public function getName() {
    return 'Name';
}

public function getIdentifier() {
    return 'name';
}

public function getType() {
    return 'varchar';
}

public function getPreview($content) {
    return $content;
}

public function setData(Mage_Catalog_Model_Product $product, $data) {

    $product->setName($data);

}