crista nunez interview

crista
- product design compared to darwin's theory of natural selection (you're best or you disappear)
  > design from different voices (talking to users, engineers, PM
- Created startup (cultural instruction via AR app)
  > collaborated with university
  > played around with AR app
  > conducted a ton of interviews to figure out the right solution
- Work with PM (Advoqt technologies)
  > Built beta viz for managers
  > Process: talk w/ PM, gather his vision, he guided her deeper into the persona, less than 3 clicks, she joined midstream
- Disagreement with PM
  > Focus on asking questions to lead to a different answer
  > GLOBAL WINE: ERP/CRM implementation
     - Conducted sales rep interviews
     - PM initially wanted full text vs on card visualization
     - There was a lot of back and forth (she used low-fi mockup options to validate ease of use with actual sales reps)
     - Afterwards PM wanted to do his own research -> this helped him see the

engineering collaboration
- she had to determine eng. feasibility
  >

impressions:
- capable of telling stories, but not a concise speaker (did not pick up the heart of my question - provided a little too much extraneous detail)