part12

How to promote your products and services without being sales-y

First let me address something. Instagram is not a platform designed for selling {but that doesn't mean you can't!}. Instagram, for me, is more of a place to build relationships with your audience. A place to show your expertise, and improve your "like, know & trust factor" {the thing that convinces people to buy from you!}

The best way for me to convey this message is to show you some examples. Below are two instances of selling on Instagram. Which one is more compelling to you?

If you said the second one, you're on my brain wave girl! {or guy!} The reason why this photo is so much more compelling is because it's showcasing the product in a realistic, non-sales-y way. These types of photos are what I call "lifestyle" photos.

Remember this: lifestyle photos sell product. Period!

When your audience sees a lifestyle photo, their first reaction isn't "I'm being sold to" instead, it's "Wow! I love that! It would look so good with my XYZ".. and the next thing you know, that person is clicking the link in your bio and browsing your shop to find out how they can purchase it.

In contrast, the first photo above doesn't stimulate the same action. Instead the user sees it and most likely moves right past because it's too sales-y. {yup, you don't have to write "buy my product" to be considered sales-y, your photos can easily say it for you}.

So what it boils down to is the mindset of your viewer. You want your audience to CHOOSE to purchase your product, you don't want to have to tell them to do it.

Now, moving away from those stark product shots to lifestyle photos may be an adjustment, but trust me it will be worth it. Use a self-timer and photograph yourself, ask your friend to model for you, or go all out and hire a photographer. It will be worth it. I promise!

Now I can hear a few of you saying..
"Alex, I'm using lifestyle photos yet I'm still not making any sales!"

I hear you, and I get it. And as you may have guessed, I have an answer for this too ;)

The reason why you aren't making any sales is because you aren't reaching the RIGHT people. You may think your audience is full of your target market but if it were, and you're implementing all the lessons I've mentioned so far, you would be making more sales than you can handle. Seriously.

So here's the problem: if you don't have the best hashtag strategy, you've implemented methods random "insta gurus" have taught you, or you use third party apps, you may end up with an audience who isn't exactly in love with what you do.

And my friend, you deserve SO much more than that.

In order to successfully sell your products or services on Instagram you need to build a following of people who are interested in your niche, love what you do, and are ready and willing to spend money. You don't need 100k of them either. In fact, you could make sales with literally 10 followers as long as they are targeted to your specific business.

So to help you solve this problem, I created my course, Infamous to Influential.

Infamous to Influential is designed to teach you exactly how to:

    Locate your target audience within Instagram using my 3 step research method
    Actively convert users into followers and potential customers
    Passively gain targeted followers {even while you're sleeping!}
    Uncover even more targeted users with Instagram's built in competitor analysis feature
    Conduct hashtag research the right way with a system that will serve you over and over
    Learn a variety of methods for converting your followers into customers
    ... and much much more!

If you're serious about your business and you want to use Instagram to generate an additional stream of income, then sign up today! {I've also given you 15% off for a limited time!}

* please keep in mind that the lessons I'm sharing throughout this free course are absolutely enough for you to see financial gain. However, Infamous to Influential is for those of you who want to quickly and easily see results by investing in yourself and your business.