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Mar 18th, 2019
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  1. Hey Bud
  2.  
  3. Thanks for your patience as we finished up some items on SubSell. As we talked about on Skype, here is a quick demo and some facts about the functionality.
  4.  
  5. https://vimeo.com/320859450
  6. The password is subsell1
  7.  
  8.  
  9. - A list of SubSell FEATURES:
  10.  
  11. Easy Integration:
  12. The only integration is a Small script that goes on the cart page (simple integration done by our app)
  13.  
  14. Functionality:
  15. - SubSell redirects user to the Subsell checkout page (our app/plugin)
  16. - It is a single page checkout flow, which loads faster than any of our competitors (OCU, Carthook, Bold) Leading to a higher CVR and happier customers!
  17. - SubSell Supports coupons, PayPal, Authorize.net, NMI
  18. - Payment is processed faster after the customer inputs their payment details
  19.  
  20. STATISTICS: Shopify Checkout vs SubSell checkout - CVR lifted by 20-30% (so if you were 10% you would be 12-13%). At WORST CASE you wouldn't LOSE conversion rate with us, but you would get bump upsells and an increase in your AOV
  21.  
  22. UPSELL FUNCTIONALITY:
  23. -We trigger Bump Upsells based on dynamic targeting
  24. -- A 'bump' upsell is right above the complete checkout button, and you can pre-check or leave it uncheck
  25. STATISTICS: A Pre-checked bump upsell take rate was 65-70%
  26. - The refund rate on pre-check was 10-15% of JUST the Upsold items (not the entire order)
  27.  
  28.  
  29. POST TRANSACTIONAL UPSELLS
  30. - First upsell is shown to the customer immediately after primary purchase/checkout is made
  31. - Setup is straightforward
  32. — Description and title is from the plugin
  33. — Rest you pick from the product page in Shopify
  34. - We see a 20-30% take rate on first upsell if it's synergistic/same niche/good discount
  35. - If the user exits this page, the user still is charged for the original order.
  36. - The upsell gets charged as an ADDITIONAL transaction
  37. - Can go up to 3 upsells
  38. - Will have Downsell functionality (addtl discount offered to customer)
  39. - TY Page has fb/analytics pixel, regular receipt / Shopify ty page
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