<script type="text/javascript">
/* <![CDATA[ */
var google_conversion_id = <my id>;
var google_conversion_language = "en";
var google_conversion_format = "3";
var google_conversion_color = "ffffff";
var google_conversion_label = "<my label>";
var google_conversion_value = {$total};
/* ]]> */
</script>
<script type="text/javascript" src="http://www.googleadservices.com/pagead/conversion.js">
</script>
<noscript>
<div style="display:inline;">
<img height="1" width="1" style="border-style:none;" alt="" src="http://www.googleadservices.com/pagead/conversion/<id>/?value=0&label=<label>&guid=ON&script=0"/>
</div>
</noscript>

var google_conversion_value = {$cart->getOrderTotal(false, Cart::BOTH_WITHOUT_SHIPPING)};

const ONLY_PRODUCTS = 1;
const ONLY_DISCOUNTS = 2;
const BOTH = 3;
const BOTH_WITHOUT_SHIPPING = 4;
const ONLY_SHIPPING = 5;
const ONLY_WRAPPING = 6;
const ONLY_PRODUCTS_WITHOUT_SHIPPING = 7;
const ONLY_PHYSICAL_PRODUCTS_WITHOUT_SHIPPING = 8;