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What is happening to my rankings?

hjysy
Aug 31st, 2020
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  1. What is happening to my rankings?
  2. I bought this domain last August. I restored 3 pages from the way back machine and essentially just left it alone. This has been happening with the kw rankings pretty much the entire time.
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  14. I keep thinking it will even out eventually, but it hasn't. Any idea what causes such fairly consistent swings in rankings for 9+ months?
  15. Interested in applying topic modeling to your research? Here is a great tutorial taking you through the entire process.
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  17. What Else Can You Do With This Analysis?
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  19. While there are some tools already out there that use these kinds of techniques to improve on-page SEO performance, support content teams and provide user insights, I’m an advocate for developing your own scripts/tools.
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  21. Why? Because you have more control over the input and output (i.e., you aren’t just popping a keyword into a search bar and taking the results at face value).
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  23. With scripts like this you can be more selective with the corpus you use and the results it produces by applying filters to your PoS analysis, or refining your topic modeling approach, for example.
  24. What is happening to my rankings?
  25. The more important reason is that it allows you to create something that has more than one useful application.
  26.  
  27. For example, I can create a new corpus out of sub-Reddit comments for the topic or vertical I’m researching.
  28.  
  29. Doing PoS analysis or topic modeling on a dataset like that can be truly insightful for understanding the language of potential customers or what is likely to resonate with them.
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  31. Reddit custom extraction
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  33. The most obvious alternative use case for this kind of analysis is to create your corpus from content on the top ranking pages, rather than the SERPs themselves.
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  35. Again, the likes of Screaming Frog and DeepCrawl make it relatively simple to extract copy from a landing page.
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  37. This content can be merged and used as your corpus to gather insights on co-occurring terms and the on-page content structure of top performing landing pages.
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  39. If you start to work with some of these techniques for yourself, I’d also suggest you research how to apply a layer of sentiment analysis. This would allow you to look for trends in words with a positive sentiment versus those with a negative sentiment – this can be a useful filter.
  40.  
  41. I hope this article has given you some inspiration for analyzing the language of the SERPs.
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  43. You can get some great insights on:
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  45. What types of content might resonate with your target audience.
  46. How you can better structure your on-page optimization to account for more than just the query term, but also context and intent.
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