For your internship report's section on "Research Objective," you can structure it with five main headings, each addressing a distinct goal or area of your marketing research. Below is a structured approach to framing these objectives:

1. Audience Segmentation and Analysis

Objective: To identify and categorize the diverse user base of WatchoApp into clear segments based on demographic and psychographic factors.
Content: This research aims to deeply understand the characteristics, preferences, and viewing habits of different audience segments. By analyzing data collected through user interactions and feedback, we can tailor marketing strategies to target each segment more effectively, ensuring content curation and promotional efforts are aligned with viewer preferences.
2. Competitor Benchmarking

Objective: To conduct a comprehensive analysis of key competitors in the digital streaming market to benchmark WatchoApp’s performance and strategize future growth.
Content: This involves a detailed examination of competitor offerings, pricing models, content quality, and marketing tactics. Insights gained will guide the enhancement of WatchoApp's service delivery, positioning, and promotional activities to better compete in the saturated streaming service market.
3. Content Performance Evaluation

Objective: To assess the performance of various types of content available on WatchoApp, focusing on engagement metrics and user satisfaction.
Content: This objective seeks to quantify the success of different content categories (e.g., original series, short films) through metrics like view counts, watch time, and user ratings. Analyzing these metrics will help in understanding what content resonates best with our audience, informing future content development and curation decisions.
4. Marketing Effectiveness and ROI

Objective: To evaluate the effectiveness of current marketing strategies employed by WatchoApp and to measure the return on investment (ROI) of various marketing campaigns.
Content: This research will track and analyze the outcomes of marketing initiatives across different channels, including digital advertising, social media campaigns, and partnership promotions. The goal is to determine which strategies yield the best results in terms of user acquisition and engagement, optimizing marketing spend and tactical approaches accordingly.
5. User Experience and Satisfaction

Objective: To gauge user satisfaction with the WatchoApp platform, focusing on usability, content accessibility, and overall user experience.
Content: This entails collecting and analyzing user feedback through surveys, direct feedback mechanisms, and app analytics. The findings will provide crucial insights into potential areas of improvement for the app’s interface and functionality, aiming to enhance user satisfaction and reduce churn rates.