
    'First aid' => 'Buyers of first aid products.',
    'Gastrointestinal' => 'Buyers of gastrointestinal products.',
    'Hair care' => 'Buyers of hair care products.',
    'Health & beauty buyers' => 'Buyers of health and beauty products.',
    'Men\'s grooming' => 'Buyers of men\'s grooming products.',
    'Oral care' => 'Buyers of oral care products.',
    'Pain relief' => 'Buyers of pain relief products.',
    'Shaving care & hair removal' => 'Buyers of shaving care & hair removal products.',
    'Skin care' => 'Buyers of skin care products.',
    'Soup buyers' => 'Buyers of soup.',
    'Sun care' => 'Buyers of sun care products.',
    'Vitamins' => 'Buyers of vitamins.',
    'Diet foods' => 'Buyers of diet foods.',
    'Fresh produce' => 'Buyers of fresh produce.',
    'Health food buyers' => 'Buyers of health foods.',
    'Low-fat foods' => 'Buyers of low-fat foods.',
    'Natural & organics' => 'Buyers of natural & organic products.',
    'Air deodorizers & fresheners' => 'Buyers of air deodorizers & fresheners.',
    'Bath tissue' => 'Buyers of bath tissue.',
    'Batteries' => 'Buyers of batteries.',
    'Cleaning supplies' => 'Buyers of cleaning supplies.',
    'Dish & dishwasher detergent' => 'Buyers of dish & dishwasher detergent.',
    'Disposable serveware' => 'Buyers of disposable serveware.',
    'Facial tissue' => 'Buyers of facial tissue.',
    'Food storage' => 'Buyers of food storage products.',
    'Green/natural' => 'Buyers of green/natural household cleaners and supplies.',
    'Household supplies buyers' => 'Buyers of household supplies.',
    'Laundry supplies' => 'Buyers of laundry supplies.',
    'Paper towels' => 'Buyers of paper towels.',
    'Trash bags' => 'Buyers of trash bags.',
    'Meat' => 'Buyers of meat.',
    'Meat & seafood buyers' => 'Buyers of meat and seafood.',
    'Seafood' => 'Buyers of seafood.',
    'Dry pasta' => 'Buyers of dry pasta.',
    'Mac & cheese' => 'Buyers of mac & cheese.',
    'Packaged meals, grains & pasta buyers' => 'Buyers of packaged meals, grains & pasta.',
    'Packaged noodle & rice dishes' => 'Buyers of packaged noodle & rice dishes.',
    'Rice' => 'Buyers of rice.',
    'Cat food' => 'Buyers of cat food.',
    'Cat litter' => 'Buyers of cat litter.',
    'Cat treats' => 'Buyers of cat treats.',
    'Dog food' => 'Buyers of dog food.',
    'Dog treats' => 'Buyers of dog treats.',
    'Natural pet food & products' => 'Buyers of natural pet food & products.',
    'Pet accessories' => 'Buyers of pet accessories.',
    'Pet care buyers' => 'Buyers of petcare products.',
    'Breakfast bars' => 'Buyers of breakfast bars.',
    'Chocolate candy' => 'Buyers of chocolate candy.',
    'Cookies' => 'Buyers of cookies.',
    'Crackers' => 'Buyers of crackers.',
    'Granola bars' => 'Buyers of granola bars.',
    'Non-chocolate candy' => 'Buyers of non-chocolate candy.',
    'Peanut butter & jelly' => 'Buyers of peanut butter and jelly.',
    'Salty snacks' => 'Buyers of salty snacks.',
    'Sweets & snack buyers' => 'Buyers of sweets and snacks.',
    'Attended vocational/technical' => 'Individuals who have attended vocational/technical school.',
    'Completed college' => 'Individuals who have completed college.',
    'Completed graduate school' => 'Individuals who have completed a graduate degree.',
    'Completed high school' => 'Individuals who have completed high school.',
    'Employed full time' => 'Households where the head of household is likely to be employed full-time.',
    'Employed part time' => 'Households where the head of household is likely to be employed part-time.',
    'Not employed' => 'Households where the head of household is likely to be unemployed.',
    'Retired' => 'People who are retired.',
    'Hispanic language preference: English' => 'Households with people who are identified as not speaking Spanish (English only) based on their first and last names and the geography.',
    'Hispanic language preference: Spanish' => 'Households with people who are identified as speaking Spanish based on their first and last names and the geography.',
    'Hispanic language preference: speaks both English and Spanish' => 'Households with people who are identified as speaking both English and Spanish based on their first and last names and the geography.',
    'Spanish speaking' => 'People who are spanish speaking.',
    'Female HOH' => 'People who are females who are the head of their household.',
    'Grandfather' => 'People who are grandfathers.',
    'Grandmother' => 'People who are grandmothers.',
    'Husband' => 'People who are husbands.',
    'Male HOH' => 'People who are males who are the head of their household.',
    'Wife' => 'People who are wives.',
    'Affluent baby boomers' => 'Households whose behavior indicates they are affluent baby boomers.',
    'Generation X\'ers' => 'People who are Gen X\'ers.',
    'Leading baby boomers' => 'People who are Leading Boomers.',
    'Millennials' => 'People who are Millennials.',
    'Seniors' => 'Households whose behavior indicates they are seniors.',
    'Trailing baby boomers' => 'People who are Trailing Boomers.',
    'Individuals in household: 1 person' => 'People who live by themselves.',
    'Individuals in household: 2 people' => 'People who live with one other person.',
    'Individuals in household: 3 people' => 'People who live with two other people.',
    'Individuals in household: 4 people' => 'People who live with three other people.',
    'Individuals in household: 5 people' => 'People who live with four other people.',
    'Individuals in household: 6 people' => 'People who live with five other people.',
    'Household income: $100,000 - $124,999' => 'People who have an estimated household income of between $100,000 - $125,000.',
    'Household income: $150,000 - $174,999' => 'The annual, combined income of this person\'s household.',
    'Household income: $175,000 - $199,999' => 'The annual, combined income of this person\'s household.',
    'Household income: $20,000 - $29,999' => 'People who have an estimated household income of between $20,000 - $30,000.',
    'Household income: $200,000 - $249,999' => 'The annual, combined income of this person\'s household.',
    'Household income: $250,000+' => 'The annual, combined income of this person\'s household.',
    'Household income: $30,000 - $39,999' => 'People who have an estimated household income of between $30,000 - $40,000.',
    'Household income: $40,000 - $49,999' => 'People who have an estimated household income of between $40,000 - $50,000.',
    'Household income: $50,000 - $74,999' => 'People who have an estimated household income of between $30,000 - $75,000.',
    'Household income: $75,000 - $99,999' => 'People who have an estimated household income of between $75,000 - $100,000.',
    'Household income: Greater than $124,999' => 'People who have an estimated household income of greater than $125,000.',
    'Residence: 2 years and under' => 'People who have lived in their residence for 2 years or less.',
    'Residence: 3 - 5 years' => 'People who have lived in their residence for 3 - 5 years.',
    'Residence: 6 - 8 years' => 'People who have lived in their residence for 6 - 8 years.',
    'Residence: 9 - 12 years' => 'People who have lived in their residence for 9 - 12 years.',
    'Residence: Greater than 12 years' => 'People who have lived in their residence for greater than 12 years.',
    'Expectant parent' => 'Households with people who are expecting a baby.',
    'New mover: past 6 months' => 'Households with people who have recently moved into a new home.',
    'Newlywed' => 'Households with people who are newly married.',
    'Senior adult in household' => 'Households that include two generations, with the older generation age 55+.',
    'Married' => 'Households with people who are married or assumed to be married.',
    'Single' => 'Households with people who are single or assumed to be single.',
    'Big city moms' => 'Households whose behavior indicates they are big city moms.',
    'Corporate moms' => 'Households whose behavior indicates they are corporate moms.',
    'Fit moms' => 'Households whose behavior indicates they are fit moms.',
    'Green moms' => 'Households whose behavior indicates they are green moms.',
    'Moms of grade school kids' => 'Households whose behavior indicates they are moms of grade school kids.',
    'Moms of high school kids' => 'Households whose behavior indicates they are moms of high school kids.',
    'Moms of preschool kids' => 'Households whose behavior indicates they are moms of preschool kids.',
    'Moms with big families' => 'Women in households with more than 4 people in the family.',
    'New moms' => 'Households whose behavior indicates they are new moms.',
    'New parent 10, 11 or 12 months' => 'Households with people who have a baby aged 10, 11 or 12 months old.',
    'New parent 6 months or less' => 'Households with people who have a baby aged 6 months old or less.',
    'New parent 7, 8 or 9 months' => 'Households with people who have a baby aged 7, 8 or 9 months old.',
    'New parents' => 'Households whose behavior indicates they are new parents.',
    'Single parent' => 'Households with children and only one adult.',
    'Soccer moms' => 'Households whose behavior indicates they are soccer moms.',
    'Soccer moms' => 'Women in households with children who tend to be actively involved in sports and after school activities.',
    'Stay-at-home moms' => 'Households whose behavior indicates they are stay-at-home moms.',
    'Trendy moms' => 'Households whose behavior indicates they are trendy moms.',
    'Working-class families' => 'Households whose behavior indicates they are working-class families.',
    'Working-class moms' => 'Households whose behavior indicates they are working-class moms.',
    'Democrat' => 'People who are Democrats.',
    'Democratic voter' => 'People who vote Democrat.',
    'Independent' => 'People who are Independents.',
    'Independent voter' => 'People who vote Independent.',
    'Republican' => 'People who are Republicans.',
    'Republican voter' => 'People who vote Republican.',
    'Worked for a political party' => 'Households likely to have worked for a political party.',
    '1 child' => 'Households with people with one child under age 18 living at home.',
    '2 children' => 'Households with people with two children under age 18 living at home.',
    '3 children' => 'Households with people with three children under age 18 living at home.',
    '4 children' => 'Households with people with four children under age 18 living at home.',
    '5 children' => 'Households with people with five or more children under age 18 living at home.',
    'Child age: 0-2' => 'Households with people who have children that are aged between 0 - 2 (all genders combined).',
    'Child age: 11-15' => 'Households with people who have children that are aged between 6 - 10 (all genders combined).',
    'Child age: 16-17' => 'Households with people who have children that are aged between 11 - 15 (all genders combined).',
    'Child age: 3-5' => 'Households with people who have children that are aged between 16 - 17 (all genders combined).',
    'Child age: 6-10' => 'Households with people who have children that are aged between 3 - 5 (all genders combined).',
    'Child nearing high school graduation in household' => 'Households with people who have a child that is nearing high school graduation.',
    'Children ages: 0-2' => 'Households with children ages 0-2.',
    'Children ages: 11-15' => 'Households with children ages 11-15.',
    'Children ages: 16-17' => 'Households with children ages 16-17.',
    'Children ages: 3-5' => 'Households with children ages 3-5.',
    'Children ages: 6-10' => 'Households with children ages 6-10.',
    'Family member age: 17 and under' => 'Households with a family member under 18.',
    'Family member age: 18-19' => 'Households with a family member age 18-19.',
    'Family member age: 20-29' => 'Households with a family member age 20-29.',
    'Family member age: 30-39' => 'Households with a family member age 30-39.',
    'Family member age: 40-49' => 'Households with a family member age 40-49.',
    'Family member age: 50-59' => 'Households with a family member age 50-59.',
    'Family member age: 60-64' => 'Households with a family member age 60-64.',
    'Family member age: 65 and over' => 'Households with a family member age 65+.',
    'Number of children: 1' => 'Households with one child.',
    'Number of children: 2' => 'Households with two children.',
    'Number of children: 3+' => 'Households with three or more children.',
    'Presence in household: yes' => 'Households with a presence of children.',
    'Presence of children: no' => 'Households where there are no children under 18 living in the home.',
    'Presence of children: yes' => 'Households where there are children living under the age of 18 in the home.',
    'Veteran' => 'Households with people where one of them is a veteran.',
    'Veteran in household' => 'Households with a veteran present.',
    'Young adult age 18-25' => 'Households with people who are entering adulthood, in an age range of 18 - 25.',
    'Likely to dine at casual restaurants' => 'Households most likely to dine at casual restaurants.',
    'Likely to dine at fast casual restaurants' => 'Households most likely to dine at fast casual restaurants.',
    'Likely to dine at fine casual restaurants' => 'Households most likely to dine at fine casual restaurants.',
    'Likely to dine at quick serve restaurants' => 'Households most likely to dine at quick serve restaurants.',
    'Likely to dine at Applebee\'s' => 'Households likely to dine at Applebee\'s.',
    'Likely to dine at Chili\'s Grill & Bar' => 'Households likely to dine at Chili\'s Grill & Bar.',
    'Likely to dine at Chipotle Mexican Grill' => 'Households likely to dine at Chipotle Mexican Grill.',
    'Likely to dine at Olive Garden' => 'Households likely to dine at Olive Garden.',
    'Likely to dine at Panera Bread Company' => 'Households likely to dine at Panera Bread Company.',
    'Likely to dine at Papa Johns' => 'Households likely to dine at Papa Johns.',
    'Likely to dine at Pizza Hut' => 'Households likely to dine at Pizza Hut.',
    'Likely to dine at Popeye\'s' => 'Households likely to dine at Popeye\'s.',
    'Likely to dine at Quiznos' => 'Households likely to dine at Quiznos.',
    'Likely to dine at Red Robin' => 'Households likely to dine at Red Robin.',
    'Likely to dine at Sonic' => 'Households likely to dine at Sonic.',
    'Likely to dine at Starbucks' => 'Households likely to dine at Starbucks.',
    'Likely to dine at Subway' => 'Households likely to dine at Subway.',
    'Likely to dine at Taco Bell' => 'Households likely to dine at Taco Bell.',
    'Likely to dine at TGI Fridays' => 'Households likely to dine at TGI Fridays.',
    'Likely to dine at Wendy\'s' => 'Households likely to dine at Wendy\'s.',
    'Affluent couples without kids' => 'Households with people who are married and no children living at home and are wealthy.',
    'Affluent homeowner' => 'Households with people whose home is worth more than $500k.',
    'Affluent parents' => 'Households with children aged 5 - 17 and have higher incomes.',
    'Affluent single men' => 'Men who are single, who do not have children and have income over $75k or a networth over $250k.',
    'Affluent single women' => 'Women who are single, who do not have children and have income over $75k or a networth over $250k.',
    'Healthy income' => 'People whose combined estimated income is $30,000 to $74,999.',
    'Highly affluent' => 'Households with people who have a networth over $1 million.',
    'Moderate income' => 'People whose combined estimated income is $75,000 or more.',
    'Bank with Capital One' => 'Households likely to bank at Capital One.',
    'Bank with Chase/Washington Mutual' => 'Households likely to bank at Chas/Washington Mutuale.',
    'Bank with Citibank' => 'Households likely to bank at Citibank.',
    'Bank with Citizens' => 'Households likely to bank at Citizens.',
    'Bank with Fifth Third Bank' => 'Households likely to bank at Fifth Third Bank.',
    'Bank with ING Direct' => 'Households likely to bank at ING Direct.',
    'Bank with PNC/National City' => 'Households likely to bank at PNC/National City.',
    'Bank with Suntrust' => 'Households likely to bank at Suntrust.',
    'Bank with TD Bank' => 'Households likely to bank at TD Bank.',
    'Bank with Wells Fargo/Wachovia' => 'Households likely to bank at Wells Fargo/Wachovia.',
    'Pay bills by  credit card' => 'Households likely to have bills automatically charged to a credit card.',
    'Prefer banking online' => 'Households likely to prefer banking online.',
    'Bank card user' => 'Households with people who have a credit card.',
    'Carry forward a balance on credit cards' => 'Households likely to carry forward a credit card balance.',
    'Credit active' => 'People with an active credit status.',
    'Credit active' => 'Households with people who have opened a new credit account in the last 12 months.',
    'Credit card user' => 'Households with people who actively purchase using their credit card.',
    'Have an airline miles rewards card' => 'Households likely to personally have an airline miles rewards card.',
    'Heavy card transactor' => 'Households with people who have heavy credit card transactions.',
    'New banking account' => 'Households with people who have opened a new banking account in the last 6 months.',
    'Received new credit card recently' => 'Households with people who opened a new credit card in the last year.',
    'Shop with a hotel/car rental reward card' => 'Households likely to shop with a hotel/car rewards credit card.',
    'Shops with a cash back rewards card' => 'Households likely to shop with a cash back rewards credit card.',
    'Uses credit card for monthly expenses' => 'Households likely to pay monthly expenses using a credit card.',
    'American Express' => 'People who are American Express card holders.',
    'Discover' => 'People who are Discover card holders.',
    'Premium credit cards' => 'People who are premium credit card holders.',
    'Premium Visa or MasterCard' => 'People who are premium Visa or MasterCard card holders. ',
    'Regular credit cards' => 'People who are regular credit card holders.',
    'Regular Visa or MasterCard' => 'People who are regular Visa or MasterCard card holders. ',
    'Excellent' => 'People who have excellent credit worthiness.',
    'Fair' => 'People who have fair credit worthiness.',
    'Good' => 'People who have good credit worthiness.',
    'Very good' => 'People who have very good credit worthiness.',
    'Discretionary spending:  $10,000 - $19,999' => 'Households whose total estimated spending after accounting for fixed expenses of life is likely to be between $10K and $20K.',
    'Discretionary spending:  $100,000 - $199,999' => 'Households whose total estimated spending after accounting for fixed expenses of life is likely to be between $100K and $200K.',
    'Discretionary spending:  $20,000 - $29,999' => 'Households whose total estimated spending after accounting for fixed expenses of life is likely to be between $20K and $30K.',
    'Discretionary spending:  $30,000- $39,999' => 'Households whose total estimated spending after accounting for fixed expenses of life is likely to be between $30K and $40K.',
    'Discretionary spending:  $40,000 - $49,999' => 'Households whose total estimated spending after accounting for fixed expenses of life is likely to be between $40K and $50K.',
    'Discretionary spending:  $50,000- $74,999' => 'Households whose total estimated spending after accounting for fixed expenses of life is likely to be between $50K and $75K.',
    'Discretionary spending:  $75,000 - $99,999' => 'Households whose total estimated spending after accounting for fixed expenses of life is likely to be between $75K and $100K.',
    'Discretionary spending:  Less than $10,000' => 'Households whose total estimated spending after accounting for fixed expenses of life is likely to be less than $10K.',
    'Discretionary spending: $200,000 and higher' => 'Households whose total estimated spending after accounting for fixed expenses of life is likely to be $200K+.',
    'Affluent Elders - Older Upscale Suburbanites: L62' => 'Well-educated elderly retirees in upscale city neighborhoods. $100-$200K Income, Age: Retired (65+).',
    'Big Shots - Young Upmarket Urbanites: M64' => 'Ambitious, upscale city dwellers. $200K+ Income, Age: Young (<35).',
    'Careers First - City Singles: N65' => 'Hardworking, very affluent professionals in upscale inner city. $200K+ Income, Age: Working Years (35-54).',
    'Champagne Tastes - Executive Empty Nesters: O69' => 'Highly-educated couples in the best suburbs. $200K+ Income, Age: Pre-Retirement (55-64).',
    'Charge-It Champs - Young Suburban Families: I43' => 'Ambitious married couples with kids. $100-$200K Income, Age: Young (<35).',
    'Charge-It Champs - Young Suburban Singles: I44' => 'Educated young singles. No kids. $100-$200K Income, Age: Young (<35).',
    'Comfortable Retirement - Suburban Singles and Couples: H42' => 'Older retired, suburban couples. $50K-$100K Income, Age: Retired (65+).',
    'Comfortable with Credit - Upscale Retirees: L60' => 'Retired couples and singles in city areas. $100-$200K Income, Age: Retired (65+).',
    'Committed to Credit - Small-Town Couples: G34' => 'Pre-retirement, mostly married couples, no kids. $50K-$100K Income, Age: Pre-Retirement (55-64).',
    'Confident Futures - Young City Families: I45' => 'Young parents with dual incomes. $100-$200K Income, Age: Young (<35).',
    'Confident Futures - Young City Singles and Couples: I46' => 'College educated singles and some couples. $100-$200K Income, Age: Young (<35).',
    'Conservative Consumers - Small-Town Empty Nesters: G36' => 'Pre-retired, married, no kids. $50K-$100K Income, Age: Pre-Retirement (55-64).',
    'Conservative Consumers - Suburban Families: G37' => 'Pre-retirement, suburban dwellers. Married with teenagers. $50K-$100K Income, Age: Pre-Retirement (55-64).',
    'Corner Offices - Executive Urban Singles and Couples: O68' => 'High-earning, pre-retirement professionals. No kids/empty nests. $200K+ Income, Age: Pre-Retirement (55-64).',
    'Country Club Climbers - Suburban Empty Nesters: K59' => 'Married couples in upscale city suburbs. $100-$200K Income, Age: Pre-Retirement (55-64).',
    'Credit City - Young Families: E22' => 'Young families in big cities. $50K-$100K Income, Age: Young (<35).',
    'Credit City - Young Singles: E23' => 'Young singles in downscale, big city neighborhoods. No kids. $50K-$100K Income, Age: Young (<35).',
    'Credit Rules - Urban Families : F30' => 'Families with teens in downscale city neighborhoods. $50K-$100K Income, Age: Working Years (35-54).',
    'Credit Rules - Urban Singles: F31' => 'Mostly singles, in downscale city neighborhoods. $50K-$100K Income, Age: Working Years (35-54).',
    'Diamonds and Pearls - Wealthiest Retirees: P71' => 'Married seniors with high incomes. Best suburbs. $200K+ Income, Age: Retired (65+).',
    'Established Wealth - Suburban Retirees: L63' => 'Well-off couples in upscale city suburbs. $100-$200K Income, Age: Retired (65+).',
    'Executive Spenders - Suburban Couples: N67' => 'Well-educated professionals in upscale suburbs. No kids. $200K+ Income, Age: Working Years (35-54).',
    'Executive Spenders - Suburban Families: N66' => 'Affluent, active families with kids. Upscale suburbs. $200K+ Income, Age: Working Years (35-54).',
    'Flush Funds - Wealthy Urban Seniors: P70' => 'Very well-off retirees in upscale city neighborhoods. $200K+ Income, Age: Retired (65+).',
    'Getting Ahead - Young City Families: E26' => 'Upcoming young families in cities. $50K-$100K Income, Age: Young (<35).',
    'Getting By - Small-Town Families : B9' => 'Blue collar, dual income families with kids. <$50K Income, Age: Working Years (35-54).',
    'Getting By - Small-Town Singles and Couples: B10' => 'Blue collar, singles and couples, no kids. <$50K Income, Age: Working Years (35-54).',
    'House of Cards - Suburban Families: J49' => 'Family-oriented couples with kids. $100-$200K Income, Age: Working Years (35-54).',
    'House of Cards - Suburban Singles and Couples: J50' => 'Adventurous singles and couples, no kids. $100-$200K Income, Age: Working Years (35-54).',
    'Living for Today - Singles and Couples: K55' => 'Couples in midscale and upscale city neighborhoods, no kids. $100-$200K Income, Age: Pre-Retirement (55-64).',
    'Living on Loans - Young Urban Single Parents: A5' => 'Single parents. <$50K Income, Age: Young (<35).',
    'Living on Loans - Young Urban Singles: A6' => 'Young singles renting in downscale, urban areas. <$50K Income, Age: Young (<35).',
    'Living Simply - Small-Town Families: F28' => 'Families with teens in small towns and rural areas. $50K-$100K Income, Age: Working Years (35-54).',
    'Living Simply - Small-Town Singles and Couples: F29' => 'Couples/singles in small cities, towns and rural areas; no kids. $50K-$100K Income, Age: Working Years (35-54).',
    'Material World - Urban Families: I47' => 'Married with kids. $100-$200K Income, Age: Young (<35).',
    'Material World - Urban Singles: I48' => 'Ambitious, highly educated singles. $100-$200K Income, Age: Young (<35).',
    'Midscale Mainstream - Small-Town Families: E24' => 'Young families. Small towns or city suburbs. $50K-$100K Income, Age: Young (<35).',
    'Midscale Mainstream - Small-Town Singles and Couples: E25' => 'No kids. $50K-$100K Income, Age: Young (<35).',
    'Modest Means - Urban Retirees: D21' => 'Big city retirees of modest means. <$50K Income, Age: Retired (65+).',
    'Nest Egg Elders - Older Retirees: H41' => 'Elderly retirees with moderate savings. Homeowners. $50K-$100K Income, Age: Retired (65+).',
    'Planners and Savers - Suburban Couples: K57' => 'Couples in midscale and upscale city neighborhoods. No kids. $100-$200K Income, Age: Pre-Retirement (55-64).',
    'Planners and Savers - Suburban Families: K56' => 'Families in midscale and upscale city neighborhoods. $100-$200K Income, Age: Pre-Retirement (55-64).',
    'Planners and Savers - Urban Singles and Couples: K58' => 'Upscale pre-retirement singles/couples in big cities, no kids. $100-$200K Income, Age: Pre-Retirement (55-64).',
    'Prudent Professionals - Suburban Families: J51' => 'Economically prudent, highly-educated suburban homeowners. $100-$200K Income, Age: Working Years (35-54).',
    'Prudent Professionals - Suburban Singles and Couples: J52' => 'Couples/singles in midscale/upscale city neighborhoods, no kids. $100-$200K Income, Age: Working Years (35-54).',
    'Relying on Aid - Retired Singles: D18' => 'Struggling retired singles. Barely getting by. <$50K Income, Age: Retired (65+).',
    'Retired on Credit - City Singles and Couples: H39' => 'Seventy-something retired singles and couples, no kids. $50K-$100K Income, Age: Retired (65+).',
    'Rewarding Retirement - Affluent Suburbanites: L61' => 'Couples in upscale city neighborhoods, no kids. $100-$200K Income, Age: Retired (65+).',
    'Rough Retirement - Small-Town and Rural Seniors: D19' => 'Small-town and rural retirees. Mixed married and single. <$50K Income, Age: Retired (65+).',
    'Safety Net Seniors - Small-Town Retired Couples: H40' => 'Retirees with conservative views and finances. Small town and rural. $50K-$100K Income, Age: Retired (65+).',
    'Sensible Spenders - Families: C15' => 'Families with kids. <$50K Income, Age: Pre-Retirement (55-64).',
    'Sensible Spenders - Small-Town Empty Nesters: C16' => 'No kids. Empty nesters. <$50K Income, Age: Pre-Retirement (55-64).',
    'Sensible Spenders - Urban Pre-Retirement Singles: C17' => 'Mostly singles. No kids. City dwellers. <$50K Income, Age: Pre-Retirement (55-64).',
    'Solid Foundation - Suburban Empty Nesters: G38' => 'Mostly married couples, no kids. $50K-$100K Income, Age: Pre-Retirement (55-64).',
    'Starting Small - Small-Town Families: A3' => 'Families with kids, most are married.<$50K Income, Age: Young (<35).',
    'Starting Small - Small-Town Singles: A4' => 'Young singles, many are students. <$50K Income, Age: Young (<35).',
    'Striving for Balance - Urban Pre-Retirement Singles: G35' => 'City dwellers. Single, many divorced or separated, no kids. $50K-$100K Income, Age: Pre-Retirement (55-64).',
    'Struggling Elders - Small-Town and Rural Singles: D20' => 'Elderly retirees. Most are single/widowed. <$50K Income, Age: Retired (65+).',
    'Suburban Stability - Families : F32' => 'Mostly forty-somethings, married with kids. Big city suburbs. $50K-$100K Income, Age: Working Years (35-54).',
    'Suburban Stability - Singles and Couples: F33' => 'Singles and couples, no kids. $50K-$100K Income, Age: Working Years (35-54).',
    'Suburban Success - Upscale Families : J53' => 'Families with high incomes and discretionary spending. $100-$200K Income, Age: Working Years (35-54).',
    'Suburban Success - Upscale Singles and Couples : J54' => 'Singles and couples in or near cities, no kids. $100-$200K Income, Age: Working Years (35-54).',
    'Tough Start - Young Singles: A2' => 'Single twenty-somethings, no kids. <$50K Income, Age: Young (<35).',
    'Affluent: Elite Spenders' => 'Households whose average total estimated income is $385K and estimated discretionary spend is $350K.',
    'Affluent: Power Spenders' => 'Households whose average total estimated income is $300K and estimated discretionary spend is $130K.',
    'Emerging Affluent: Big Spenders' => 'Households whose average total estimated income is $159K and estimated discretionary spend is $74K.',
    'Emerging Affluent: Moderate Spenders' => 'Households whose average total estimated income is $157K and estimated discretionary spend is $47K.',
    'Emerging Affluent: Power Spenders' => 'Households whose average total estimated income is $160K and estimated discretionary spend is $118K.',
    'Mass Affluent: Big Spenders' => 'Households whose average total estimated income is $113K and estimated discretionary spend is $75K.',
    'Mass Affluent: Light Spenders' => 'Households whose average total estimated income is $111K and estimated discretionary spend is $36K.',
    'Mass Affluent: Moderate Spenders' => 'Households whose average total estimated income is $112K and estimated discretionary spend is $50K.',
    'Midscale: Light Spenders' => 'Households whose average total estimated income is $80K and estimated discretionary spend is $38K.',
    'Midscale: Moderate Spenders' => 'Households whose average total estimated income is $80K and estimated discretionary spend is $53K.',
    'Midscale: Thrift Spenders' => 'Households whose average total estimated income is $80K and estimated discretionary spend is $30K.',
    'Banking' => 'People who are banking customers.',
    'Financial services' => 'People who are financial services customers.',
    'Insurance' => 'People who are insurance customers.',
    'Home value: $100,000 - $199,000' => 'People who have a home value of $100,000 - $199,000.',
    'Home value: $200,000 - $299,000' => 'People who have a home value of $200,000 - $299,000.',
    'Home value: $300,000 - $499,000' => 'People who have a home value of $300,000 - $499,999.',
    'Home value: $500,000 and higher' => 'People who have a home value that is more than $500,000.',
    'Home value: $99,999 and under' => 'People who have a home value of < $100,000.',
    'Household income: $100,000 - $124,999' => 'People who have an estimated household income of $100,000 - $124,999.',
    'Household income: $125,000 - $149,999' => 'People who have an estimated household income of $125,000 - $149,999.',
    'Household income: $150,000 - $174,999' => 'Households with people with income $150,000 to $174,999.',
    'Household income: $150,000 - $199,999' => 'People who have an estimated household income of $150,000 - $199,999.',
    'Household income: $175,000 - $199,999' => 'Households with people with income $175,000 to $199,999.',
    'Household income: $20,000 - $29,999' => 'People who have an estimated household income of $20,000 - $29,999.',
    'Household income: $200,000 - $249,999' => 'People who have an estimated household income of $200,000 - $249,999.',
    'Household income: $200,000 - $249,999' => 'Households with people with income $2000,000 to $244,999.',
    'Household income: $250,000 - $399,999' => 'People who have an estimated household income of $250,000 - $399,999.',
    'Household income: $250,000+' => 'Households with people with income $250,000 or more.',
    'Household income: $30,000 - $39,999' => 'People who have an estimated household income of $30,000 - $39,999.',
    'Household income: $40,000 - $49,999' => 'People who have an estimated household income of $40,000 - $49,999.',
    'Household income: $400,000 - $499,999' => 'People who have an estimated household income of $400,000 - $499,999.',
    'Household income: $50,000 - $59,999' => 'People who have an estimated household income of $50,000 - $59,999.',
    'Household income: $500,000+' => 'People who have an estimated household income of $500,000+.',
    'Household income: $60,000 - $74,999' => 'People who have an estimated household income of $60,000 - $74,999.',
    'Household income: $75,000 - $99,999' => 'People who have an estimated household income of $75,000 - $99,999.',
    'Any investments acquired in the last 12 months' => 'Households likely to have acquired any investments in the past year.',
    'Highly likely investors' => 'Households with people who are highly likely to be an investor.',
    'Interest in personal investments' => 'Households with people who have an interest in investing, such as stocks/bonds, real estate and/or other investments.',
    'Investors' => 'People who are investors.',
    'Likely investors' => 'Households likely to be an investor.',
    'Own mutual funds' => 'People who own mutual funds.',
    'Own other investments' => 'People who own other investments.',
    'Own stocks or bonds' => 'People who own real stocks or bonds.',
    'Real estate' => 'People who own real estate.',
    'Retirement assets - $1,000,000 or more' => 'Households likely to have over $1,000,000 in retirement assets (401Ks, annuities, ROTH IRAs, etc).',
    'Retirement assets - $100,000 - $249,999' => 'Households likely to have $100,000 to $249,999 in retirement assets (401Ks, annuities, ROTH IRAs, etc).',
    'Retirement assets - $250,000 - $999,999' => 'Households likely to have $250,000 to $999,999 in retirement assets (401Ks, annuities, ROTH IRAs, etc).',
    'Total liquid investible assets - $1,000,000 or more' => 'Households likely to have over $1,000,000 in liquid assets (checking, savings, money markets, etc).',
    'Total liquid investible assets - $100,000 - $249,999' => 'Households likely to have $100,000 to $249,999 in liquid assets (checking, savings, money markets, etc).',
    'Total liquid investible assets - $250,000 - $999,999' => 'Households likely to have $250,000 to $999,999 in liquid assets (checking, savings, money markets, etc).',
    'Net worth: $1 - $100,000' => 'Households with people who have a net worth of $1 to $100,000.',
    'Net worth: $1,000,000 - $1,999,999' => 'Households with people who have a net worth of $1,000,000 to $2,000,000.',
    'Net worth: $1,000,000+' => 'Households with a net worth of $1,000,000+.',
    'Net worth: $100,000 - $1,000,000' => 'Households with people who have a net worth of $100,000 to $1,000,000.',
    'Net worth: $100,000 to $149,999' => 'Households with a net worth of $100,000 to $149,999.',
    'Net worth: $150,000 to $249,999' => 'Households with a net worth of $150,000 to $249,999.',
    'Net worth: $2,000,000 +' => 'Households with people who have a net worth over $2,000,000.',
    'Net worth: $2,500 to $24,999' => 'Households with a net worth of $2,500 to $24,999.',
    'Net worth: $25,000 to $49,999' => 'Households with a net worth of $25,000 to $49,999.',
    'Net worth: $250,000 to $374,999' => 'Households with a net worth of $250,000 to $374,999.',
    'Net worth: $375,000 to $499,999' => 'Households with a net worth of $375,000 to $499,999.',
    'Net worth: $50,000 to $74,999' => 'Households with a net worth of $50,000 to $74,999.',
    'Net worth: $500,000 to $749,999' => 'Households with a net worth of $500,000 to $749,999.',
    'Net worth: $75,000 to $99,999' => 'Households with a net worth of $75,000 to $99,999.',
    'Net worth: $750,000 to $999,999' => 'Households with a net worth of $750,000 to $999,999.',
    'Home owner' => 'People who are home owners.',
    'Home owner' => 'Households with people who own their home.',
    'Home renter' => 'People who are home renters.',
    'Home renter' => 'Households with people who rent the home they are living in.',
    'Apartment' => 'Households with people who live in an apartment.',
    'Condo' => 'Households with people who live in a condo.',
    'Condominium' => 'People who reside in a condominium.',
    'Multi family' => 'People who reside in a multi family dwelling/apartment.',
    'Single family' => 'People who reside in a single family.',
    'Single family home' => 'Households with people who live in a single family dwelling.',
    'In-market propensities: build or buy a home' => 'Households with people who are in market to buy or build a home in the next 6 months.',
    'In-market propensities: buy a vacation or second home' => 'Households likely to buy a vacation or second home in the next twelve months.',
    'In-market propensities: buy your first home' => 'Households with people who are in market to buy their first home in the next 6 months.',
    'In-market propensities: design or build a new home' => 'Households likely to design or build a new home in the next twelve months.',
    'In-market propensities: employ an architect' => 'Households likely to employ an architect in the next twelve months.',
    'In-market propensities: employ an interior designer or decorator' => 'Households with people who are in market to hire a designer or decorator in the next 12 months.',
    'In-market propensities: in market for a mortgage refinance' => 'Households likely to be in-market for refinancing a home.',
    'In-market propensities: in market for home purchase' => 'Households likely to be in-market for a mortgage to purchase a new home.',
    'Cat' => 'Households with people who own a cat.',
    'Cat owner' => 'People who are cat owners.',
    'Dog' => 'Households with people who own a dog.',
    'Dog owner' => 'People who are dog owners.',
    'Other pet' => 'Households with people who own a bird, reptile, fish, etc.',
    'Recent home buyer: past 6 months' => 'Households with people who have recently purchased a home.',
    'Recent mortgage borrower' => 'Households with people who have recently borrowed money to purchase a home.',
    'Swimming pool present' => 'Households with people who have a pool at their home.',
    'Home market value - $1,000,000 or more' => 'People who live in homes worth $100,000,000 or more.',
    'AAA automotive insurance' => 'Households likely to prefer automotive insurance from AAA.',
    'American Family automotive insurance' => 'Households likely to prefer automotive insurance from American Family.',
    'Amica automotive insurance' => 'Households likely to prefer automotive insurance from Amica.',
    'Encompass automotive insurance' => 'Households likely to prefer automotive insurance from Encompass.',
    'Esurance automotive insurance' => 'Households likely to prefer automotive insurance from Esurance.',
    'Geico automotive insurance' => 'Households likely to prefer automotive insurance from Geiocp.',
    'Infinity automotive insurance' => 'Households likely to prefer automotive insurance from Infinity.',
    'Liberty Mutual automotive insurance' => 'Households likely to prefer automotive insurance from Liberty Mutual.',
    'Mercury automotive insurance' => 'Households likely to prefer automotive insurance from Mercury.',
    'MetLife automotive insurance' => 'Households likely to prefer automotive insurance from MetLife.',
    'Progressive automotive insurance' => 'Households likely to prefer automotive insurance from Progressive.',
    'Safe Auto automotive insurance' => 'Households likely to prefer automotive insurance from Safe Auto.',
    'The Hartford automotive insurance' => 'Households likely to prefer automotive insurance from the Hartford.',
    'USAA automotive insurance' => 'Households likely to prefer automotive insurance from USAA.',
    'Aetna health insurance' => 'Households likely to have health insurance from Aetna.',
    'Aflac health insurance' => 'Households likely to have health insurance from Aflac.',
    'Bankers Life & Casualty health insurance' => 'Households likely to have health insurance from Bankers Life & Casualty.',
    'Cigna health insurance' => 'Households likely to have health insurance from Cigna.',
    'Delta Dental health insurance' => 'Households likely to have health insurance from Delta Dental.',
    'Group Health Cooperative insurance' => 'Households likely to have health insurance from Group Health Cooperative.',
    'Health Net health insurance' => 'Households likely to have health insurance from Health Net.',
    'Humana health insurance' => 'Households likely to have health insurance from Humana.',
    'Kaiser Permanente insurance' => 'Households likely to have health insurance from Kaiser Permanente.',
    'Likely brand: PacifiCare' => 'Households likely to have health insurance from PacifiCare.',
    'Likely brand: State Farm' => 'Households likely to have health insurance from State Farm.',
    'Likely brand: Unicare' => 'Households likely to have health insurance from Unicare.',
    'Likely brand: United Healthcare' => 'Households likely to have health insurance from United Healthcare.',
    'Likely no major medical insurance' => 'People who are likely to not have major medical insurance.',
    'Likely to have: dental insurance' => 'Households likely to obtain dental insurance.',
    'Mutual of Omaha health insurance' => 'Households likely to have health insurance from Mutual of Omaha.',
    'Oxford health insurance' => 'Households likely to have health insurance from Oxford.',
    'Home insurance expiration month: 01 January' => 'People with homes where the homeowner\'s insurance is likely to expire in the month of January.',
    'Home insurance expiration month: 02 February' => 'People with homes where the homeowner\'s insurance is likely to expire in the month of May.',
    'Home insurance expiration month: 03 March' => 'People with homes where the homeowner\'s insurance is likely to expire in the month of June.',
    'Home insurance expiration month: 04 April' => 'People with homes where the homeowner\'s insurance is likely to expire in the month of July.',
    'Home insurance expiration month: 05 May' => 'People with homes where the homeowner\'s insurance is likely to expire in the month of August.',
    'Home insurance expiration month: 06 June' => 'People with homes where the homeowner\'s insurance is likely to expire in the month of September.',
    'Home insurance expiration month: 07 July' => 'People with homes where the homeowner\'s insurance is likely to expire in the month of October.',
    'Home insurance expiration month: 08 August' => 'People with homes where the homeowner\'s insurance is likely to expire in the month of November.',
    'Home insurance expiration month: 09 September' => 'People with homes where the homeowner\'s insurance is likely to expire in the month of December.',
    'Home insurance expiration month: 10 October' => 'People with homes where the homeowner\'s insurance is likely to expire in the month of February.',
    'Home insurance expiration month: 11 November' => 'People with homes where the homeowner\'s insurance is likely to expire in the month of March.',
    'Home insurance expiration month: 12 December' => 'People with homes where the homeowner\'s insurance is likely to expire in the month of April.',
    'Likely to have a combined home and auto insurance policy' => 'Households likely to have a combined home and auto insurance policy.',
    'Likely to have: boat owners insurance' => 'Households likely to obtain boat owners insurance.',
    'Likely to have: disability insurance' => 'Households likely to buy disability insurance from loss of income due to medical causes.',
    'Likely to have: identity theft insurance' => 'Households likely to obtain identity theft insurance.',
    'Likely to have: long term care insurance' => 'Households likely to obtain long term care insurance.',
    'Likely to have: personal liability insurance' => 'Households likely to obtain personal liability insurance not covered by auto/home policy.',
    'Likely to have: travel insurance' => 'Households likely to obtain travel insurance.',
    'Likely to have: vision care insurance' => 'Households likely to obtain vision care insurance.',
    'Own life insurance' => 'People who own life insurance.',
    'Animal charity donors' => 'People who are animal charity donors.',
    'Animal welfare' => 'Households with people who donate money to animal welfare.',
    'Arts or cultural causes' => 'Households with people who donate money to arts or cultural causes.',
    'Arts/cultural charity donors' => 'People who are arts/cultural charity donors.',
    'Charitable causes' => 'Households with people who donate money to any charitable cause.',
    'Charitable donors' => 'People who are charitable donors.',
    'Children\'s interests' => 'Households with people who donate money to children\'s causes.',
    'Childrens charity donors' => 'People who are childrens charity donors.',
    'Environment or wildlife causes' => 'Households with people who donate money to environmental or wildlife causes.',
    'Environment or wildlife charity donors' => 'People who are environment or wildlife charity donors.',
    'Health causes' => 'Households with people who donate money to health causes.',
    'Health charity donors' => 'People who are health charity donors.',
    'Humanitarian or world relief charity donors' => 'People who are humanitarian or world relief charity donors.',
    'International aid' => 'Households with people who donate money to international causes.',
    'Other causes' => 'Households with people who donate money to other/uncategorized causes.',
    'Political conservative causes' => 'Households with people who donate money to general political causes.',
    'Political general causes' => 'Households with people who donate money to political conservative causes.',
    'Political liberal causes' => 'Households with people who donate money to political liberal causes.',
    'Political: conservative charity donors' => 'People who are political: conservative charity donors.',
    'Political: liberal charity donors' => 'People who are political: liberal charity donors.',
    'Religious causes' => 'Households with people who donate money to religious causes.',
    'Religious charity donors' => 'People who are religious charity donors.',
    'Veteran\'s causes' => 'Households with people who donate money to veterans causes.',
    'Veterans charity donors' => 'People who are veterans charity donors.',
    'Rewards card' => 'Households likely to donate to charitable causes and use a rewards card.',
    'Rewards card in the last 12 months' => 'Households likely to give to charity using a rewards card in last 12 months.',
    'National public radio' => 'Households likely to donate to National Public Radio.',
    'Non-religious organization' => 'Households likely to donate to a non-religious organization.',
    'Public broadcasting service' => 'Households likely to donate to Public Broadcasting Service.',
    'Religious organization' => 'Households likely to donate to a religious organization.',
    'Charitable organizations' => 'Households likely to participate in charitable organizations.',
    'Environmental groups or causes' => 'Households likely to participate in evironmental groups or causes.',
    'Fund raising activities' => 'Households likely to participate in fund raising activities.',
    'Group to influence public policy or government' => 'Households likely participate in the influence of public policy or government.',
    'BJs' => 'Households that reside within ten miles of any BJ\'s club store.',
    'Costco' => 'Households that reside within ten miles of any Costco store.',
    'Sams Club' => 'Households that reside within ten miles of any Sam\'s club store.',
    '7 Eleven' => 'Households that reside within five miles of any 7 Eleven convenience store.',
    'Circle K' => 'Households that reside within five miles of any Circle K convenience store.',
    'Dollar General' => 'Households that reside within five miles of any Dollar General.',
    'CVS' => 'Households that reside within five miles of any CVS drug store.',
    'Rite Aid' => 'Households that reside within five miles of any Rite Aid drug store.',
    'Walgreens' => 'Households that reside within five miles of any Walgreens drug store.',
    'Ahold: all banners' => 'Households that reside within five miles of any Ahold grocery store under select banners.',
    'Ahold: Giant' => 'Households that reside within five miles of any Ahold: Giant grocery store.',
    'Ahold: Martins' => 'Households that reside within five miles of any Ahold: Martin\'s grocery store.',
    'Ahold: Stop & Shop' => 'Households that reside within five miles of any Ahold: Stop & Shop grocery store.',
    'Albertsons' => 'Households that reside within five miles of any Albertson\'s grocery store.',
    'Albertsons: Acme' => 'Households that reside within five miles of any Albertson\'s: Acme grocery store.',
    'Albertsons: all banners' => 'Households that reside within five miles of any Albertson\'s grocery store under select banners.',
    'Albertsons: Jewel Osco' => 'Households that reside within five miles of any Albertson\'s: Jewel Osco grocery store.',
    'Albertsons: Shaws' => 'Households that reside within five miles of any Albertson\'s: Shaw\'s grocery store.',
    'Bi-Lo' => 'Households that reside within five miles of any Bi-Lo grocery store.',
    'Food Lion' => 'Households that reside within five miles of any Food Lion grocery store.',
    'Giant Eagle' => 'Households that reside within five miles of any Giant Eagle grocery store.',
    'Hannaford' => 'Households that reside within five miles of any Hannaford grocery store.',
    'HEB' => 'Households that reside within five miles of any HEB grocery store.',
    'Price Chopper' => 'Households that reside within five miles of any Price Chopper grocery store.',
    'Publix' => 'Households that reside within five miles of any Publix grocery store.',
    'Roundys: all banners' => 'Households that reside within five miles of any Roundy\'s grocery store under select banners.',
    'Roundys: Copps' => 'Households that reside within five miles of any Roundy\'s: Copp\'s grocery store.',
    'Roundys: Marianos' => 'Households that reside within five miles of any Roundy\'s: Mariano\'s grocery store.',
    'Roundys: Pick n Save' => 'Households that reside within five miles of any Roundy\'s: Pick \'n Save grocery store.',
    'Roundys: Rainbow Foods' => 'Households that reside within five miles of any Roundy\'s: Rainbow Foods grocery store.',
    'Safeway' => 'Households that reside within five miles of any Safeway grocery store.',
    'Safeway: all banners' => 'Households that reside within five miles of any Safeway grocery store under select banners.',
    'Safeway: Carrs' => 'Households that reside within five miles of any Safeway: Carr\'s grocery store.',
    'Safeway: Pavilions' => 'Households that reside within five miles of any Safeway: Pavilions grocery store.',
    'Safeway: Randalls Food Markets' => 'Households that reside within five miles of any Safeway: Randall\'s Food Markets grocery store.',
    'Safeway: Tom Thumb' => 'Households that reside within five miles of any Safeway: Tom Thumb grocery store.',
    'Safeway: Vons' => 'Households that reside within five miles of any Safeway: Von\'s grocery store.',
    'ShopRite' => 'Households that reside within five miles of any ShopRite grocery store.',
    'Supervalu: all banners' => 'Households that reside within five miles of any Supervalu grocery store under select banners.',
    'Supervalu: Cub Foods' => 'Households that reside within five miles of any Supervalu: Cub Foods grocery store.',
    'Supervalu: Farm Fresh' => 'Households that reside within five miles of any Supervalu: Farm Fresh grocery store.',
    'Supervalu: Save-A-Lot' => 'Households that reside within five miles of any Supervalu: Save-A-Lot grocery store.',
    'Supervalu: Shop n Save' => 'Households that reside within five miles of any Supervalu: Shop \'n Save grocery store.',
    'Supervalu: Shoppers' => 'Households that reside within five miles of any Supervalu: Shoppers grocery store.',
    'Weis Markets' => 'Households that reside within five miles of any Weis Markets grocery store.',
    'Winn Dixie' => 'Households that reside within five miles of any Winn Dixie grocery store.',
    'Meijer' => 'Households that reside within five miles of any Meijer.',
    'Target' => 'Households that reside within five miles of any Target.',
    'Walmart' => 'Households that reside within five miles of any Walmart.',
    'Fisher-Price' => 'Households whose past purchases indicate they are likely to buy Fisher-Price products.',
    'Sesame Street' => 'Households whose past purchases indicate they are likely to buy Sesame Street product.',
    'Walt Disney' => 'Households whose past purchases indicate they are likely to buy Walt Disney products.',
    'Warner Bros.' => 'Households whose past purchases indicate they are likely to buy Warner Bros. products.',
    'Acorn' => 'Households whose past purchases indicate they are likely to buy Acorn products.',
    'Adidas' => 'Households whose past purchases indicate they are likely to buy Adidas products.',
    'Aerosoles' => 'Households whose past purchases indicate they are likely to buy Aerosoles products.',
    'Anne Klein' => 'Households whose past purchases indicate they are likely to buy Anne Klein products.',
    'Armani' => 'Households whose past purchases indicate they are likely to buy Armani products.',
    'Asics' => 'Households whose past purchases indicate they are likely to buy Asics products.',
    'Avia' => 'Households whose past purchases indicate they are likely to buy Avia products.',
    'Bali' => 'Households whose past purchases indicate they are likely to buy Bali products.',
    'Birkenstock' => 'Households whose past purchases indicate they are likely to buy Birkenstock products.',
    'Born' => 'Households whose past purchases indicate they are likely to buy Born products.',
    'Brooks' => 'Households whose past purchases indicate they are likely to buy Brooks products.',
    'Bruno Magli' => 'Households whose past purchases indicate they are likely to buy Bruno Magli products.',
    'Burberry' => 'Households whose past purchases indicate they are likely to buy Burberry products.',
    'Calvin Klein' => 'Households whose past purchases indicate they are likely to buy Calvin Klein products.',
    'Carhartt' => 'Households whose past purchases indicate they are likely to buy Carhartt products.',
    'Coach' => 'Households whose past purchases indicate they are likely to buy Coach products.',
    'Cole Haan' => 'Households whose past purchases indicate they are likely to buy Cole Haan products.',
    'Coleman' => 'Households whose past purchases indicate they are likely to buy Coleman products.',
    'Columbia' => 'Households whose past purchases indicate they are likely to buy Columbia products.',
    'Converse' => 'Households whose past purchases indicate they are likely to buy Converse products.',
    'Crocs' => 'Households whose past purchases indicate they are likely to buy Crocs products.',
    'Dansko' => 'Households whose past purchases indicate they are likely to buy Dansko products.',
    'DKNY' => 'Households whose past purchases indicate they are likely to buy DKNY products.',
    'Dockers' => 'Households whose past purchases indicate they are likely to buy Dockers products.',
    'DVF - Diane von Furstenberg' => 'Households whose past purchases indicate they are likely to buy DVF products.',
    'Gucci' => 'Households whose past purchases indicate they are likely to buy Gucci products.',
    'Guess' => 'Households whose past purchases indicate they are likely to buy Guess products.',
    'JanSport' => 'Households whose past purchases indicate they are likely to buy JanSport products.',
    'Jockey' => 'Households whose past purchases indicate they are likely to buy Jockey products.',
    'Jones New York' => 'Households whose past purchases indicate they are likely to buy Jones NY products.',
    'Jordan' => 'Households whose past purchases indicate they are likely to buy Jordan products.',
    'K-Swiss' => 'Households whose past purchases indicate they are likely to buy K-Swiss products.',
    'Keen' => 'Households whose past purchases indicate they are likely to buy Keen products.',
    'Kenneth Cole' => 'Households whose past purchases indicate they are likely to buy Kenneth Cole products.',
    'Lee' => 'Households whose past purchases indicate they are likely to buy Lee products.',
    'Levi\'s' => 'Households whose past purchases indicate they are likely to buy Levi\'s products.',
    'Liz Claiborne' => 'Households whose past purchases indicate they are likely to buy Liz Claiborne product.',
    'Lucky Brand' => 'Households whose past purchases indicate they are likely to buy Lucky Brand products.',
    'Merrell' => 'Households whose past purchases indicate they are likely to buy Merrell products.',
    'Naturalizer' => 'Households whose past purchases indicate they are likely to buy Naturalizer products.',
    'Nautica' => 'Households whose past purchases indicate they are likely to buy Nautica products.',
    'New Balance' => 'Households whose past purchases indicate they are likely to buy New Balance products.',
    'Nike' => 'Households whose past purchases indicate they are likely to buy Nike products.',
    'Nine West' => 'Households whose past purchases indicate they are likely to buy Nine West products.',
    'Patagonia' => 'Households whose past purchases indicate they are likely to buy Patagonia products.',
    'Playtex' => 'Households whose past purchases indicate they are likely to buy Playtex products.',
    'Polo Ralph Lauren' => 'Households whose past purchases indicate they are likely to buy Ralph Lauren products.',
    'Puma' => 'Households whose past purchases indicate they are likely to buy Puma products.',
    'Reebok' => 'Households whose past purchases indicate they are likely to buy Reebok products.',
    'Skechers' => 'Households whose past purchases indicate they are likely to buy Skechers products.',
    'Steve Madden' => 'Households whose past purchases indicate they are likely to buy Steve Madden products.',
    'TAG Heuer' => 'Households whose past purchases indicate they are likely to buy TAG Heuer products.',
    'Teva' => 'Households whose past purchases indicate they are likely to buy Teva products.',
    'The North Face' => 'Households whose past purchases indicate they are likely to buy North Face products.',
    'Timberland' => 'Households whose past purchases indicate they are likely to buy Timberland products.',
    'Tommy Bahama' => 'Households whose past purchases indicate they are likely to buy Tommy Bahama products.',
    'Tommy Hilfiger' => 'Households whose past purchases indicate they are likely to buy Tommy Hilfiger.',
    'UGG' => 'Households whose past purchases indicate they are likely to buy UGG products.',
    'Under Armour' => 'Households whose past purchases indicate they are likely to buy Under Armour products.',
    'Vans' => 'Households whose past purchases indicate they are likely to buy Vans products.',
    'Wrangler' => 'Households whose past purchases indicate they are likely to buy Wrangler products.',
    'Apple' => 'Households whose past purchases indicate they are likely to buy Apple products.',
    'Bose' => 'Households whose past purchases indicate they are likely to buy Bose products.',
    'Canon' => 'Households whose past purchases indicate they are likely to buy Canon products.',
    'LG' => 'Households whose past purchases indicate they are likely to buy LG products.',
    'Nikon' => 'Households whose past purchases indicate they are likely to buy Nikon products.',
    'Panasonic' => 'Households whose past purchases indicate they are likely to buy Panasonic products.',
    'Philips' => 'Households whose past purchases indicate they are likely to buy Philips products.',
    'Samsung' => 'Households whose past purchases indicate they are likely to buy Samsung products.',
    'Sony' => 'Households whose past purchases indicate they are likely to buy Sony products.',
    'Toshiba' => 'Households whose past purchases indicate they are likely to buy Toshiba products.',
    'Automotive products buyers' => 'Households that are automotive products buyers.',
    'Baby products' => 'Households that are baby products buyers.',
    'Children\'s apparel' => 'Households that are children\'s apparel buyers.',
    'Children\'s products buyers' => 'Households that are children\'s products buyers.',
    'Children\'s specialty store' => 'Households likely to purchase apparel from a children\'s specialty store.',
    'Shop for children' => 'Households likely to buy items for children.',
    'Toys' => 'Households that are toys buyers.',
    'Consumer electronics buyers' => 'Households that are consumer electronics buyers.',
    'Corporate attire buyers' => 'Households that are corporate attire buyers.',
    'Corporate men' => 'Households that are corporate men.',
    'Corporate women' => 'Households that are corporate women.',
    'Cyclists' => 'Households that are cyclists.',
    'Fitness buyers' => 'Households that are fitness buyers.',
    'Runners' => 'Households that are runners.',
    'Flowers' => 'Households that are flowers buyers.',
    'Gift and flower buyers' => 'Households that are gift and flower buyers.',
    'Gift buyers' => 'Households likely to buy gifts.',
    'Gifts & flowers buyers' => 'Households that are gifts & cards buyers.',
    'Health & wellness buyers' => 'Households that are health & wellness buyers.',
    'Natural wellness' => 'Households that are natural wellness buyers.',
    'Weight loss and supplements' => 'Households that are weight loss and supplements buyers.',
    'Furniture & accessories' => 'Households that are furniture & accessories buyers.',
    'Gardening' => 'Households that are gardening buyers.',
    'Home & garden buyers' => 'Households that are home & garden buyers.',
    'Home entertaining' => 'Households that are home entertaining buyers.',
    'Home organization' => 'Households that are home organization buyers.',
    'Small & home office product buyers' => 'Households that are small & home office product buyers.',
    'Home improvement buyers' => 'Households that are home improvement buyers.',
    'Home renovation' => 'Households that are home renovation buyers.',
    'Tools' => 'Households that are tools buyers.',
    'Big & tall apparel buyers' => 'Households that are big & tall apparel buyers.',
    'Low ticket men\'s clothing buyers' => 'People who buy low-ticket male apparel.',
    'Men\'s fashion & apparel buyers' => 'Households that are men\'s fashion & apparel buyers.',
    'Mens clothing - jeans' => 'Households that are mens clothing - jeans buyers.',
    'Mid to high ticket men\'s clothing buyers' => 'People who buy mid & high ticket male apparel.',
    'Fishing' => 'Households that are fishing product buyers.',
    'Golf and tennis' => 'Households that are golf and tennis product buyers.',
    'Hiking & camping' => 'Households that are hiking & camping product buyers.',
    'Hunting' => 'Households that are hunting product buyers.',
    'Outdoor sports buyers' => 'Households that are outdoor sports buyers.',
    'Winter sports' => 'Households that are winter sports product buyers.',
    'Cat products buyers' => 'Households that are cat products buyers.',
    'Dog products buyers' => 'Households that are dog products buyers.',
    'Pet supply buyers' => 'Households that are pet supply buyers.',
    'Kitchen & home publication buyers' => 'People who buy kitchen & home publications.',
    'Magazine buyers' => 'People who subscribe to magazines.',
    'Online magazine & news subscribers' => 'People who subscribe to an online magazine and/or newspaper.',
    'Accessories store' => 'Households likely to purchase apparel from an accessories store.',
    'Apparel shoppers' => 'Households likely to buy apparel.',
    'Factory outlet store' => 'Households likely to purchase apparel from a factory outlet store.',
    'Luxury shoppers' => 'Households likely to shop at luxury retailers.',
    'Mass market/discount store shoppers' => 'Households likely to shop at large national and discount retailers.',
    'Mass merchant' => 'Households likely to purchase apparel from a mass merchant.',
    'Moderate specialty store' => 'Households likely to purchase apparel from a moderate specialty store.',
    'National chain store' => 'Households likely to purchase apparel from a national chain store.',
    'Off price store' => 'Households likely to purchase apparel from an off price store.',
    'Online pure play store' => 'Households likely to purchase apparel from an online pure play store.',
    'Plus store' => 'Households likely to purchase apparel from a Plus sized store.',
    'Sport specialty store' => 'Households likely to purchase apparel from a sport specialty store.',
    'Traditional department store' => 'Households likely to purchase apparel from a traditional department store.',
    'Trend junior store' => 'Households likely to purchase apparel from a trend junior store.',
    'Upscale shoppers' => 'Households likely to shop at upscale retailers.',
    'Upscale store' => 'Households likely to purchase apparel from an upscale store.',
    'Variety store' => 'Households likely to purchase apparel from a variety store.',
    'Warehouse club' => 'Households likely to purchase apparel from a warehouse club.',
    'Geriatric supplies' => 'Households that are geriatric supplies buyers.',
    'Senior fashions' => 'Households that are senior fashions buyers.',
    'Senior products buyers' => 'Households that are senior products buyers.',
    'Bargain shoppers' => 'People who shop for bargains.',
    'Brick & mortar shoppers' => 'People who prefer to shop in a retail location.',
    'Catalog shoppers' => 'People who prefer to shop via catalog.',
    'Heavy winter shoppers' => 'People who shop heavily between December 1st and February 28th.',
    'High average dollars per order shoppers' => 'The average amount of dollars this person\'s household spends on purchases per order.',
    'High-end shoppers' => 'People who purchase high-end, trendy, brand name clothing, and spend a lot on it.',
    'Online shoppers' => 'People who prefer to shop online.',
    'Top brick & mortar retail spenders' => 'The total lifetime dollars spent by these households on offline purchases.',
    'Top multichannel spenders' => 'The total lifetime dollars spent by these households - both offline and online.',
    'Top online spenders' => 'The total lifetime dollars spent by these households on online purchases.',
    'Computer / electronics buyers' => 'Households with people who have made purchases at computer/electronics specialty stores.',
    'Furniture buyers' => 'Households with people who have purchased bedroom, kitchen,  office or outdoor living furniture.',
    'Home improvement' => 'Households with people who have made purchases at home improvement specialty stores.',
    'Home office supply' => 'Households with people who have made purchases at home office specialty stores.',
    'Specialty' => 'Households with people who have made purchases at small specialty stores.',
    'Sporting goods' => 'Households with people who have made purchases from sporting goods stores.',
    'Catalog showroom' => 'Households with people who have made purchases at a catalog showroom.',
    'High volume/low end dept store buyers' => 'Households with people who have shopped at high volume/low end department stores.',
    'Main street retail' => 'Households with people who have made purchases at a \'main street\' shop.',
    'Membership warehouse' => 'Households with people who have made purchases at a membership warehouse.',
    'Standard retail' => 'Households with people who have made purchases at mid-range department stores.',
    'Beauty & fragrance' => 'Households that are beauty & fragrance buyers.',
    'Fine jewelry' => 'Households that are fine jewelry buyers.',
    'Jewelry' => 'Households that are jewelry buyers.',
    'Jewelry buyers' => 'Households likely to buy jewelry.',
    'Women\'s accessories' => 'Households that are women\'s accessories buyers.',
    'High fashion/luxury brand apparel' => 'Households that are high fashion/luxury brand buyers.',
    'Intimate apparel & undergarments buyers' => 'People who buy intimate apparel & undergarments.',
    'Low ticket women\'s fashion buyers' => 'People who buy low ticket female apparel and/or accessories.',
    'Mid ticket female fashion buyers' => 'People who buy mid ticket female apparel and/or accessories.',
    'Plus size apparel' => 'Households that are plus size apparel buyers.',
    'Women\'s apparel' => 'Households that are women\'s apparel buyers.',
    'Women\'s fashion & apparel buyers' => 'Households that are women\'s fashion & apparel buyers.',
    'Women\'s shoes' => 'Households that are women\'s shoes buyers.',
    'Back to school shoppers - kids under 12' => 'Households whose past purchases indicate they are BTS shoppers for kids under 12.',
    'Back to school shoppers - teens' => 'Households whose past purchases indicate they are back to school shoppers for teens.',
    'Black Friday / Cyber Monday shoppers' => 'Households whose past purchases indicate they are Black Friday/Cyber Monday shoppers.',
    'Cyber Monday shoppers' => 'Households most likely to shop online the Monday after Thanksgiving.',
    'Fall fashionistas' => 'Households whose past purchases indicate they are fall fashionistas.',
    'Football fans' => 'Households whose past purchases indicate they are football fans.',
    'Halloween candy buyers' => 'Households whose past purchases indicate they are Halloween candy buyers.',
    'Halloween costume buyers' => 'Households whose past purchases indicate they are Halloween costume buyers.',
    'Kids lunchbox packers' => 'Households whose past purchases indicate they are kids lunchbox packers.',
    'Thanksgiving holiday cooks' => 'Households whose past purchases indicate they are Thanksgiving holiday cooks.',
    'Allergy sufferers' => 'Households whose past purchases indicate they are allergy sufferers.',
    'Easter big spenders' => 'Households most likely to spend $30 or more on Easter gifts.',
    'Easter candy buyers' => 'Households whose past purchases indicate they are Easter candy buyers.',
    'Easter candy lovers' => 'Households most likely to spend $30 or more on Easter candy.',
    'Easter celebrators' => 'Households most likely to celebrate Easter.',
    'March madness basketball fans' => 'Households whose past purchases indicate they are march madness basketball fans.',
    'Mother\'s Day shoppers' => 'Households whose past purchases indicate they are Mother\'s Day shoppers.',
    'Spring apparel buyers' => 'Households whose past purchases indicate they are spring apparel buyers.',
    'Spring cleaners' => 'Households whose past purchases indicate they are spring cleaners.',
    'Spring gardeners' => 'Households whose past purchases indicate they are spring gardeners.',
    'St. Patrick\'s Day celebrators' => 'Households most likely to celebrate St. Patrick\'s Day.',
    'St. Patrick\'s Day partiers' => 'Households most likely to attend a party at a bar or restaurant for St. Patrick\'s Day.',
    'Tax filers - April' => 'Households most likely to file taxes in April.',
    'Tax filers - February' => 'Households most likely to file taxes in February.',
    'Tax filers - March' => 'Households most likely to file taxes in March.',
    'Tax preparation service' => 'Households most likely to have their tax return prepared by a tax preparation service.',
    'Tax preparer - accountant' => 'Households most likely to have their tax return prepared by an accountant.',
    'Tax preparer - software' => 'Households most likely to prepare their tax return using computer software.',
    'Tax refund' => 'Households most likely to receive a tax refund.',
    'Tax refund vacationers' => 'Households most likely to spend their tax refund on a vacation.',
    'Big grillers' => 'Households whose past purchases indicate they are big grillers.',
    'Father\'s Day shoppers' => 'Households whose past purchases indicate they are Father\'s Day shoppers.',
    'Golf lovers' => 'Households whose past purchases indicate they are golf lovers.',
    'Graduation gift buyers' => 'Households whose past purchases indicate they are graduation gift buyers.',
    'MLB baseball fans' => 'Households whose past purchases indicate they are MLB baseball fans.',
    'NASCAR superfans' => 'Households whose past purchases indicate they are NASCAR superfans.',
    'Outdoor entertainers' => 'Households whose past purchases indicate they are outdoor entertainers.',
    'Patriotic Americans' => 'Households whose past purchases indicate they are Patriotic Americans.',
    'Road-trip families' => 'Households whose past purchases indicate they are road-trip families.',
    'Summer home improvement buyers' => 'Households whose past purchases indicate they are summer home improvement buyers.',
    'Big bakers' => 'Households whose past purchases indicate they are big bakers.',
    'Christmas chefs' => 'Households most likely to cook at home for Christmas.',
    'Christmas online bargain shoppers' => 'Households most likely to shop for Christmas gifts online using a tablet.',
    'Christmas restaurant goers' => 'Households most likely to go out to eat for Christmas.',
    'Cold & flu sufferers' => 'Households whose past purchases indicate they are cold & flu sufferers.',
    'Holiday entertainers' => 'Households whose past purchases indicate they are holiday entertainers.',
    'New Year\'s resolutions makers: organization' => 'Households whose past purchases indicate they are organization resolutions makers.',
    'New Year\'s resolutions makers: weight loss' => 'Households whose past purchases indicate they are weight loss resolutions makers.',
    'Post-holiday bargain shoppers' => 'Households whose past purchases indicate they are post-holiday bargain shoppers.',
    'Price conscious holiday shoppers' => 'Households whose past purchases indicate they are price conscious holiday shoppers.',
    'Super Bowl decorations' => 'Households most likely to buy decorations for Super Bowl Sunday.',
    'Super Bowl high spender' => 'Households most likely to be a high spender for Super Bowl Sunday.',
    'Super Bowl new TV buyers' => 'Households most likely to buy a new TV for Super Bowl Sunday.',
    'Super Bowl super fans' => 'Households most likely to be super fans for Super Bowl Sunday.',
    'Top holiday spenders' => 'Households whose past purchases indicate they are top holiday spenders.',
    'Valentine\'s Day flower buyers' => 'Households most likely to buy flowers for Valentine\'s Day.',
    'Valentine\'s Day jewelry buyers' => 'Households most likely to buy jewelry for Valentine\'s Day.',
    'Valentine\'s Day shoppers' => 'Households whose past purchases indicate they are Valentine\'s Day shoppers.',
    'Winter activity enthusiasts' => 'Households whose past purchases indicate they are winter activity enthusiasts.',
    'Likely ereader brand: Kindle eReader' => 'Households likely to have a Kindle eReader.',
    'Likely ereader brand: Nook' => 'Households likely to have a Nook brand eReader.',
    'Likely product type: tablet computer' => 'Households likely to own a tablet computer.',
    'Likely retailer type: warehouse clubs store' => 'Households likely to purchase electronics/accessories at a warehouse club store.',
    'Likely retailer type: website retailer store' => 'Households likely to buy consumer electronics from a website retailer.',
    'Likely retailer type: website vendor store' => 'Households likely to purchase consumer electronics and accessories from a website.',
    'Likely to own a Blu-Ray player' => 'Households likely to own a Blu-Ray Player.',
    'Likely to use an eReader' => 'Households likely to use an ereader.',
    'Frequent online gamer' => 'Households likely to play video or online games.',
    'Likely brand: PlayStation' => 'Households likely to own an PlayStation gaming console.',
    'Likely brand: Wii' => 'Households likely to own a Wii video gaming console.',
    'Likely brand: Xbox' => 'Households likely to own an Xbox gaming console.',
    'Video gamers' => 'Households with people who play video games and have above average incomes.',
    'Music buyers' => 'Households with people who collect music or download lots of music.',
    'Music device buyers' => 'Households with people who have a strong interest in music or higher end stereos.',
    'Online buyers' => 'Households with people who have bought items online.',
    'High-def video viewer' => 'Households likely to have a High Definition TV.',
    'Likely product type: plasma TV' => 'Households likely to have a plasma TV.',
    'Likely to own: internet connected TV' => 'Households likely to own an internet connected TV.',
    'Likely to own: media streamer' => 'Households likely to own a media streamer.',
    'Likely to use a DVR' => 'Households likely to use DVR.',
    'On-demand video viewer' => 'Households likely to watch Video on Demand.',
    'Premium channel viewer' => 'Households likely to watch premium cable channels.',
    'Buy/rent/stream videos from Amazon Video On Demand' => 'Households likely to buy/rent/stream videos from Amazon Video On Demand.',
    'Buy/rent/stream videos from Best Buy.com' => 'Households likely to buy/rent/stream videos from Best Buy.com.',
    'Buy/rent/stream videos from Netflix' => 'Households likely to buy/rent/stream videos from Netflixcom.',
    'Buy/rent/stream videos from Redbox Kiosk' => 'Households likely to buy/rent/stream videos from a Redbox Kiosk.',
    'Buy/rent/stream videos from Target.com' => 'Households likely to buy/rent/stream videos from Target.com.',
    'Buy/rent/stream videos from Walmart' => 'Households likely to buy/rent/stream videos from Walmart.',
    'Alltel customer' => 'Households with people whose Likely Current Carrier is Alltel.',
    'AT&T Wireless customer' => 'Households with people whose Likely Current Carrier is AT&T Wireless.',
    'Average revenue wireless customer' => 'Households likely to be average revenue wireless customers, with basic level monthly wireless bills.',
    'Boost Mobile customer' => 'Households with people whose Likely Current Carrier is Boost Mobile.',
    'Consumer Cellular customer' => 'Households with people whose Likely Current Carrier is Consumer Cellular.',
    'Cricket Mobile Phone customer' => 'Households with people whose Likely Current Carrier is Cricket Mobile.',
    'Family wireless plan subscriber' => 'Households likely to subscribe to family wireless plans.',
    'High revenue wireless customer' => 'Households likely to be higher revenue wireless customers, with higher monthly wireless bills.',
    'Individual wireless plan subscriber' => 'Households likely to subscribe to individual wireless plans.',
    'Jitterbug customer' => 'Households with people whose Likely Current Carrier is Jitterbug.',
    'Likely to discontinue land line in favor of wireless' => 'People who are likely to cancel landline phone service in favor of only wireless service.',
    'Likely to own an Apple iPhone' => 'Households likely to be a candidate for an iPhone.',
    'Likely to switch cell phone providers' => 'Households with people who are in market to switch cell phone providers.',
    'Likely to use a smart phone' => 'Households likely to be a candidate for a smartphone.',
    'MetroPCS customer' => 'Households with people whose Likely Current Carrier is MetroPCS.',
    'Prefers a smartphone' => 'Households likely to be a candidate for a smartphone .',
    'Prefers Blackberry' => 'Households likely to be a candidate for a BlackBerry phone.',
    'Prefers iPhone' => 'Households likely to be a candidate for an iPhone.',
    'Prepaid wireless plan subscriber' => 'Households likely to subscribe to prepaid wireless plans.',
    'Qwest customer' => 'Households with people whose Likely Current Carrier is Qwest.',
    'Sprint customer' => 'Households with people whose Likely Current Carrier is Sprint.',
    'Tracfone customer' => 'Households with people whose Likely Current Carrier is Tracfone.',
    'Verizon customer' => 'Households with people whose Likely Current Carrier is Verizon.',
    'Wireless devices hobbyists' => 'Households with people who are high tech and use wireless devices such as wireless home security systems, lighting and cooling.',
    'Airtran Airways' => 'Households likely to use Airtran AIrways.',
    'Alaska Airlines' => 'Households likely to Use Alaska Airlines.',
    'American Advantage member' => 'Households likely to have a rewards membership with American Advantage.',
    'Delta Airlines' => 'Households likely to Use Delta Airlines.',
    'Delta SkyMiles member' => 'Households likely to have a rewards membership with Delta Sky Mile.',
    'Frontier Airlines' => 'Households likely to Use Frontier Airlines.',
    'Jetblue Airlines' => 'Households likely to Use Jet Blue Airlines.',
    'Southwest Airlines' => 'Households likely to Use Southwest Airlines.',
    'United Airlines' => 'Households likely to Use United Airlines.',
    'United MileagePlus member' => 'Households likely to have a rewards membership with United Mileage Plus.',
    'US Airways' => 'Households likely to Use US Airways.',
    'Business travel' => 'Households with people who have taken a business trip in the last 4 years.',
    'Business travel: international' => 'People who travel internationally for business.',
    'Business travel: USA' => 'People who travel within the US for business.',
    'Frequent flyer - self declared' => 'Households with people who have flown frequently in the last 4 years.',
    'Frequent flyers' => 'People who are frequent flyers.',
    'Best Western brand affinity' => 'Households likely to be stay at Best Western hotels.',
    'Choice Hotel brand affinity' => 'Households likely to be stay at Choice hotels.',
    'Hilton brand affinity' => 'Households likely to be stay at Hilton hotels.',
    'IHG brand affinity' => 'Households likely to use IHG branded hotels.',
    'Marriott brand affinity' => 'Households likely to prefer Marriott hotels.',
    'Starwood brand affinity' => 'Households likely to stay at Starwood Affinity hotels.',
    'Europe travelers' => 'Households likely to travel to Europe.',
    'Exotic destination travelers' => 'Households likely to travel to exotic international destinations.',
    'International family travelers' => 'Households likely have a propensity for international family travel.',
    'International travelers' => 'Households likely have a propensity for international travel.',
    'Leisure travel domestic' => 'Households with people who like to travel in the US.',
    'Leisure travel international' => 'Households with people who like to travel internationally.',
    'Mexico - Latin America travelers' => 'Households likely to travel to Mexico or Latin America.',
    'Personal travel: international' => 'People who vacation internationally.',
    'Personal travel: USA' => 'People who vacation with the US.',
    '4-star resort visitors' => 'Households likely to stay at a 4-Star resort.',
    'Casino vacations' => 'People who take casino vacations.',
    'Cruise customers' => 'Households likely to take a cruise.',
    'Cruise customers  - luxury' => 'Households likely have a propensity for luxury cruises.',
    'Cruise customers - Caribbean' => 'Households likely to take a Caribbean cruise.',
    'Cruise vacations' => 'Households with people who have an interest in cruise vacations.',
    'Cruises' => 'People who take cruises.',
    'Family cruise customers' => 'Households likely to take a family cruise.',
    'Family vacation' => 'People who take family vacations.',
    'Family vacations' => 'Households with people who have an interest in family travel.',
    'In-market for a cruise' => 'Households likely to take a cruise in the next twelve months.',
    'Luxury travelers' => 'Households likely have a propensity for luxury travel.',
    'Resort visitors' => 'Households likely to stay at a resort.',
    'Resort visitors - Caribbean' => 'Households likely to stay at a Caribbean resort.',
    'RV owner' => 'People who are RV owners.',
    'RV travelers' => 'Households with people who have an interest in recreational vehicles.',
    'Theme park visitors' => 'Households likely to visit theme parks.',
    'Time share - have taken' => 'Households with people who have taken a time share vacation in the last 4 years.',
    'Timeshare' => 'People who take timeshare vacations.',
    'Travelers' => 'Households likely to travel.',
    'Airline website' => 'Households most likely to book travel on an airline website.',
    'Cruise website' => 'Households most likely to book travel on a cruise website.',
    'Expedia' => 'Households most likely to book travel on Expedia.com.',
    'Hotel website' => 'Households most likely to book travel on an hotel website.',
    'Hotwire' => 'Households most likely to book travel on Hotwire.com.',
    'Kayak' => 'Households most likely to book travel on Kayak.com.',
    'Likely online shopping: travel' => 'Households likely to shop online for travel services.',
    'Orbitz' => 'Households most likely to book travel on Orbitz.com.',
    'Priceline' => 'Households most likely to book travel on Priceline.com.',
    'Rental car website' => 'Households most likely to book travel on a rental car website.',
);