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00:00:01,460 --> 00:00:01,500
how important this
agvocacy message would be.

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00:00:01,500 --> 00:00:04,500
how important this
agvocacy message would be.

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00:00:04,640 --> 00:00:04,680
When I first heard their message
in Denver, in December last year,

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When I first heard their message
in Denver, in December last year,

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the idea of empowering producers
to tell their own story

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the idea of empowering producers
to tell their own story

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00:00:12,760 --> 00:00:12,800
to the general community
and consumers

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00:00:12,800 --> 00:00:13,800
to the general community
and consumers

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00:00:13,940 --> 00:00:13,980
was such a powerful one I thought
it'd be an ideal fit for today.

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00:00:13,980 --> 00:00:17,100
was such a powerful one I thought
it'd be an ideal fit for today.

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One of their key messages was -

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One of their key messages was -

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you have to be in front
of any issues that break.

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you have to be in front
of any issues that break.

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To starting to talk in advance
of the threat being present.

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To starting to talk in advance
of the threat being present.

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I don't think there's any doubt

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I don't think there's any doubt

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that we need to start
increasing our conversations

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that we need to start
increasing our conversations

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with the Australian consumer
to really give them the true story

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00:00:29,140 --> 00:00:32,360
with the Australian consumer
to really give them the true story

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about Australian
agricultural production.

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about Australian
agricultural production.