regexp (blue) triggers:
^<used as (.*)> (.*)$
^<worn on (.*)> (.*)$
^<worn around (.*)> (.*)$
^<(.*)> (.*)$

trigger code:

local eqitem = matches[3]:gsub("^%s*", "")
-- cut at .. if needed
if string.find(eqitem, "%.%.") ~= nil then
  eqitem = string.split(eqitem,"%.%.")[1]
end

local equrl = "http://slothmudeq.tk/?search=" .. eqitem

fg("blue")
insertLink("SLOTHEQ", [[ openUrl("]].. equrl .. [[")]], equrl,true)

fg("white")