How to separate Javascript/JQuery from HTML?
<div id="product">
<div class="label">Price: <div class="price">$10.90</div></div>
<div class="label">Sales Price: <div class="price">$9.90</div></div>
</div>

<div id="product" data-price="$10.90" data-sales-price="$9.90">
    other markup here
</div>