Weavely.ai Form Pivot Interview Outline

Opening

“Thank you for taking the time to chat with me. Today, I’d love to learn more about your experience with creating forms and surveys for your campaigns. There are no right or wrong answers, and feel free to share as much or as little as you’d like. Sound good?”

Current Behaviour
	1.	Can you walk me through the last time you created a form or survey for one of your campaigns?
– What tool did you use?
– What was the purpose of that form?
– “Concrete example of questions”
	2.	How do you decide how your forms should look or feel?
– Do you create the design yourself, or does someone else (e.g., a designer) help you?
– “What happens before?”
	3.	When you’re building a form, what steps do you take to make sure it aligns with your brand?
– What do you find works well in this process?
– What, if anything, feels challenging about this?

Problem Space
	1.	Have you ever had a situation where the form didn’t look or feel right for your brand? Can you tell me more about that?
– How did you address it?
	2.	What’s the most time-consuming or frustrating part of creating forms or surveys for your campaigns?
– What do you typically do when you encounter that challenge?
	3.	How do you feel about the quality or consistency of the forms you’re creating right now? Why?

Solution Space
	1.	If you could change one thing about how you create forms or surveys, what would it be?
	2.	Imagine you had a tool that could make form creation easier for you. What would it need to do to be valuable?

Wrap-up
	1.	Is there anything else about creating forms or surveys that you find challenging, or that we didn’t touch on today?
	2.	Thank you so much for your time! Would it be okay if I reach out again if we develop something based on what you shared?