a         b          c
Name      Name1      Name2
Age       Age1       Age2
Location  Location1  Location3

filter = function(){
     input = $("#label").text().trim();
        document.getElementById("custGroup").style.display = 'none';
    document.getElementById("custRegional").style.display = 'none';
    document.getElementById("custCpf").style.display = 'none';

    if(input == "a"){
        input == "custGroup";
    } else if (input = "b"){
        input == "custRegional";
    } else {
        input == "custCpf";
    }
    input1 = input.text().trim();
    document.getElementById(input1).style.display = 'block';

}
filter();


<div><SpotfireControl id="7561535df6814ba79bcb5d3e3f0947ba" /></div> <br>
<span id="label" style="display: block;"><SpotfireControl id="64a6922459d24021bc7e9f55ca85b382" /> </span>
<br></p>

<p>
<div id="custGroup" style="display: none;"><SpotfireControl id="f7a556d5edf4437f90077cacd6a3a860" /></div>
<div id="custRegional" style="display: none;"><SpotfireControl id="3236b7fc32a845b182e50cee17decd2e" /></div>
<div id="custCpf" style="display: block;"><SpotfireControl id="87f980bfaec44d69a6587cfb2ec43c14" /></div>