Of course it is, and like anything that seems too good to be true, so is quibids.com. If you are bidding on a $1000 tv and you are lucky enough to get it for a super low price of only $100, it may seem like you got it at a small fraction of the cost. Problem is that you bought all the bids you used to win the tv beforehand, so you don't think about what the bidding itself cost you, only what the price of the tv was. Let's say that since you won, you were bidding a good amount and placed one out of every ten bids. 100 dollars is 10,000 pennies, which would mean that you personally placed 1000 of those bids yourself. At 60 cents a bid, that's 600 bucks in bids that you spent only to pay another 100 bucks for the tv itself. You really bought that tv for 700 bucks, which is still a good deal, but also not nearly as wonderful as it seems. Then after that, the other bidders still put in 9,000 bids of their own which amounts to 5400 dollars of their money that also went into the price of the tv. Guess who gets the additional 5100 dollars? That's right, it's quibids.com. Now I do realize that the people who bid on the tv who lost do have the chance to buy a tv using their bidding money to help pay, but for the average person who only put maybe 20 bucks worth of bids into the auction, a 1000 dollar tv for 980 bucks isn't really much of a deal, especially when you're not looking to buy a tv in the first place. Even if half the lost bids go to buying a tv, they still made over 2500 bucks on that auction. Then they still get money for every tv sold to the losers because of advertising contracts where they get 5 to 10 percent of every sale that way. No matter what happens, they sold a tv worth 1000 bucks for at least 3 to 4 times it's value. Same goes for smaller items, and they just rub it in your face for bids on more bids. It's kinda pathetic really, and if you are using the site, keep track of what you spend for bids as well as won items, and compare it to the value of the items you win, and i guarantee you will be shocked to find you are losing money almost always and if you decide to spend big money and buy anything you lose, you're still breaking even and spending huge amounts of money on stuff you didn't really want that much in the first place. Might as well gamble or invest in stocks using a list of names and a dart. But bottom line, it's legitimate, just misleading and good at taking money from those not smart enough to keep it.