<div class="button-wrap">
    <a rel="modal:open" class="button is-danger is-rounded modal-button" data-modal-target="bobsmith" aria-haspopup="true">
      <span>View Profile</span>
    </a>
  </div>

<div id="modalopen" class="modal" data-modal="bobsmith">
  </div>

var modal = document.querySelector("[data-modal=" + target + "]");