Intro to Product Management - Bridget McMullan (UpfrontWork.com) bridget@upfrontwork.com

Terms to review/Remember: B2B sales, personas

Product Management Objectives
  blending:
    - User Needs, desirability
    - Business Goals, viability (should we do this?)
    - Technical Constraints, feasibility (can we do this?)

Product Managers think "is this valuable?"

Product manager vs project manager
  product manager -
  project manager - how do we get this done?

Product Manager hats:
  Team Coordinator, communicators
  Business Owner, knowing product in and out
  Vision Holder, knowing where you are, where you want to be in the short term and long term.

  Models for Building Products
    Waterfall
    Agile

    Both contain Discover
      - A mindset of a product manager - need to know the user. Need to know their needs. e.g. Segways.

      Different User Research methods:
        Interviews, surveys, ethnography, focus groups, task analysis, and data analysis.
  Interviewing:
    A framework for questioning:
      Opt for more power questions (Why, how, what if)
      Ask open ended questions.
      Focus on specific instances.
      Avoid leading questions.
      Ask users what they are doing right now.
      Is there anything else you'd like me to know?


    How often do you use food delivery applications?
    Uh, maybe twice a week.

    What meal?
    Dinner

    How and to what extent does price factor into your eating habits?
    Pretty big factor, i'd say. I like to eat healthy, so that means preparing own food. I think if I could order food that

    What, if any, were issues you had in your last experience with food delivery applications?
    Having to reentr information, time is heavy, credit card information, delivery information.

    How do you select restraurnat
    I pick what type of food, how close they are, ratings, price,

    What if there were an application that allowed restaurants to bid on you?
    I think i'd have to see it. How do i know what I'm going to get. I want to see what I'll get.
  How to become a product manager
    Most do not have a product management degree
    Use the domains you're coming from to your advantage. Business, design, engineering.
    Scale is on your side. As a start-up grows, the role can develop.