<div class="alternate">
        <div class="jumbotron jumbotron-fluid" style="background-size: 100%; margin-bottom: 0px;">
          <div class="container">
            <div class="services-content row">
                    <div class="col-8 odd"><?php echo $content; ?></div>
                    <div class="col-4 even"><img src="<?php echo $image ?>" /></div>
                </div>
          </div>
        </div>
</div>

.alternate .odd:nth-of-type(odd){
    order: 1;
}