$user = User::create();
    $userEmail = $form_state->getValue('user_email');

    // Generate Password
    $password = user_password();

    // Save User
    $user->setPassword($password);
    $user->enforceIsNew();
    $user->setEmail($userEmail);
    $user->setUsername($userEmail);
    $user->set("field_firstname", $form_state->getValue('user_firstname'));
    $user->set("field_lastname", $form_state->getValue('user_lastname'));
    $user->set("field_company", $pub_company . ' ' . $newCompanyNode->id());
    $user->activate();
    $user->save();