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- Hey Bud
- Thanks for your patience as we finished up some items on SubSell. As we talked about on Skype, here is a quick demo and some facts about the functionality.
- https://vimeo.com/320859450
- The password is subsell1
- - A list of SubSell FEATURES:
- Easy Integration:
- The only integration is a Small script that goes on the cart page (simple integration done by our app)
- Functionality:
- - SubSell redirects user to the Subsell checkout page (our app/plugin)
- - It is a single page checkout flow, which loads faster than any of our competitors (OCU, Carthook, Bold) Leading to a higher CVR and happier customers!
- - SubSell Supports coupons, PayPal, Authorize.net, NMI
- - Payment is processed faster after the customer inputs their payment details
- STATISTICS: Shopify Checkout vs SubSell checkout - CVR lifted by 20-30% (so if you were 10% you would be 12-13%). At WORST CASE you wouldn't LOSE conversion rate with us, but you would get bump upsells and an increase in your AOV
- UPSELL FUNCTIONALITY:
- -We trigger Bump Upsells based on dynamic targeting
- -- A 'bump' upsell is right above the complete checkout button, and you can pre-check or leave it uncheck
- STATISTICS: A Pre-checked bump upsell take rate was 65-70%
- - The refund rate on pre-check was 10-15% of JUST the Upsold items (not the entire order)
- POST TRANSACTIONAL UPSELLS
- - First upsell is shown to the customer immediately after primary purchase/checkout is made
- - Setup is straightforward
- — Description and title is from the plugin
- — Rest you pick from the product page in Shopify
- - We see a 20-30% take rate on first upsell if it's synergistic/same niche/good discount
- - If the user exits this page, the user still is charged for the original order.
- - The upsell gets charged as an ADDITIONAL transaction
- - Can go up to 3 upsells
- - Will have Downsell functionality (addtl discount offered to customer)
- - TY Page has fb/analytics pixel, regular receipt / Shopify ty page
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