var a=["qwertyuiop","asdfghjkl","zxcvbnm"];
"Shut the 4-73--8- up motherr-ud-i-er.".replace(/[a-z]/g,x=>{var i,s;s=a.findIndex(r=>{i=r.indexOf(x);return i>-1;});return((i+1)%10)+"-".repeat(s);}).replace(/[0-9]-*/g,x=>a[x.length-1][(+x[0]||10)-1]);