<cffunction name="dspBookDetails" output="yes">
    <!--- If the page is a 'Book' then run the function --->
    <cfif $.content('subType') eq 'Book'>
        <cfsavecontent variable="ret">
            <cfoutput>
                <h3>Details</h3>
                <p>
                    <!--- Only output if the Author is defined --->
                    <cfif len($.content('bookAuthor'))>
                        <strong>Author:</strong> #$.content('bookAuthor')#<br />
                    </cfif>
                    <cfif len($.content('bookReleaseDate'))>
                        <strong>Release Date:</strong> #dateFormat($.content('bookReleaseDate'),'mm/dd/yy')#<br />
                    </cfif>
                </p>
            </cfoutput>
        </cfsavecontent>

        <cfreturn ret>
    </cfif>
</cffunction>

<!---in a .cfm template call the above custom method:--->
#$.dspBookDetails()#
in the Mura editor use
<div>[m ]$.dspBookDetails()[/m ]</div>