Problem Statement for FoodChow

In today's rapidly evolving digital landscape, small to medium-sized restaurant businesses often struggle to expand their customer base due to limited online presence and the high costs associated with digital transformation. These restaurants find it challenging to manage orders efficiently, track customer preferences, and optimize their operational processes, leading to missed opportunities for growth and customer retention. Moreover, potential customers face difficulties in discovering local culinary options, missing out on special discounts and the convenience of online ordering. The existing market solutions often require significant investment in technology and marketing, which are prohibitive for smaller establishments.

FoodChow aims to address these challenges by providing an accessible, cost-effective online and mobile food ordering platform tailored for small to medium-sized restaurant owners. This system will enable restaurants to enhance their visibility on the internet, manage orders seamlessly, and engage more effectively with their customers through targeted discounts and promotions, all without necessitating advanced technical knowledge. Simultaneously, it offers customers a user-friendly platform to discover local restaurants, avail discounts, and enjoy the convenience of online ordering and home delivery. The system's administrative tools will allow for comprehensive tracking and management of orders and customer activity, enabling restaurants to make data-driven decisions to further their growth and customer satisfaction.