# Introduction

We're thrilled that you want to invest your talents and time to develop
applications for iOS. It has been a rewarding experience - both professionally
and financially - for tens of thousands of developers and we want to help you
join this successful group. This is the first time we have published our App
Store Review Guidelines. We hope they will help you steer clear of issues as
you develop your app, so that it speeds through the approval process when you
submit it.

We view Apps different than books or songs, which we do not curate. If you
want to criticize a religion, write a book. If you want to describe sex, write
a book or a song, or create a medical app. It can get complicated, but we have
decided to not allow certain kinds of content in the App Store. It may help to
keep some of our broader themes in mind:

We have lots of kids downloading lots of apps, and parental controls don't
work unless the parents set them up (many don't). So know that we're keeping
an eye out for the kids.

We have over 250,000 apps in the App Store. We don't need any more Fart apps.
If your app doesn't do something useful or provide some form of lasting
entertainment, it may not be accepted.

If your App looks like it was cobbled together in a few days, or you're trying
to get your first practice App into the store to impress your friends, please
brace yourself for rejection. We have lots of serious developers who don't
want their quality Apps to be surrounded by amateur hour.

We will reject Apps for any content or behavior that we believe is over the
line. What line, you ask? Well, as a Supreme Court Justice once said, "I'll
know it when I see it". And we think that you will also know it when you cross
it.

If your app is rejected, we have a Review Board that you can appeal to. If you
run to the press and trash us, it never helps. This is a living document, and
new apps presenting new questions may result in new rules at any time. Perhaps
your app will trigger this.

Lastly, we love this stuff too, and honor what you do. We're really trying our
best to create the best platform in the world for you to express your talents
and make a living too. If it sounds like we're control freaks, well, maybe
it's because we're so committed to our users and making sure they have a
quality experience with our products. Just like almost all of you are too.


### 1. Terms and conditions

1.1 As a developer of applications for the App Store you are bound by the
terms of the Program License Agreement (PLA), Human Interface Guidelines
(HIG), and any other licenses or contracts between you and Apple. The
following rules and examples are intended to assist you in gaining acceptance
for your app in the App Store, not to amend or remove provisions from any
other agreement.


### 2. Functionality

2.1 Apps that crash will be rejected

2.2 Apps that exhibit bugs will be rejected

2.3 Apps that do not perform as advertised by the developer will be rejected

2.4 Apps that include undocumented or hidden features inconsistent with the
description of the app will be rejected

2.5 Apps that use non-public APIs will be rejected

2.6 Apps that read or write data outside its designated container area will be
rejected

2.7 Apps that download code in any way or form will be rejected

2.8 Apps that install or launch other executable code will be rejected

2.9 Apps that are "beta", "demo", "trial", or "test" versions will be rejected

2.10 iPhone apps must also run on iPad without modification, at iPhone
resolution, and at 2X iPhone 3GS resolution

2.11 Apps that duplicate apps already in the App Store may be rejected,
particularly if there are many of them

2.12 Apps that are not very useful or do not provide any lasting entertainment
value may be rejected

2.13 Apps that are primarily marketing materials or advertisements will be
rejected

2.14 Apps that are intended to provide trick or fake functionality that are
not clearly marked as such will be rejected

2.15 Apps larger than 20MB in size will not download over cellular networks
(this is automatically prohibited by the App Store)

2.16 Multitasking apps may only use background services for their intended
purposes: VoIP, audio playback, location, task completion, local
notifications, etc

2.17 Apps that browse the web must use the iOS WebKit framework and WebKit
Javascript 2.18 Apps that encourage excessive consumption of alcohol or
illegal substances, or encourage minors to consume alcohol or smoke
cigarettes, will be rejected

2.19 Apps that provide incorrect diagnostic or other inaccurate device data
will be rejected

2.20 Developers "spamming" the App Store with many versions of similar apps
will be removed from the iOS Developer Program


### 3. Metadata (name, descriptions, ratings, rankings, etc)

3.1 Apps with metadata that mentions the name of any other mobile platform
will be rejected

3.2 Apps with placeholder text will be rejected

3.3 Apps with descriptions not relevant to the application content and
functionality will be rejected

3.4 App names in iTunes Connect and as displayed on a device should be
similar, so as not to cause confusion

3.5 Small and large app icons should be similar, so as to not to cause
confusion

3.6 Apps with app icons and screenshots that do not adhere to the 4+ age
rating will be rejected

3.7 Apps with Category and Genre selections that are not appropriate for the
app content will be rejected

3.8 Developers are responsible for assigning appropriate ratings to their
apps. Inappropriate ratings may be changed by Apple

3.9 Developers are responsible for assigning appropriate keywords for their
apps. Inappropriate keywords may be changed/deleted by Apple

3.10 Developers who attempt to manipulate or cheat the user reviews or chart
ranking in the App Store with fake or paid reviews, or any other inappropriate
methods will be removed from the iOS Developer Program


### 4. Location

4.1 Apps that do not notify and obtain user consent before collecting,
transmitting, or using location data will be rejected

4.2 Apps that use location-based APIs for automatic or autonomous control of
vehicles, aircraft, or other devices will be rejected

4.3 Apps that use location-based APIs for dispatch, fleet management, or
emergency services will be rejected


### 5. Push notifications

5.1 Apps that provide Push Notifications without using the Apple Push
Notification (APN) API will be rejected

5.2 Apps that use the APN service without obtaining a Push Application ID from
Apple will be rejected

5.3 Apps that send Push Notifications without first obtaining user consent
will be rejected 5.4 Apps that send sensitive personal or confidential
information using Push Notifications will be rejected

5.5 Apps that use Push Notifications to send unsolicited messages, or for the
purpose of phishing or spamming will be rejected

5.6 Apps cannot use Push Notifications to send advertising, promotions, or
direct marketing of any kind

5.7 Apps cannot charge users for use of Push Notifications 5.8 Apps that
excessively use the network capacity or bandwidth of the APN service or unduly
burden a device with Push Notifications will be rejected

5.9 Apps that transmit viruses, files, computer code, or programs that may
harm or disrupt the normal operation of the APN service will be rejected


### 6. Game Center

6.1 Apps that display any Player ID to end users or any third party will be
rejected

6.2 Apps that use Player IDs for any use other than as approved by the Game
Center terms will be rejected

6.3 Developers that attempt to reverse lookup, trace, relate, associate, mine,
harvest, or otherwise exploit Player IDs, alias, or other information obtained
through the Game Center will be removed from the iOS Developer Program

6.4 Game Center information, such as Leaderboard scores, may only be used in
apps approved for use with the Game Center

6.5 Apps that use Game Center service to send unsolicited messages, or for the
purpose of phishing or spamming will be rejected

6.6 Apps that excessively use the network capacity or bandwidth of the Game
Center will be rejected 6.7 Apps that transmit viruses, files, computer code,
or programs that may harm or disrupt the normal operation of the Game Center
service will be rejected


### 7. iAds

7.1 Apps that artificially increase the number of impressions or
click-throughs of ads will be rejected

7.2 Apps that contain empty iAd banners will be rejected 7.3 Apps that are
designed predominantly for the display of ads will be rejected


### 8. Trademarks and trade dress

8.1 Apps must comply with all terms and conditions explained in the Guidelines
for using Apple Trademark and Copyrights and the Apple Trademark List

8.2 Apps that suggest or infer that Apple is a source or supplier of the app,
or that Apple endorses any particular representation regarding quality or
functionality will be rejected any particular representation regarding quality
or functionality will be rejected

8.3 Apps which appear confusingly similar to an existing Apple product or
advertising theme will be rejected

8.4 Apps that misspell Apple product names in their app name (i.e., GPS for
Iphone, iTunz) will be rejected

8.5 Use of protected 3rd party material (trademarks, copyrights, trade
secrets, otherwise proprietary content) requires a documented rights check
which must be provided upon request

8.6 Google Maps and Google Earth images obtained via the Google Maps API can
be used within an application if all brand features of the original content
remain unaltered and fully visible. Apps that cover up or modify the Google
logo or copyright holders identification will be rejected


### 9. Media content

9.1 Apps that do not use the MediaPlayer framework to access media in the
Music Library will be rejected

9.2 App user interfaces that mimic any iPod interface will be rejected

9.3 Audio streaming content over a cellular network may not use more than 5MB
over 5 minutes

9.4 Video streaming content over a cellular network longer than 10 minutes
must use HTTP Live Streaming and include a baseline 64 kbps audio-only HTTP
Live stream


### 10. User interface

10.1 Apps must comply with all terms and conditions explained in the Apple
iPhone Human Interface Guidelines and the Apple iPad Human Interface
Guidelines

10.2 Apps that look similar to apps bundled on the iPhone, including the App
Store, iTunes Store, and iBookstore, will be rejected

10.3 Apps that do not use system provided items, such as buttons and icons,
correctly and as described in the Apple iPhone Human Interface Guidelines and
the Apple iPad Human Interface Guidelines may be rejected

10.4 Apps that create alternate desktop/home screen environments or simulate
multi - app widget experiences will be rejected

10.5 Apps that alter the functions of standard switches, such as the Volume
Up/Down and Ring/Silent switches, will be rejected

10.6 Apple and our customers place a high value on simple, refined, creative,
well thought through interfaces. They take more work but are worth it. Apple
sets a high bar. If your user interface is complex or less than very good it
may be rejected


### 11. Purchasing and currencies

11.1 Apps that unlock or enable additional features or functionality with
mechanisms other than the App Store will be rejected

11.2 Apps utilizing a system other than the In App Purchase API (IAP) to
purchase content, functionality, or services in an app will be rejected

11.3 Apps using IAP to purchase physical goods or goods and services used
outside of the application will be rejected

11.4 Apps that use IAP to purchase credits or other currencies must consume
those credits within the application

11.5 Apps that use IAP to purchase credits or other currencies that expire
will be rejected 11.6 Content subscriptions using IAP must last a minimum of
30 days and be available to the user from all of their iOS devices

11.7 Apps that use IAP to purchase items must assign the correct
Purchasability type

11.8 Apps that use IAP to purchase access to built-in capabilities provided by
iOS, such as the camera or the gyroscope, will be rejected

11.9 Apps containing "rental" content or services that expire after a limited
time will be rejected

11.10 Insurance applications must be free, in legal-compliance in the regions
distributed, and cannot use IAP 11.11 In general, the more expensive your app,
the more thoroughly we will review it


### 12. Scraping and aggregation

12.1 Applications that scrape any information from Apple sites (for example
from apple.com, iTunes Store, App Store, iTunes Connect, Apple Developer
Programs, etc) or create rankings using content from Apple sites and services
will be rejected

12.2 Applications may use approved Apple RSS feeds such as the iTunes Store
RSS feed

12.3 Apps that are simply web clippings, content aggregators, or a collection
of links, may be rejected


### 13. Damage to device

13.1 Apps that encourage users to use an Apple Device in a way that may cause
damage to the device will be rejected

13.2 Apps that rapidly drain the device's battery or generate excessive heat
will be rejected


### 14. Personal attacks

14.1 Any app that is defamatory, offensive, mean-spirited, or likely to place
the targeted individual or group in harms way will be rejected

14.2 Professional political satirists and humorists are exempt from the ban on
offensive or mean- spirited commentary


### 15. Violence

15.1 Apps portraying realistic images of people or animals being killed or
maimed, shot, stabbed, tortured or injured will be rejected

15.2 Apps that depict violence or abuse of children will be rejected

15.3 "Enemies" within the context of a game cannot solely target a specific
race, culture, a real government or corporation, or any other real entity

15.4 Apps involving realistic depictions of weapons in such a way as to
encourage illegal or reckless use of such weapons will be rejected

15.5 Apps that include games of Russian roulette will be rejected


### 16. Objectionable content

16.1 Apps that present excessively objectionable or crude content will be
rejected 16.2 Apps that are primarily designed to upset or disgust users will
be rejected


### 17. Privacy

17.1 Apps cannot transmit data about a user without obtaining the user's prior
permission and providing the user with access to information about how and
where the data will be used

17.2 Apps that require users to share personal information, such as email
address and date of birth, in order to function will be rejected

17.3 Apps that target minors for data collection will be rejected


### 18. Pornography

18.1 Apps containing pornographic material, defined by Webster's Dictionary as
"explicit descriptions or displays of sexual organs or activities intended to
stimulate erotic rather than aesthetic or emotional feelings", will be
rejected

18.2 Apps that contain user generated content that is frequently pornographic
(ex "Chat Roulette" apps) will be rejected


### 19. Religion, culture, and ethnicity

19.1 Apps containing references or commentary about a religious, cultural or
ethnic group that are defamatory, offensive, mean-spirited or likely to expose
the targeted group to harm or violence will be rejected

19.2 Apps may contain or quote religious text provided the quotes or
translations are accurate and not misleading. Commentary should be educational
or informative rather than inflammatory


### 20. Contests, sweepstakes, lotteries, and raffles

20.1 Sweepstakes and contests must be sponsored by the developer/company of
the app 20.2 Official rules for sweepstakes and contests, must be presented in
the app and make it clear that Apple is not a sponsor or involved in the
activity in any manner

20.3 It must be permissible by law for the developer to run a lottery app, and
a lottery app must have all of the following characteristics: consideration,
chance, and a prize

20.4 Apps that allow a user to directly purchase a lottery or raffle ticket in
the app will be rejected


### 21. Charities and contributions

21.1 Apps that include the ability to make donations to recognized charitable
organizations must be free

21.2 The collection of donations must be done via a web site in Safari or an
SMS


### 22. Legal requirements

22.1 Apps must comply with all legal requirements in any location where they
are made available to users. It is the developer's obligation to understand
and conform to all local laws

22.2 Apps that contain false, fraudulent or misleading representations will be
rejected

22.3 Apps that solicit, promote, or encourage criminal or clearly reckless
behavior will be rejected

22.4 Apps that enable illegal file sharing will be rejected

22.5 Apps that are designed for use as illegal gambling aids, including card
counters, will be rejected

22.6 Apps that enable anonymous or prank phone calls or SMS/MMS messaging will
be rejected

22.7 Developers who create apps that surreptitiously attempt to discover user
passwords or other private user data will be removed from the iOS Developer
Program


## Living document

This document represents our best efforts to share how we review apps
submitted to the App Store, and we hope it is a helpful guide as you develop
and submit your apps. It is a living document that will evolve as we are
presented with new apps and situations, and we'll update it periodically to
reflect these changes.

Thank you for developing for iOS. Even though this document is a formidable
list of what not to do, please also keep in mind the much shorter list of what
you must do. Above all else, join us in trying to surprise and delight users.
Show them their world in innovative ways, and let them interact with it like
never before. In our experience, users really respond to polish, both in
functionality and user interface. Go the extra mile. Give them more than they
expect. And take them places where they have never been before. We are ready
to help.

© Apple, 2010